Word puzzles on LinkedIn. Logic challenges in The Washington Post. For news publishers and tech sites looking to both entice and engage users, games are serious business.
The marketing team at Lowe’s Home Improvement is hoping to give its bottom line an assist with an elevated chief marketing officer, a new agency partner and a fresh campaign featuring the king of assists–Lionel Messi–to kick off the summer. The brand promoted Jennifer Wilson from senior vice president, enterprise brand and marketing, to senior…
There were several hitches in the last week as Skydance, Paramount and its parent company, National Amusements, reached the final stages of negotiations.
There were several hitches in the last week as Skydance, Paramount and its parent company, National Amusements, reached the final stages of negotiations.
There were several hitches in the last week as Skydance, Paramount and its parent company, National Amusements, reached the final stages of negotiations.
To brands looking to use Bud Light, inflation and an election year as an excuse not to celebrate or even acknowledge Pride Month, the NWSL and its sports marketing partners have issued a retort. Using the voice of recently retired National Women’s Soccer League and U.S. Women’s National Team player Megan Rapinoe and the words…
Ever stopped to appreciate a brand’s organic social media post, admiring its cleverness and relatability? In this episode, we’re delving into the formula for a successful social strategy. From engaging TikTok videos to humorous LinkedIn posts, Gabriel Gomez, social strategy lead at Verizon, breaks it all down for us. As part of Verizon’s brand engagement…
The marketing team at Lowe’s Home Improvement is hoping to give its bottom line an assist with an elevated chief marketing officer, a new agency partner and a fresh campaign featuring the king of assists–Lionel Messi–to kick off the summer. The brand promoted Jennifer Wilson from senior vice president, enterprise brand and marketing, to senior…
(TrendHunter.com) The best night vision camera allows you to monitor your home or business around the clock, even in total darkness. With built-in infrared LEDs, these cameras can capture clear video footage up to…
Global advertising will grow 7.8% and reach $989.8 billion by the end of this year, according to WPP media investment firm GroupM’s This Year Next Year 2024 Global Midyear Forecast. In 2025, the group expects growth to slow down to a 6.8% rate, but reach a new milestone when spending hits $1.1 trillion. A more…
(TrendHunter.com) The best night vision camera allows you to monitor your home or business around the clock, even in total darkness. With built-in infrared LEDs, these cameras can capture clear video footage up to…
Super Serious is coming up on its first anniversary. The bicoastal creative shop was co-founded in 2023 by Hollywood star Terry Crews alongside Wieden + Kennedy vet Matt O’Rourke based on the core belief that “everything is entertainment.” The business venture marks a reunion for Crews and O’Rourke, who worked on the memorable series of…
Loretta Franks, global chief data and analytics officer at Kellanova, started her career at Kellogg’s 17 years ago. Thanks to a recent spinoff, she now works at a company with a legacy spanning 118 years that is also a startup. In this episode of Brave Commerce, recorded live on June 4 at Shoptalk Europe in…
(TrendHunter.com) The best night vision camera allows you to monitor your home or business around the clock, even in total darkness. With built-in infrared LEDs, these cameras can capture clear video footage up to…
Fox isn’t giving up on linear TV anytime soon. What’s happening: Today, Fox Networks announced that it’s utilizing DatafuelX to provide optimized data-driven linear (DDL) media plans. Why it’s happening: DatafuelX, which utilizes analytics and technology for multi-currency, cross-platform solutions, noted that Fox will leverage its full-service SaaS platform, M3, to provide DDL media plans…
Word puzzles on LinkedIn. Logic challenges in The Washington Post. For news publishers and tech sites looking to both entice and engage users, games are serious business.
Over the past few months, Michael Kassan has been quietly signing clients to his new consulting company, 3C Ventures. There is of course the question of whether 3CV, which Kassan is announcing in ADWEEK, should even exist. A Nov. 15 arbitration hearing will determine whether a noncompete should keep Kassan from building a rival to…
Shoppers can now order ingredients for New York Times Cooking recipes thanks to a new two-year partnership with grocery delivery platform Instacart, the companies announced today. While the integration should lead to more purchases through Instacart, the publisher gets access to audiences through the commerce platform. A handful of recipes are available in the Instacart…
Spotify unveiled its largest global marketing campaign since 2023’s Wrapped, with a similar message about the intensely personal relationship that many users have with the platform. Like the nine-year-old Wrapped, the new campaign, “My Spotify,” is personalized and rooted in insights from the platform’s own data. The ads feature real fans and highlight their unique…
Need a primer or reminder on how to stay safe and sane in Cannes? Here are some of ADWEEK’s proven tips for handling it like a seasoned pro: DO sit in the front row when any friend or colleague is speaking. It means a lot more than you’ll know until you’ve been on stage. DON’T…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
