May 25

BBDO's Latest Ad for Snickers Ice Cream Bars Is a Real Scream

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Can discordant screaming sell ice cream?

Snickers sure hopes so, because that’s the angle it’s going with this new spot for Snickers ice cream bars. Playing on the “I scream, you scream” rhyme, the ad shows a mom and son, a crab, a tattooed bodybuilder, his tattoo and the boardwalk caricature of a married couple all screaming at one of those ice cream trolleys you see around the beach.

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