Remember this simple concept when discussing creative ideas with a client: Do not make Jaws without the shark. This was insight from on-fire agency Mischief regarding how to get a great idea across the finish line. No matter what, hold on to the core idea you agreed to with the client and guard it with…
As sports marketing spreads across platforms and fandoms, it’s become increasingly important for broadcasters, sponsors, leagues and teams to know their fans. Manny Puentes, GM of advertising at sports data and analytics firm Genius Sports, has been in advertising for 26 years and has watched sports fans’ online experience evolve. From fans reading whatever publishers…
Snapchat is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for brands. Over the past six to nine months, the company has upgraded its lower funnel ad products and is venturing into political advertising, Snapchat revealed this week. As part of its changes, Snapchat has redesigned…
The question, “Where are you really from?” is often fraught, especially for the more than 100 million displaced people around the world. A film from Nike about its support of the International Olympic Committee Refugee Olympic Team at the Paris 2024 Summer Olympic Games argues that athletic feats are a more significant defining factor than…
We’ve grown accustomed to accepting wildly overdesigned and unnecessary packaging because brands want their products to stand out on the shelf–and, perhaps inspired by politics, because the one who shouts the loudest gets the most attention. In reality, consumers have shifted their decision-making criteria about product purchases to include more than efficacy and cost. We…
The sports media company Minute Media, owner of The Players Tribune, FanNation and 90min, is making several changes to its portfolio designed to streamline its assets and rebuild the Sports Illustrated brand, after acquiring its licensing rights in March. On Thursday, Minute Media announced it is rebranding FanNation to On SI. It has also folded…
The sports media company Minute Media, owner of The Players Tribune, FanNation and 90min, is making several changes to its portfolio designed to streamline its assets and rebuild the Sports Illustrated brand, after acquiring its licensing rights in March. On Thursday, Minute Media announced it is rebranding FanNation to On SI. It has also folded…
Apple, which recently came under fire for an ad that many interpreted as a visual metaphor for destroying creativity, won a D&AD Black Pencil for its mixed reality headset operating system–one of the highest accolades in the creative industries. The tech giant took home the prestigious prize at the D&AD Awards in London on Wednesday…
Advertising Agency : MirrorNation
Chief creative : Romel Joseph
Chief Creative Art : Sreekumar Lakshman
Account Director: Vidisha Dave
Digital Illustration : Muhammed Riyas
Illustration : Sarath
Graphic Designer: Dhanush
Brand Manager : Meryl Freeda
Corona sent actor Pedro Pascal to the beach in bilingual ads that emphasize the beer’s Latinx roots. Created by agency MullenLowe, the commercials continue the brand’s “La Vida Mas Fina” platform-Spanish for “the fine life”-which launched in 2020 with ads starring the famously chill Snoop Dogg. Now Pascal, the Emmy–and Golden Globe-nominated actor known for…
Corona sent actor Pedro Pascal to the beach in bilingual ads that emphasize the beer’s Latinx roots. Created by agency MullenLowe, the commercials continue the brand’s “La Vida Mas Fina” platform-Spanish for “the fine life”-which launched in 2020 with ads starring the famously chill Snoop Dogg. Now Pascal, the Emmy–and Golden Globe-nominated actor known for…
At this year’s TV upfronts, one of the leading players in streaming opened its event with a video set inside its app’s instantly recognizable user interface. One after another, familiar TV characters and talent appeared on screen to flex an impressive catalog of IP across comedies, dramas, theatrical film, news, reality and live sports. But…
The deal gives OpenAI’s chatbots access to new and archived material from The Wall Street Journal, The New York Post, MarketWatch and Barron’s, among others.
At this year’s TV upfronts, one of the leading players in streaming opened its event with a video set inside its app’s instantly recognizable user interface. One after another, familiar TV characters and talent appeared on screen to flex an impressive catalog of IP across comedies, dramas, theatrical film, news, reality and live sports. But…
At this year’s TV upfronts, one of the leading players in streaming opened its event with a video set inside its app’s instantly recognizable user interface. One after another, familiar TV characters and talent appeared on screen to flex an impressive catalog of IP across comedies, dramas, theatrical film, news, reality and live sports. But…
At this year’s TV upfronts, one of the leading players in streaming opened its event with a video set inside its app’s instantly recognizable user interface. One after another, familiar TV characters and talent appeared on screen to flex an impressive catalog of IP across comedies, dramas, theatrical film, news, reality and live sports. But…
At this year’s TV upfronts, one of the leading players in streaming opened its event with a video set inside its app’s instantly recognizable user interface. One after another, familiar TV characters and talent appeared on screen to flex an impressive catalog of IP across comedies, dramas, theatrical film, news, reality and live sports. But…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
