Apr
17
Rusty Foster Tracks Media Gossip From an Island in Maine
Posted in: UncategorizedRusty Foster could never live in New York. But his hit newsletter, Today in Tabs, is an enduring obsession of the city’s media class.
Apr
17
Hershey’s AI-Powered Ad Campaign Sold More Candy and Gave It Leverage With Retailers
Posted in: UncategorizedWhen The Hershey Company used AI to drive its media placements in a recent campaign, it not only sold more candy but also gave the confectionary brand an advantage in its negotiations with retailers. Hershey’s partnered with Chalice Custom Algorithms for a Halloween campaign, a make-or-break period for candy brands, that incorporated its sales data….
Apr
17
“DNA do Rock”: Billboard Brasil lança ferramenta para revelar influência de Sister Rosetta Tharpe na música
Posted in: Uncategorized
A Billboard Brasil lançou um aplicativo que explora as raízes musicais através de um “exame de DNA sonoro”. O app “DNA do Rock” permite aos usuários descobrir a influência oculta de Sister Rosetta Tharpe, considerada a verdadeira mãe do rock, em músicas contemporâneas. ? Homenagem a uma lenda: Ao destacar a contribuição de Sister Rosetta …
Leia “DNA do Rock”: Billboard Brasil lança ferramenta para revelar influência de Sister Rosetta Tharpe na música na íntegra no B9.
Apr
17
NPR Editor Who Accused Broadcaster of Liberal Bias Resigns
Posted in: UncategorizedUri Berliner, who has worked at NPR for 25 years, said in an essay last week that the nonprofit had allowed progressive bias to taint its coverage.
Apr
17
Heineken and Bodega Drop a Boring Phone to Help Gen Z Switch Off and Party
Posted in: UncategorizedAt Milan Design Week, where the world’s most innovative design is on display, one of the buzzworthy launches could be a throwback phone with basic features from the early 2000s. Heineken collaborated with streetwear retailer Bodega to create The Boring Phone, a device purposefully designed with reduced tech capabilities. Produced by Nokia manufacturer Human Mobile…
Apr
17
12 Hot AI Startups That Brands Are Working With
Posted in: UncategorizedWhile buzzy AI startups like OpenAI and Stable Diffusion have caught marketers’ attention, many lesser-known gen AI startups have secured investments and contracts with major brands such as L’Oreal, ESPN, Pepsi, and Garnier. AI funding in the U.S. grew by 14% year-over-year in 2023, (OpenAI released ChatGPT in Nov. 2022), raising $42.5 billion across 2,500…
Apr
17
In Bridgerton and Flonase Collaboration, Both Love and Allergies Are in Bloom
Posted in: UncategorizedSeason 3 of Shonda Rhimes’ hit Netflix series Bridgerton focuses on the relationship between Colin Bridgerton and Penelope Featherington, a pairing fans have dubbed “Polin.” Inspired by the similarity to the word pollen, Shondaland’s agency Creative Artists Agency reached out to GSK’s Flonase to produce a campaign tied to both allergy season and the show’s…
Apr
17
Invisible Collective & C+C Launch Tribal-led Campaign to Save Pacific Northwest Salmon
Posted in: Uncategorized
Apr
17
Invisible Collective & C+C Launch Tribal-led Campaign to Save Pacific Northwest Salmon
Posted in: Uncategorized
Apr
17
Invisible Collective & C+C Launch Tribal-led Campaign to Save Pacific Northwest Salmon
Posted in: Uncategorized
Apr
16
Smartmatic and OAN Settle Defamation Suit
Posted in: UncategorizedSmartmatic, an elections technology company, had accused the conservative broadcaster of amplifying baseless claims about election fraud.
Apr
16
Taco Bell’s Taylor Montgomery Reveals the Path From Social Media Manager to CMO
Posted in: UncategorizedThere’s no one path to the chief marketing officer seat, and Taco Bell’s top U.S. marketer Taylor Montgomery is living proof. Having cut his teeth working on strategy for brands including Clairol and Always at Procter & Gamble, Montgomery joined Taco Bell in 2016 as senior manager of brand and marketing innovation. Now, several jobs…
Apr
16
Taco Bell’s Taylor Montgomery Reveals the Path From Social Media Manager to CMO
Posted in: UncategorizedThere’s no one path to the chief marketing officer seat, and Taco Bell’s top U.S. marketer Taylor Montgomery is living proof. Having cut his teeth working on strategy for brands including Clairol and Always at Procter & Gamble, Montgomery joined Taco Bell in 2016 as senior manager of brand and marketing innovation. Now, several jobs…
Apr
16
Merman's KC Locke Drops Sonic Meekz Video
Posted in: Uncategorized
Apr
16
Smartmatic and OAN Settle Defamation Suit
Posted in: UncategorizedSmartmatic, an elections technology company, had accused the conservative broadcaster of amplifying baseless claims about election fraud.
Apr
16
Taco Bell’s Taylor Montgomery Reveals the Path From Social Media Manager to CMO
Posted in: UncategorizedThere’s no one path to the chief marketing officer seat, and Taco Bell’s top U.S. marketer Taylor Montgomery is living proof. Having cut his teeth working on strategy for brands including Clairol and Always at Procter & Gamble, Montgomery joined Taco Bell in 2016 as senior manager of brand and marketing innovation. Now, several jobs…
Apr
16
Adobe Premiere Pro promete revolucionar a edição de vídeo com Inteligência Artificial integrada
Posted in: Uncategorized
Adobe anunciou uma atualização para o Premiere Pro, introduzindo ferramentas de IA que prometem transformar a edição de vídeo. As novas funcionalidades, possíveis graças ao Adobe Firefly, permite aos usuários adicionar e remover objetos, estender cenas e criar fundos gerados automaticamente, elevando a precisão e as capacidades de edição. ? Capacidades de Generative AI: Com …
Leia Adobe Premiere Pro promete revolucionar a edição de vídeo com Inteligência Artificial integrada na íntegra no B9.
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