Coup de cœur pour le travail de Vice Versa Design Studio qui présente cette magnifique vidéo d’animation réalisée afin de présenter la « About Korean Exhibition ». Cette création propose une vue infographique de la Corée du Sud et son activité en 24 heures. A découvrir en images dans la suite de l’article.
En mélangeant habilement des images tournée à l’aide d’un Canon 50D et les incrustations d’un robot en 3D, « A Story about Robots » est une création très réussie de Paramotion Films. Une animation narrant l’histoire d’un petit robot captivé par une œuvre de Gustav Klimt. A découvrir en vidéo dans la suite.
Une superbe vidéo présentant la Thailande, et plus précisement la ville de Bangkok. Un travail du français Laurent Tixhon avec la Steadicam Merline et un Canon 5D Mark II, sur la bande son “Time” du compositeur Hans Zimmer. A découvrir dans la suite de l’article.
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We’re about to rant a little more about why TV advertising has a lot of work to do if it wants to compete with the interwebs. As an example, we look at PerezHilton.com, and that site’s extreme over-whoring of its white space. Since we tend to generalize about things of this nature, bear with us as we explain why we think Perez is a better buy (when the shoe fits) than your typical prime-time 30-second spot.
1. TV is incredibly difficult to track even with things like Neilsen ratings. Sure, the TV is on, and it’s on the show your client paid a gajillion dollars to squeeze your semi-decent ad into, but is little Sally watching or momma Jane? Compare that to Perez, where your ad will stay up for a whole 24 hours — and there’s nothing else but your ad because Perez whores his site out like any evil genius would. Thanks for the niftiness of the interwebs, understanding who is clicking through is automatically tattoed into history thanks to cookies.
2. TV’s reach, compared to (i.e) putting a skin on PerezHilton.com, where you can guarantee x million people will see your ad, all day can’t come close to Perez. Look at American Idol, where (even if) x million people watch, they’ll only see the spot for 30 seconds two or three times during a 60-minute show — and who knows whether they’re grabbing a bag of chips or changing the laundry over, or if they’re even in your client’s demo. Not to mention our awesome “TV-ad ignoring skills” which have been culled throughout our measly little lives.
3. Which costs more to produce: a 30 second spot or a banner?
4. Originality may be dead, but there’s still a lot to be seen in Web ads. Take the current campaign Perez is hosting, for the upcoming Anne Hathaway and Kate Hudson flick, BrideWars — a film the blogger will undoubtedly have much to talk about because, duh, celebrity. Not only will the stories run (assuming here) concurrently with the film, but the ads on his page (though somewhat obtrusive) are kinda fun — who wouldn’t want to see two brides beating one another down in a battle royale? OK that’s a stretch, but mild-entertainment is more than bland oblivion.
5. No more car ads. Originality is especially dead in this category, and surely Mr. Hilton would only allow some cool new Scion work to make it through the filter. So with Perez, you’ll never see “Saved by Zero” or any of the x-million redundant “car swerves sexily around desolate parking lot” pieces we’ve been tortured with.
6. Low competition from other ads means your work will stand out. You won’t see an ad for Rogaine next to your Head and Shoulders banner, because that’s just not how things work with Mr. H. He does it classy, with just one campaign (talking skins here).
7. You can’t click on a TV ad to learn more about it.
OK, so you’re thinking, “I hate Perez Hilton” or maybe you dislike the skins/banners think. But lately, we’re about choice and TV gives you only one option for opting out of ads (other than changing the channel) and we’re not willing to pay for DVR or TiVo. We can choose not to look at Hilton’s ads. Furthermore, there are plenty of other sites with as many viewers (or more) that offer similar ad space, a clear-cut audience, and most importantly the opportunity to let your brand stand out in ways that TV just can’t. Thoughts? Comments? Share!
New Career Opportunities Daily: The best jobs in media
Over the last few years, watching TV has become a huge chore. Well it’s always been tedious, but now more than ever it’s increasingly obvious that TV, including both broadcast and network providers, completely and totally suck. So, here’s why we don’t like it and what we’re going to do (if we can convince our roommates) to end the madness.
The Problem
First thing: as much as we love watching commercials, they are a huge waste of time that could be spent doing any number of things to improve one’s life. Each 30 second spot we’re subjected and re-subjected to is a waste the second time around (unless the message wasn’t absorbed completely bla bla). Furthermore, our habit is to “channel-check” until we’ve found something worth watching, until that show lands on a commercial and the whole thing starts over.
It’s annoying, and furthermore most of what we end up watching ends up being only semi-interesting anyway. All in all, cable (Time Warner Cable for us, $50 a month — it’s the only service provider we have to choose from, and obvi the main programming is not ala carte) is killing our wallet. Compared to Web service (also $50) TV can’t compete on variety, barriers to entry and all that. So, our plan is to cut the cable altogether.
No more will we channel-check — it’s over! Good Lord, we’re fucking tired of renting shitty television from TWC — and there’s no friggin’ way we’re spending $8 more for DVR or $140 on TiVo.
One last point: we love what you all do, but your ads aren’t paying for good TV like they used to, so we’re giving up. Done. It’s over.
The Solution
We own an XBOX, which we use all the time for things like Guitar Hero and all that. But a semi-new and awesome feature we’d like to sign up for is NetFlix, which for like, $8.99 a month offers tons of movies (some 6,000). A guy can stream as many as he wants in a month, and pretty soon NetFlix promises to have their entire 12-gajillion movie library available — even better! We love movies, and despise much of what’s available on TV, so this plan feels good. So does the additional $40 we’ll save each month.
News and other popular TV shows can be got online, via specific news and show sites as well as Hulu. And as for the occasional presidential inauguration, well, we’ll always have good ole’ network news if we want to watch it live.
Final Thought
Much of our general anger toward TWC could have been avoided with ala carte service at low rates. We’re sure they have some excuse for not offering this, but that secretly they figure it will be years before other cable providers enter the market. But what they didn’t seem to bank on was our level of frustration driving us to create our own content service. Sure, it’s going to require some duct tape, but the time we won’t spend watching ‘Saved by Zero’ and its brethren will be used creating other ideas like this one — ideas that will not only save us money, but that will also save us from the monotony that is the 30 second spot.
More: “Dear Sirius, Please Get Your Sh*t Together“
New Career Opportunities Daily: The best jobs in media
Raise your hand if you listen to Sirius radio. Anyone, anyone, Bueller? Well, we don’t, mostly because of things like terrestrial radio and (as of two days ago), W+K radio (which we’ve been tweeting here and there: follow AgencySpy). But a quick look at the Sirius Web site and we sorta scoffed. That thing is locked up tighter than a tick in winter.
From what I know about Mel Karmazin, Siruis president and CEO, he doesn’t like to give anything away for free. Like, nothing. That mentality, though it jives with his paid-only-product, will kill the already ailing company (which now goes by SiriusXM, even though everything is still pretty separate).
Here’s what we think they should do, and we’ll use Sirius Hits 1, a pop station that’s second only to Howard Stern, as an example.
1. Build a blog, and flood it with content related to your show: Why a blog? Because it’s free, it allows users to connect in meaningful ways to your on-air hosts, and shows that Sirius is dedicated to multi-platform content (media-neutrality). Run 1-3 minute clips from each day’s shows, like a highlight reel, and offer a click-thru link so people can sign up to listen to the show.
2: Make your on-air hosts write: Or, at least, use a transcript from the show and have an intern create posts out of it. Allow listeners to connect with the people they’re listening to. A quick Google Analytics search will tell you that people are looking for the non-existent Sirius Hits 1 blog. They want to connect with you, all 3 million of them, and now that you’re merging with XM’s pop station, you can expect more people will want to connect.
3. Be Media Neutral: Yes, you’re a radio station. However, since your programs are available online, listeners will naturally assume you have other online content to coincide with the pop channel.
4. Post pics and web cam video of your celebrity guests: This content is uber valuable because the likes of Perez Hilton and TMZ will have the opportunity to link to it, further growing your brand and enticing others to, at least, click back to your site — and hopefully buy subscriptions.
5. Sell ads on the blog, and possibly save your brand: Sure, you don’t run ads on the radio show, but this is an opportunity to finally earn some ad revenue, to shill other programs, and reach out in ways you currently can’t with your shows. Do it like this: find an ad client to run a promo whereby Sirius listeners can enter their password or whatever and get 15% off cogs — announce the promo in one of your radio segments, sit back and watch the CPMs roll in.
Good golly there’s a million more things you could be doing to earn some moola, and in light of your economic woes, investing one person in this task to get the ball rolling for Sirius Hits 1 would do more for your station than your limited mind can imagine. Hell, we’ll do it for you. We can be reached at agencyspy@gmail.com. Werd.
More: “General Motors Ain’t No Midas“
New Career Opportunities Daily: The best jobs in media
Well it’s the last day of 2008, and what a year it has been. When will the years slow down, already? We guess, never. To help you remember why 2008 was so special for SuperSpy and me, check out our top 10 stories from the last 12 months (these are the ones you read most). You laughed with us, you cried because you were laughing at my foibles, and we cried for writing about things like steak tartare (also known as ground beef with capers!).
But we were glad to spend 2008 with you, and hope 2009 will bring us even closer together in our pursuit to get the inside news out to you — unfettered, raw and real. Just like tartare! Happy New Year, y’all.
1. Deep Desk Dickin’ 3: Sex In An Advertising Office
2. Bob Garfield’s Open Letter to Omnicom President-CEO John Wren: Stop the Homophobia
3. AgencySpy Exclusive: GSD&M’s Fires CD over E-Mail Scandal; Internal Paranoia Skyrockets
4. Breaking: Starbucks Giving Away Coffee So You’ll Vote
5. Sex-Tape Staffers May Have Been Fired
7. The Morning After: CE Layoffs Said to Continue
8. No Wukkas: The Best Headhunters In The Business
9. Campbell Ewald Detroit in a World of Hurt
10. BBDO Cutting 189 Jobs Across North America
More: “The Ten Worst Ads Of 2008: CP+B, Saatchi, KB+P And More“
New Career Opportunities Daily: The best jobs in media
Since many of you are undoubtedly traveling during these holidays, we thought we’d share a story about a man who missed his flight to Baltimore, from Milwaukee, yesterday.
In Milwaukee, one normally needs no more than 30 minutes for pre-flight check-in, so we felt confident that an hour was plenty early to get there. Had we arrived any sooner, we’d have missed the spectacle that we’re about to share. Lines for bag check-in were strangely familiar — like what you’d expect to see when the Apocalypse finally comes and people naively decide to drive out of town or where ever and inevitably become trapped on the highway with gobs of baggage spilling out their car windows. It was like that.
We were but two people away from the teller’s desk (what do you call the airport check-in people, anyway?) which we had been queued in for no less than 35 minutes, when some kind of airport employee budged in front of us to let the teller know he had two passengers bound for Baltimore who needed to skip the lines. Budger!
“That flight is closed. Send him my way,” said said teller. We believed her, since a besweatered AirTran employee had shouted, “Last call for Baltimore!” for the second time a few minutes earlier.
Upon explaining this to the balding, camel-hair coat clad passenger-man that had just also skipped in front of us, and that there was no way to get him on the plane ‘cuz it was tots too late, aforementioned passenger’s blood pressure rose from a mere boiling to what it’s like when the sun gets pissed off by stupid airline tellers.
The back-and-forth of “get me out of this midwestern hell” v. “Dude, I’ll meet a nice elephant and birth it’s half-elephant half Norwegian child before you get on that plane” escalated pretty quickly. IE the balding camel coat guy literally slammed his fist down on the counter and shouted, “Get me on that plane!”, much to the surprise of teller and, well, the community of travelers who were waiting to get checked in. An old guy looked at the dude in front of me with that, “Christ, I’m glad that’s not me cuz I would have punched the bitch” look.
Then someone shouted, “last call for La Guardia” and not wanting to end up like Baldy McDouchenheimer, we took care of business and checked our bags (for $40…fuckers).
Yadda yadda we got through security in no time (yay Millie-wah-kay), and decided not to run to the gate like the tiny middle eastern woman who was also on our flight. By the time we sidled up to the gate, the plane hadn’t even started boarding yet — and we secretly laughed at the now-gasping middle-easterner we just told you about. Sucka!
Anyway, immediately to the right of our gate was another gate (go figure) for the flight to “Baltimore” — which is a city in Maryland. And guess what? They hadn’t even begun boarding. Lolcats! The boarding line had just formed and they were calling “zone 5” or whatever as I showed up. And meanwhile, Baldy McD was back downstairs, frantically buying another ticket to anywhere, gawddamnit, anywhere within 300 miles of B-more. At least, that’s our guess, since he was definitely standing there looking all sad as we scurried off to drop our shit at the baggage claim seven minutes earlier.
We weren’t sure we could hate airlines any more than we already do, but that little encounter pretty much sealed the deal. The sooner we stop expecting anything close to humane treatment from airlines, the better we’ll all be. In the end, we hated Baldy much less for his outrage, being that his plane was nowhere near taking off.
Just one more thing. Gas was $1.49/gallon when we were in Minnesota, so why the hell did we (as in I, singular) pay a total of $80 F.U.C.K.I.N.G. dollars to get our two checked bags to and fro? Next year, we’re shipping everything via USPS even if it costs more, just to spite the airlines. Take that, lame-Os!
Note to AirTran: tisk x 2. Now, if only we had gotten Baldy’s e-mail address…
More: “Spirit Airlines, WTF Are you Thinking?“
New Career Opportunities Daily: The best jobs in media
Since many of you are undoubtedly traveling during these holidays, we thought we’d share a story about a man missed his flight to Baltimore, from Milwaukee, yesterday.
In Milwaukee, one normally needs no more than 30 minutes for pre-flight check-in, so we felt confident that an hour was plenty. Yeeps were we wrong. Lines were strangely familiar — like what you’d expect to see when the Apocalypse finally comes and people naively decide to drive out of town or where ever and get trapped on the highway with gobs of baggage spilling out their car windows. Like that.
We were but two people away from the teller’s desk (what do you call the airport check-in people, anyway?) which we had been in for no less than 35 minutes, when some kind of airport employee budged in front of us to let the teller know he had two passengers bound for Baltimore who needed to skip the lines.
“That flight is closed. Send him my way,” said said teller.
Upon explaining this to the balding, camel-hair coat clad passenger-man, and that there was no way to get him on the plane ‘cuz it was tots too late, aforementioned passenger’s blood pressure rose from a mere boiling to what it’s like when the sun gets pissed off by stupid airline tellers. Sizzle.
The back-and-forth of “get me out of this midwestern hell” v. “Dude, I’ll meet a nice elephant and birth it’s half-elephant half Norwegian child before you get on that plane” escalated pretty quickly. IE the balding camel coat guy literally slammed his fist down on the counter, much to the surprise of teller and, well, the community of New Yorkers who were waiting to get checked in. An old guy looked at the dude in front of me with that, “Christ, I’m glad that’s not me cuz I would have punched the bitch” look.
Then someone shouted, “last call for La Guardia” and not wanting to end up like Baldy McDouchenheimer, we took care of business and checked our bags (for $40…fuckers).
Yadda yadda we got through security in no time (yay Millie-wah-kay), and decided not to run to the gate like the tiny middle eastern woman who was also on our flight. By the time we sidled up to the gate, the plane hadn’t even started boarding yet — and we secretly laughed at the gasping middle-easterner we just told you about. Sucka!
Anyway, immediately to the right of our gate was another gate (go figure) for the flight to “Baltimore” — which is a city in Maryland. And guess what? They hadn’t even begun boarding. Lolcats! And meanwhile, Baldy McD was frantically buying another ticket to anywhere, gawddamnit, anywhere within 300 miles of B-more. At least, that’s our guess, since he was definitely standing there looking all sad as we scurried off to drop our shit at the baggage claim.
We weren’t sure we could hate airlines any more than we already do, but that little encounter pretty much sealed the deal. The sooner we stop expecting anything close to humane treatment from airlines, the better we’ll be.
Just one more thing. Gas was $1.49/gallon when I was in Minnesota, so why the hell did I pay a total of $80 F.U.C.K.I.N.G. dollars to get my two checked bags to and fro? Next year, I’m shipping everything even if it costs more, just to spite the airlines. Take that!
Note to AirTran: tisk x 2. Now, if only we had gotten Baldy’s e-mail address…
More: “Spirit Airlines, WTF Are you Thinking?“
New Career Opportunities Daily: The best jobs in media
Over the holiday we learned that our much-younger-second-cousin (she’s 14) has a bit of a texting problem. Her mother told us (over a plate of assorted homemade food-stuffs) that the lass had reached an astounding 28,000 texts per month (thousand, not hundred) at one point this summer. Let’s break that down.
Thirty days in a month, right? So that’s about a thousand text messages (sent and received, mind you — not that it makes it any less amazing) per day. Divide, carry the two et cetera, and it’s about 933 “txts” every 24 hours, or about 39 messages an hour. Luckily, said relative is enrolled in an unlimited texting plan.
Another interesting point to note: the responsible tween rarely uses the phone for calling purposes. When her phone was taken away for as punishment for something (not the 28,000 texts — is over-communicating a crime?), she became indignant over having to make phone calls via land line.
What’s the point of this anecdote? The astronomically high volume of text messages flitting between today’s youth cannot be ignored. Our cousin can’t be the only one using her phone so much, so go find a way to get ads in there. That one’s one the house.
More: “Say Goodbye to Popups and Hello to Chat Invites“
New Career Opportunities Daily: The best jobs in media
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
