The vodka brand joins the list of advertisers that are turning to comedians to be the stars of campaigns, hoping that humor helps ads stand out enough to be shared on social media.
The campaign is designed to promote the Los Angeles Zoo’s new rain forest exhibit.
New broadcast and cable shows and new episodes of streaming video series have made the summer a busy time for advertisers on traditional and social media.
The Internet services company once known for sexy Super Bowl ads, has hired the agency Barton F. Graf 9000 in a bid to change its image.
In a new promotional effort, the brand is trying to tap into three affinities of younger consumers — working out, technology and nontraditional sports.
The Farmland Bacon Club is part of a marketing campaign designed to bring consumers together to celebrate a favorite product.
After 16 years away, the Levi’s jeans brand is returning to an agency that it had worked with for almost seven decades and declaring that its dungarees feel good enough to live in.
All five big English-language broadcasters have now completed, or are winding up, sales of commercial time before the 2014-15 television season.
A church known for its longtime support of diversity will be a sponsor event which is held every four years.
NBC executives said Tuesday that they achieved their growth targets for the sale of commercial time before the start of the 2014-15 television season.
Le Méridien is beginning a $6 million rebranding campaign designed to entice travelers looking for boutique accommodations.
The installation by Goodby, Silverstein & Partners explores Salvador Dalí‘s fascination with double imagery and optical illusions.
The Intelligence Group is merging with Noise, a company that specializes in the millennial market, and a unit of Barkley that researches millennials is being spun off as a separate consultancy named FutureCast.
The advertising is to appear, beginning in late summer, during televised coverage of National Football League games as well as in print, digital and outdoor media.
The RTB 500 is meant to provide the real-time price of media on 500 leading publishers’ sites.
With boomers no longer in the 18-to-49 demographic group, nostalgia ads are harking back to the 1970s, ’80s and ’90s.
A lighthearted glimpse at industry leaders in jobs they might be in if they hadn’t read Advertising Age.
A campaign with the theme “born curious” begins on Monday, with the goal of expanding circulation and generating more ads.
Madison Avenue and big television networks are starting to make deals for the purchase of commercial time ahead of the 2014-15 season.
American advertisers are jumping on the World Cup bandwagon, attracted both by changing demographics and by the nature of event programming, where viewers are less likely to skip commercials.
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