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May 15

"Fixables" from Philips open sources 3D printing for sustainability

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Philips Personal Health and 3D printer manufacturer Prusa Research collaborated with creative agencies LePub Amsterdam and LePub Milan, to redefine sustainability in a fresh way. By giving consumers open access to 3D-printable files for select Philips Personal Health accessories, it aims to strengthen the brand’s circular model, enabling people to maintain products without compromising on quality.

CREDITS
Philips
Claudia Calori- Head of Marketing Excellence, Personal Health
Josefien Olij – Global Senior Director Marketing Communications, Personal Health
Gina Hakstege – Global Senior Marcomm Manager, Personal Health
Robert Godlieb – R&D Project Leader, Grooming & Beauty
Nicky Lewis – R&D Systems Architect, Grooming & Beauty
Marcin Molin – Head of CEE Region, Personal Health
Andra Stuparu – Regional Marketing Leader, CEE Region
Slavomir Jabcon – Senior Consumer Engagement & Care Manager, CEE Region
Petr Weida – Senior Media Manager, CEE Region
Holly Underwood – Global Communications Director, Personal Health
LePub
Bruno Bertelli – Global CEO LePub, CCO LePub Worldwide
Cristiana Boccassini – Global CCO
Andrey Tyukavkin – Global Executive Creative Director & Chief Invention Officer
Kika Douglas – CCO, Amsterdam
Sam Rowlands – Executive Creative Director, Amsterdam
Valentino Borghesi – Associate Creative Director, Milan
Geo Joseph – Associate Creative Director, Milan
Khlauss Feldhaus – Creative Director, Amsterdam
Alejandro Gutierrez – Senior Art Director, Amsterdam
Daniel Vazquez Seoane – Copywriter, Amsterdam
Zelda Ridgway – Copywriter, Milan
Lilla Ocskay – Strategy Director, Amsterdam
Kristina Jorgensen – Client Service Director, Amsterdam
Yulia Prokhorova – Global Account Director, Amsterdam
Jack Furey – Global Account Director, Amsterdam
Daisy Zhang – Senior Project Manager, Amsterdam
Niko Koot – Senior Integrated Producer, Amsterdam

Publicis Czech Republic
Jaroslav Malina – Chief Communication Officer
Zoran Boškovi? – Account director
Pr?ša Research
Josef Pr?ša – Founder & CEO
Mikoláš Zuza – Head of Content
Rudolf Kr?má? – CMO
David Schwarz – Creative Artist
Ond?ej Drebota – Partnerships Manager
Monika Dostálová – Event Manager
Media
OMD Czech
Production Partners
Stillking Films, Prague
Director – Jakub Dohnalek
DOP – Jan Kolar
Producer – Adam Lux
Bandit Amsterdam
Director/DOP – Sam Vis
Executive Producer: Hannah Padding
Production manager: Sam Massenberg
Bax Studio, Milano
Andrea Bax – Art Director
James Kenneally – Art Director
Riccardo Zini – Motion Designer
Jacopo Palermo – 3D generalist
Lorenzo Ammirati – Video Editor
Diego La Rosa – Colorist
Andrea Salvo – Motion designer Jr
Crossfade, Milano
Davide Cairo – Composer

Mar 10

Watch This Miniature, 3D-Printed Subaru Race Against a Ton of Exploding Sticks

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If you ever need to outrun an elaborately exploding array of wooden tongue depressors, a remote-controlled Subaru might just be the vehicle for you.

The brand's two-minute spot, "WRX STI vs. StickBomb" is packed with dramatic visuals of the miniature car drifting around curves and jumping over ramps while the wooden sticks fly into the air all around. It's like Fast and Furious for kids—a playful idea that seems to let the brand hint at the car's street racing abilities without showing off a bunch of dangerous driving scenarios that could land the automaker in court.

It also took an absurd amount of work to pull off, if the making of video below is any indication. For starters, there's the time required to assemble the "stick bomb," a tension-based stick pattern that comes apart in dramatic fashion when a single stick is removed.

Overall the concept is a cool gimmick, though there's not quite enough excitement to drive the casual viewer through two minutes. Even the uptempo music can't always maintain the illusion that something is actually happening.

In the end, it's a pretty compelling ad for an RC Subaru, but I've got bad news: The car was a one-of-a-kind created via 3-D printer just for the ad. So here's hoping all the effort was worth it and moves some of the $35,000 full-size models.

Oct 16

3D Printing Future Exhibition

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Le 8 octobre 2013 a eu lieu l’exposition 3D : Printing the Future au Science Museum de Londres. L’occasion de découvrir les dernières avancées et prouesses dans le domaine de l’impression 3D, notamment grâce à des photos de Oli Scarff. Plus d’images des projets sur le site et dans la suite de l’article.