Hasta La Creative!

In its latest marketing campaign, Tinder riffs on some classic romantic comedy tropes straight out of a 1990s Jennifer Lopez flick, with adorkable, clumsy characters, chance encounters on busy city streets and rain-soaked embraces. The message is that meet cutes happen on Tinder all the time, although maybe not exactly the way they do in…

NBC is truly waiting all day for Sunday Night. The broadcaster is announcing its fall premieres, and it’s so excited about Sunday Night Football that it’s starting coverage on Thursday, Sept. 5, ahead of the program making its Sunday debut on Sept. 8. Meanwhile, college football coverage also kicks off early on Aug. 31 with…

Always wanted to retire early but haven’t quite found the time? Taco Bell has the answer. The fast-food chain is inviting the old at heart to The Cantinas, an early retirement community where guests can embrace the laid-back lifestyle of retirees–at any age. For one weekend in August, The Cantinas will be a place for…

For the artists performing on AT&T’s Dream in Black stage at this year’s Essence Fest, it was all about celebrating the 30 years of history behind the annual celebration of Black culture and community. The festival takes place in New Orleans and among the major sponsors is AT&T, which has been a long-standing partner since…

Etsy has issued a rallying cry in our increasingly automated, tech-obsessed world: Keep commerce human. The brand’s new campaign, by agency Orchard Creative, emphasizes its human side, with real sellers starring in the ads. It includes a TV commercial, billboards and social media running across the U.S. and U.K., as well as during the Paris…

As retail media soars to the top of every industry event’s agenda–and list of most-used buzzwords–developments are less settled behind the scenes at many retail media networks. Based on conversations with six sources–including industry analysts, media buyers and retail media executives–three major pain points have emerged that RMNs and their partners grapple with as the…

Oatly doesn’t mind getting the cold shoulder from Big Dairy. In fact, the brand provoked a frosty response–then relished in it–by crashing an ice cream social sponsored by the International Dairy Foods Association recently in Washington, D.C. Capturing sound bites and awkward interactions with attendees, an Oatly video crew tried to convince Capitol Hill denizens…

In the volatile world of cancel culture, who holds the power to make amends? Mistakes are bound to happen now and again; some are more forgivable than others. Recently, soda brand Poppi faced a lawsuit alleging its gut health claims are falsely advertised. The brand is trying to make a comeback from the allegations, saying…

David Ellison is poised to soon run Paramount Pictures, among other entertainment assets. But what does that mean in a fractured cultural landscape?