ASA Innocent Ban Reminds Us That Plastic Is Less Than Fantastic

Drinks brand Innocent is making impressive progress when it comes to sustainability, but there’s still a long way to go before we can see the positive environmental impact. “Reduce, Reuse, Recycle,” is arguably one of the most successful advertising slogans ever created. Teachers, neighborhood busybodies and unimaginative politicians have been rolling out this mnemonic for…

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