The Trojan brand and MTV continue their advertising partnership with a series of commercials urging couples to use a condom every time they have sex.
The campaign focuses on life, not death, in urging consumers to buy insurance.
Madison Avenue is bringing out major campaigns intended to put consumers in the mood for fall shopping, with an eye on Christmas.
Here are some questions about advertising, the media and popular culture that may never be resolved.
“Get your New York on,” the campaign, by Rage, Grace & Partners urges.
McCauley Conner, 100, an artist from Madison Avenue’s golden age of illustration is being commemorated in a retrospective at the Museum of the City of New York.
Marketers want to take advantage of the longevity of some venerable brands.
The changes to the campaign, which used to be concentrated in October, reflect how social and digital platforms can help charities and causes break through the clutter.
The company’s frozen potato nuggets were created 60 years ago, and have spawned numerous imitators over the years.
As advertisers become more interested in big events that viewers watch in real time, the Primetime Emmy Awards garner more attention with a social media and digital media push.
Company executives say 35 to 40 people will work during the show in marketing on the fly with tasks like live commercials.
A new campaign promotes a revamped 10-race playoff format known as the Chase for the Nascar Sprint Cup, which is to be covered by ESPN from Sept. 14 through Nov. 16.
The goal of the $8 million effort is to accelerate the recent growth in tourism generated in part by Tennessee’s reputation for outstanding music.
The discount retailer is using YouTube celebrities to reach young consumers shopping for apparel, electronics and home furnishings for college.
The actor Neil Patrick Harris is about to begin an 18-month endorsement deal promoting Heineken Light.
The pharmaceutical company is hoping to bring a new acronym into the vernacular with FOGO, or fear of getting old.
The 2014 World Cup was a tremendous hit on television, online and in social media like Facebook, Twitter and YouTube.
Advertisers fawn on the millennials. But AARP has mounted a campaign reminding them that it’s the 50-plus group that has actual money to spend.
The campaign for the maker of protein bars, estimated at more than $9 million, is the first big project by a new agency, Adams & Partners, which is based in Los Angeles.
Several advertising agencies are trying to capitalize on a boom in cause-related marketing, also known as pro-social marketing and purpose marketing.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
