Jun
22
Burger King’s Obscure Football Sponsorship Wins Cannes Direct Grand Prix
Posted in: UncategorizedBurger King has added to its Cannes Lions awards haul by scoring the top prize in Direct, which celebrates targeted and response-driven creativity. The fast-food brand’s “Stevenage Challenge,” created by David Miami, won the Direct Grand Prix. It also won a gold Lion in the category. Launched in 2019, the campaign saw Burger King sponsor…
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