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| THE ORIGINAL? Migros Supermarkets Subito Go – 2022 « Shop faster » Source : Persoenlich Agency : Wirz BBDO (Switzerland) |
LESS ORIGINAL Denner Supermarkets – 2024 « Save quickly » Source : Persoenlich Agency : Thjnk Zurich (Switzerland) |
Where’s worth going to find people worth knowing? Every square foot of Cannes is a networking hot spot, but here are some locations to find plenty of big fish in a small barrel. “The Gutter Bar,” 72 Croisette It may look like a chaotic mass of pungent humanity, but that’s only because it is. Still,…
(TrendHunter.com) The upcoming summer marks a dynamic period for luxury shopping, characterized by emerging trends that redefine opulence and exclusivity. This round-up will delve into the top trends dominating the…
Oh, crap. Right there, not 10 feet away from you, is that creative marketing icon you’ve been idolizing for years. This could be your moment! With just a few choice words, your hero could become your client, mentor, boss or even your bestie. But then again, what if you make it weird? You always make…
Apple has officially planted its flag on the artificial intelligence turf with a little help from ChatGPT maker OpenAI. The tech giant announced its partnership with OpenAI at its WWDC 2024 keynote on Monday. The long-awaited deal brings ChatGPT into Apple’s offerings, including its Siri voice assistant and writing tools. Siri will ask for user…
Pinterest is celebrating the many ways the platform delivers inspiration with a quirky and visually stunning 2024 brand campaign. Developed in-house, the campaign features a trio of films that use fantastical imagery to illustrate real consumer use cases. “Find Your Aesthetic” is a riff on Alice in Wonderland where a woman tumbles down a rabbit…
Durante a WWDC 2024, a Apple anunciou que a Canon desenvolveu uma nova lente para sua câmera EOS R7, especialmente projetada para criar vídeos espaciais para o headset Vision Pro. Esta lente acompanha a atualização do visionOS 2, que foca em imagens espaciais no aplicativo Fotos. ? Inovação para Criadores de Conteúdo: A lente, RF-S …
Leia Canon lança lente especial para vídeos espaciais do Apple Vision Pro na íntegra no B9.
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A Apple apresentou o “Apple Intelligence” na WWDC 2024, uma nova suíte de recursos de IA para iPhone, Mac e outros dispositivos. A empresa, que anteriormente evitava o termo “inteligência artificial”, agora incorpora diversas melhorias de IA em suas plataformas, buscando alcançar Google e Microsoft no campo da IA generativa. ? Funcionalidades Automáticas: Os novos …
Leia Apple anuncia “Apple Intelligence” com recursos avançados de IA para iPhone e Mac na íntegra no B9.
(TrendHunter.com) Popular culture trends are always important to modern marketing schemes, especially as consumers often seek out products that reflect their desires and have gained traction across various industries….
(TrendHunter.com) The latest June 2024 pet trends reveal a focus on improving pet health and convenience through innovative nutrition and dental care solutions.
Pet food brands are converging the nutritional…
Starbucks is launching its own production studio, Starbucks Studios. The studio, according to a statement on the brand’s website, will “produce original entertainment and tell stories that deepen connections and spark conversations.” Starbucks is launching the studio in partnership with Sugar23, a media company founded by Oscar-winning producer Michael Sugar that specializes in connecting brands…
(TrendHunter.com) The June 2024 fashion round-up is filled with design-forward silhouettes and ultra-functional fabrics. Adventure is definitely a popular theme as brands attempt to get the best of both worlds —…
(TrendHunter.com) This list of lifestyle trends reflects a growing consumer demand for holistic beverages, science-backed innovations, and culturally influenced nutrition products. As individuals become more…
“Floyd Collins,” a musical about a trapped spelunker and the media circus surrounding his failed rescue, had a brief Off Broadway run in 1996.
Yahoo is releasing Blueprint Performance, its answer to artificial-intelligence-powered media buying tools like Google Performance Max and Meta Advantage+. Only it’s adding a welcomed dose of transparency. This is the latest update to its AI engine, Yahoo Blueprint, launched in December 2023, which includes features like media buying recommendations in Yahoo’s demand-side platform. Blueprint Performance…
Just nine months after hitting the market, TikTok’s in-application shopping tool is giving online beauty retailers a run for their money. TikTok Shop is now the ninth-largest beauty and wellness ecommerce retailer in the U.S. market and the second-largest in the U.K. market, according to data from Dash Hudson and NielsenIQ. It has blown past…
Ahead of the 2024 Cannes Lions festival, ADWEEK asked creatives who have either won a prestigious Cannes Lions Award or served on a jury at the event to give us their picks for creative they think will win this year. The picks ranged from spots that ran on advertising’s biggest stage–the Super Bowl–to fantastic films…
Many chief marketing officers want their market research to possess more of these three qualities: Faster, cheaper, better. Making it happen, however, can be difficult–especially in the business-to-business category, which targets a more select group of individuals than business-to-consumer. Assembling focus groups takes time. Getting business leaders to fill out surveys can be expensive. Obtaining…
(TrendHunter.com) The June 2024 health round-up is full of innovative formulas and tech-driven enhancements that promise to aid one in the quest for everyday wellness, as well as support individuals during medical…
He called himself a “professional listener,” and he tended to develop lifelong relationships with the artists he worked with.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
