Hasta La Creative!

In a familiar move that most businesses are doing now, advertising premiums have shifted towards the growing popularity of online advertising. Century 21, known for making effective advertising programs to carve its niche has made such a move with the hopes of retaining its market position in the real estate sales industry and hopefully tapping a new market that they never had before.

“With 84 percent of consumers shopping for a home online, according to the National Association of REALTORS®, we are confident that increased online advertising will benefit our brokers, agents and most importantly, the consumer.”

Such is a good tactic if traditional advertising has been failing to deliver. Perhaps other companies may want to study that niche as well.

(Source) RIS Media