Basketball Is Everything: The Real Return of Derrick Rose

Hours after Derrick Rose tore his ACL, way back in April of 2012, the Nike designer who created the shoe of LeBron James tweeted out this:

Pooh is the nickname given to Rose by his grandmother. @sevenzro1 is the Twitter handle of Jason Petrie, a dummy. The insensitive remark viraled its way around the Internet and added another layer of brand machismo to the Nike v. Adidas debate.

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