The book, “The Art of Discovery,” features 100 celebrities discussing their “moments of discovery.” Photographs taken by Jeff Vespa accompany their recollections.
Four of the top 10 brands on the 2014 Interbrand Best Global Brands list are technology brands.
The campaign is designed to promote the city for living and working by building a sense of place into the ads.
The 11th annual Advertising Week conference, held in New York, was chock-full of 300 official events, additional unofficial events and many late-night receptions and parties.
Calls for more diverse advertising agencies have become common at the conference, but many at this week’s edition reiterated that not enough had been done to bring women into the industry’s work force.
Organizers are using celebrities, improvisational comedy and other elements intended to engage those attending the annual Advertising Week in New York.
An executive of Mondelez International, which ran a spot featuring nontraditional families, said, “Being fearless is the only answer right now.”
The opening panel at the annual gathering was meant to suggest that success on Madison Avenue could be just as rewarding — and elusive — as success on a field, pitch or gridiron.
The Cumberland Packing Corporation’s line of In the Raw products gets a family tree-themed marketing campaign.
Because television has been the mother’s milk of marketing, the technological changes that have revolutionized it are a major topic as advertising industry figures convene.
A campaign to build awareness of “The Good Lie” has joined with the Giving Keys nonprofit group, which sells keys with inspirational messages.
The CW network is following a strategy to step back while its bigger broadcast competitors — ABC, CBS, Fox and NBC — introduce their programming first.
Lisa Sherman will be only the fifth head of the Advertising Council, which began 72 years ago as the War Advertising Council.
A campaign featuring a red ball concentrates on unity, and also serves as a lead-up to next year’s Special Olympics World Games.
Belmond, the brand formerly known as Orient-Express Hotels, has resurrected an old-fashioned form of appeal, hoping to tempt rich travelers.
Absolut is creating a campaign called “Make the holidays pop” to encourage sales of its vodka, especially a limited-edition bottle similar to one by Andy Warhol.
The tech company is offering advertising and media agencies tutorials on how to more effectively use digital tools like mobile and social platforms for marketing purposes.
A regional tourism organization has begun a campaign in which the city comes out of its closet.
The popular television series has spawned an apparel collection described in its advertising campaign as “fearless fashions for ladies who lead.”
As part of a campaign to encourage men to mentor youths, the magazine has chosen three up-and-coming ad agencies: Makeable, 72andSunny and Barton F. Graf 9000.
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