Plan A, the holding company formed this June by Untitled Worldwide founding partner and CEO MT Carney and former Droga5 CEO Andrew Essex, has added independent New York agency Badger & Winters. The Wall Street Journal broke the story earlier this morning. Badger & Winters joins an agency roster that includes Untitled Worldwide, Van’s General…
Booking.com has selected Anomaly as its U.S. creative agency of record following a review. The agency will handle the account out of its New York office. Anomaly deferred a request for comment to the client, which has yet to respond. A source with direct knowledge of the matter confirmed the selection, however, identifying BBDO and…
Omnicom has emerged victorious in the long, highly contested review for the Army’s marketing contract, according to the Department of Defense. WPP was the other finalist in the pitch. The news comes less than one week after the U.S. government denied a bid protest filed by incumbent McCann Worldgroup upon its elimination from the review….
The U.S. Government Accountability Office has denied a protest filed by McCann Worldgroup in August over its elimination from the U.S. Army review, threatening to end what has been a lucrative 12-year relationship for the IPG network. This news means the review, which started in 2015, effectively comes down to Omnicom and WPP. A McCann…
Celebrity Cruises, part of the Royal Caribbean group, has awarded its global creative account to London-based Lucky Generals. The decision, which came down several weeks ago, followed a competitive review managed by the company’s internal team, said CMO and agency veteran Peter Giorgi. According to two parties close to the matter, the other shops involved…
Martin Sorrell’s S4 Capital reported a strong third quarter this morning, in line with expectations, with revenue up nearly 45 percent to $33.1 million. For the three-month period ending on Sept. 30, gross profit was up almost 32 percent to $23 million. Excluding acquisitions and in constant currency, year-over-year revenue was up 46 percent and…
Martin Sorrell’s S4 Capital is in the throes of a bidding war to acquire MightyHive, which claims to be “one of the largest and fastest-growing programmatic buyers in the world,” with interested parties including China’s data technology company BlueFocus, according to sources familiar with the process. The Financial Times first reported that S4 Capital was…
Independence USA PAC, the political action committee launched by former New York City mayor Michael Bloomberg, commissioned independent agency Droga5 to work on its efforts to elect Democrats around the country in this year’s midterm elections. Individuals with direct knowledge of the matter confirmed that the billionaire philanthropist reached out to the agency to produce…
Puma is sending its global media buying and planning account to Havas Media, effective as of the beginning of 2019. The appointment follows a global review handled by media strategy consultancy ID Comms. Puma works with J. Walter Thompson on creative, which it selected as its creative agency of record in December of 2013, following…
The J.M. Smucker Company has concluded a holding company-based review by assigning both creative and media work for many of its best-known U.S. brands to Publicis Groupe. According to multiple sources with knowledge of the matter, the product lines involved include the company’s many jams, jellies and peanut butters, as well as Folgers and Millstone…
Great Clips, which describes itself as the world’s largest salon brand, is in the midst of a review of its North America media buying and planning account, a spokesperson confirmed this week. The process is being overseen by New York-based consultancy Ark Advisors. “Great Clips, Inc. has launched a media review to support our growth…
Daimler AG, the parent company of the Mercedes-Benz luxury auto brand, has awarded its global media planning and buying business to Omnicom Media Group after a competitive review, Daimler AG confirmed today. The news concludes a review that began in May and marks another hit to WPP’s GroupM, which had previously managed a majority of…
The world’s largest advertiser, Procter & Gamble, has made another major move in the ongoing consolidation of its advertising efforts by bringing its partners at Publicis Groupe to its hometown of Cincinnati. A spokesperson for the holding company confirmed today that two of its shopper marketing agencies, Arc Worldwide and Saatchi & Saatchi X, will…
Two weeks after consolidating its worldwide media buying business with Publicis, pharma giant GlaxoSmithKline, or GSK, announced today that a cross-agency WPP team won global creative duties for its popular Panadol line of products after a competitive review. It marks a significant win for WPP after a string of unsuccessful media pitches; GSK is described…
The National Football League is in the market for a new agency partner. Just over a month after naming former Activision Blizzard top marketer and 2013 Adweek Brand Genius Tim Ellis as its new CMO, the NFL issued both an RFI and an RFP regarding its overall marketing business, according to several parties with direct…
PepsiCo has moved to end its relationship with VMLY&R after eight and a half years, a client spokesperson confirmed today. The WPP-owned agency has counted Gatorade and Tropicana digital as two of the larger accounts run out of its Kansas City, Kan. headquarters. “Gatorade and digital agency of record VML have enjoyed a successful relationship…
United Airlines announced it’s expanding its partnership with Dentsu Aegis Network, handing the holding company lead global media and social duties following a review launched this summer. Carat will run media planning and buying on the account, with Merkle handling targeted marketing and 360i running social media. The airline’s creative agency of record is Dentsu-owned…
Ford has selected BBDO as its new lead creative agency, concluding a global creative review launched in April. The move marks a major defeat for WPP, which has been Ford’s lead advertising partner for more than seven decades and counts the automaker as its largest global client. BBDO begins transitioning to the new role on…
Hershey has moved creative responsibility for several of its most prominent candy brands to Droga5. “Droga5 has joined Hershey’s roster of creative agencies,” a company spokesperson said. “Droga5 is highly innovative and has consistently demonstrated their ability to develop breakthrough creative over the past decade. We are eager for them to develop revolutionary work for…
Passenger railroad service Amtrak selected a WPP team led by Y&R as its new marketing communications partner. It’s unclear at this time whether incumbent FCB New York, which was named agency of record for Amtrak in October of 2012 and launched a “Break the Travel Quo” campaign for the brand last year, participated in the…
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