DoubleVerify Threatens to Sue Adtech Watchdog Check My Ads For Alleged Defamation

A lawyer for the ad verification vendor said that adtech watchdog Check My Ads should prepare for litigation concerning alleged “defamatory statements” made about DoubleVerify in response to a March Adalytics report on pre-bid bot detection.

How Linda McMahon’s “A.1.” Gaffe Sparked a Viral Campaign for Steak Sauce

When Linda McMahon called AI “A.1.” at a summit, Kraft Heinz and Mischief turned the viral blunder into a spicy social media moment, even getting a shoutout from John Oliver.

Monday, April 14 Evening Cable News Ratings: Jesse Watters Is No. 1 in the Demo

Less than 800,000 total viewers separated Hannity and The Rachel Maddow Show at 9 p.m. ET.

Jimmy Fallon to Lead NBC’s New Marketing Competition Reality Series

On Brand with Jimmy Fallon will feature companies such as Captain Morgan, Dunkin’, KitchenAid, and more.

 Grace Kao Promoted to CMO of Snap

Kao will step into the chief marketer role as CCO Colleen DeCourcy plans her exit.

Saturday, April 12 Evening Cable News Ratings: CNN Gets Real Boost From Bill Maher

In the demo, Real-Time had 5,000 fewer viewers than time slot winner Fox News’ Life, Liberty & Levin, at 8 p.m. ET.

Bauducco transforma embalagens concorrentes em anúncios para sua linha de pães

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A Bauducco lançou uma ativação que transforma produtos de outras marcas em publicidade para sua linha de pães de fermentação natural. A ação, que começou no Supermercado Varanda em São Paulo, usa reconhecimento de imagem para identificar embalagens de produtos que mostram pães – como hot dogs, hambúrgueres e queijos – e as converte em …

Leia Bauducco transforma embalagens concorrentes em anúncios para sua linha de pães na íntegra no B9.

EXCLUSIVE: Madwell Furloughs Employees as Financial Distress Mounts

The troubled ad agency, facing serious financial pressure, has furloughed an estimated 20-30 staffers.

Frances Dillard Reveals Driscoll’s Secret Recipe for Building a $1B Berry Empire

Insights into the fresh produce category with Driscoll’s vp of marketing.

Frances Dillard Reveals Driscoll’s Secret Recipe for Building a $1B Berry Empire

Insights into the fresh produce category with Driscoll’s vp of marketing.

3 Crazy Details from ADWEEK’s Interview with Madwell’s Controversial Founder Chris Sojka

Here are the three craziest details from ADWEEK’s interview with disgraced Madwell founder Chris Sojka.

Doner Takes Ross-Simons’ Media AOR from Kepler

Doner Media has been named media AOR for Ross-Simons, shifting the account from Kepler after a competitive pitch.

This Startup Helps Marketers Understand What AI Says About Them. Here’s the Pitch Deck It Used To Nab $5.75M

Brandlight analyzes and improves how brands appear in platforms like ChatGPT and Perplexity.

Coral lança projeto que traduz cores em experiências sensoriais para pessoas cegas

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No mês em que se celebra o Sistema Braille, a Coral apresenta uma iniciativa que busca democratizar o acesso às cores para pessoas cegas e com baixa visão. O projeto “Cores que Tocam”, desenvolvido pela VML Brasil com consultoria técnica da Fundação Dorina Nowill para Cegos, traduz 70 cores do portfólio da marca em experiências …

Leia Coral lança projeto que traduz cores em experiências sensoriais para pessoas cegas na íntegra no B9.

Joe Monte Starts Reporting Career at WTIC in Hartford

He worked as a photojournalist at WTNH in Hartford for a few months before joining WTIC.

Joe Monte Starts Reporting Career at WTIC in Hartford

He worked as a photojournalist at WTNH in Hartford for a few months before joining WTIC.

Joe Monte Starts Reporting Career at WTIC in Hartford

He worked as a photojournalist at WTNH in Hartford for a few months before joining WTIC.

How Dodo Dream Date Became a Pawsome Hit for Vox Media

Dodo Dream Date has been a success story for the company’s pet-themed brand.

Rise Cannabis Retailer Says ‘Everybody’s Doing It’ in 420 Ads

Rise dispensaries, operating in 14 states, aims to bust outdated stoner stereotypes with its in-house created campaign.

Week of April 7 Cable News Ratings: Tariff Drama Fails to Lift Viewership for the Big 3 Networks

Fox News and MSNBC both experienced week-to-week declines in both measured categories.