Jan
24
Billie Touts Its Internet Fame to Launch on Walmart Shelves
Posted in: UncategorizedAfter the Federal Trade Commission halted the sale of DTC shaving brand Billie to Procter & Gamble in 2020, Schick parent company Edgewell Personal Care bought the digitally native brand for $310 million in November 2021. Part of the stated goal of the merger was to move the brand into brick-and-mortar retail. That expansion begins…
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