Dec
31
Sears Is On The Wrong Screen
Posted in: UncategorizedJust 11% of Sears sales come from e-commerce. No surprise there. Smart retailers know that TV advertising drives interest and newspaper circulars drive traffic. According to The Wall Street Journal, Sears Holdings Chief Executive Edward Lampert is on another page. He champions the use of digital marketing over traditional TV and print advertising, arguing that […]
The post Sears Is On The Wrong Screen appeared first on Adpulp.
Post a Comment