Hasta La Creative!

A campaign that rivals the promotion of a major movie is underway for Halo: The Master Chief Collection, a set of four Xbox video games.

Super Bowl XLIX is 86 days away, but reports about who is buying ads for it are already emerging.

A campaign focuses on the comfortable living-room atmosphere of an arena.

The media giant Scripps Networks Interactive is preparing an hourlong special, centered on the celebration of the Hawaiian homecoming of a wounded serviceman.

The 2014 Global Brand Simplicity Index ranked brands for how simple they were to use and understand, a quality of rising popularity among consumers and marketers.

The growth of marketing efforts for connected-home items is fueled by consumers’ appetite for new technology.

Searching for data-driven decision-making, Ogilvy & Mather is pooling its data executives in a unit called OgilvyAmp.

The market chain is trying to reignite sales growth and fend off increased competition by promoting the social values it follows in stocking its shelves.

In the last few years, Christmas campaigns have started earlier as retailers and marketers, worried about an uncertain economy, seek to gather their rosebuds — and holiday shopping dollars — while they may.

Eight independent agencies and companies that create ads aimed at minority, multicultural, urban and youth markets are coming together.