Ikea’s Sweet Ads Capture the Messy Realities of Pet Ownership

Cats and dogs have an unfortunate tendency to wreak havoc on furniture and other household items. An adorable Ikea campaign assures consumers that its products are so affordable, they don’t have to stress about replacing anything their pet destroys. The campaign, by agency Ingo Hamburg, shows various Ikea products in disrepair after animals have ruined…

Goth Glamour: Liquid Death and e.l.f. Cosmetics Collaborate on Ghoulish Makeup Kit

On a typical afternoon in a sunny suburb, all-American teenagers Piper and Addison fawn over their favorite goth rocker in Corpse Beat magazine, snack on vegan goat’s blood and paint their faces like hard-core metalheads. Of course they do. This is, after all, Liquid Death’s twisted version of a slice of life, with e.l.f. Cosmetics…

Politically-Charged Publisher Splinter Revives. Ad Monetizing Is Another Question

The political news publisher Splinter relaunched Tuesday morning, three months after it was acquired by Paste Magazine in a package deal, alongside the feminist publisher Jezebel, from G/O Media for an undisclosed sum. The publisher has been dormant since November 2019 and plans to produce the aggressively left-leaning political coverage that once made it an…

ID Spoofing Dents Campaign Performance

When sell-side tech partners identify users in cookieless environments in ways that are unclear to the buy-side, campaign performance suffers, data shows. Go figure. These practices, dubbed ID spoofing, have been under increased scrutiny since February and are the subject of conversations within the IAB Tech Lab. While it’s tricky to fully detect when ID…

Men licking their cell phone screen / Un bon goût de déjà-vu?

THE ORIGINAL?
Banxo (Caisse d’Épargne) – 2017
« When was the last time you downloaded
a really useful app? »

Watch the TV Commercial (YouTube)
Agency : Altmann+Partners (France)
LESS ORIGINAL
Globant software development – 2024
« Enough with the nonsense tech »
Source : Ad Age, Shots, Clube de Criaçao
Watch the TV Commercial (YouTube)
Agency : GUT Buenos Aires (Argentina)

Will Country Welcome Beyoncé? That’s the Wrong Question.

“Cowboy Carter” is an extension of the pop superstar’s exploration of how Black creativity fuels all corners of popular music. She’s embracing the music, not the industry.

CBS Signs 5-Year Deal for Golden Globes

The agreement gives a much-needed shot in the arm for a program that was on life support not long ago.

NBC News Faces Rebellion Over Hiring of Ronna McDaniel, Ex-RNC Chair

In extraordinary on-air remarks, Mika Brzezinski, Joe Scarborough and Nicolle Wallace questioned their own network’s decision to hire Ronna McDaniel as a political analyst.

NBC News Faces Rebellion Over Hiring of Ronna McDaniel, Ex-RNC Chair

In extraordinary on-air remarks, Mika Brzezinski, Joe Scarborough and Nicolle Wallace questioned their own network’s decision to hire Ronna McDaniel as a political analyst.

NBC News Faces Rebellion Over Hiring of Ronna McDaniel, Ex-RNC Chair

In extraordinary on-air remarks, Mika Brzezinski, Joe Scarborough and Nicolle Wallace questioned their own network’s decision to hire Ronna McDaniel as a political analyst.

NBC News Faces Rebellion Over Hiring of Ronna McDaniel, Ex-RNC Chair

In extraordinary on-air remarks, Mika Brzezinski, Joe Scarborough and Nicolle Wallace questioned their own network’s decision to hire Ronna McDaniel as a political analyst.

Ascot Racecourse brings back 'The Ascot You' campaign for summer, with fashion forward photography

Ascot Racecourse has unveiled

“Little Boxes”: Mercado Livre comemora 25 anos com campanha em toda América Latina

mercado-livre-caixa-25-anos

Para comemorar seus 25 anos, o Mercado Livre lança a campanha “Little Boxes” em vários países da América Latina, incluindo México, Brasil, Argentina, Chile, Colômbia, Peru e Uruguai. Com criação da GUT Mexico City, a comunicação destaca não apenas a trajetória da marca, mas também o impacto significativo que tem na vida dos consumidores. Com …

Leia “Little Boxes”: Mercado Livre comemora 25 anos com campanha em toda América Latina na íntegra no B9.

The Considered ramps up management structure with string of Creative VP hires

Pioneering healthcare marketin

NBC News Faces Rebellion Over Hiring of Ronna McDaniel, Ex-RNC Chair

In extraordinary on-air remarks, Mika Brzezinski, Joe Scarborough and Chuck Todd questioned their own network’s decision to hire Ronna McDaniel as a political analyst.

Following Ratings Boost, CBS and Golden Globes Announce 5-Year Deal

CBS is staying golden. Top line Following the Golden Globes’ surprise ratings boost in January, CBS and The Golden Globe Awards have announced a new five-year deal. The new agreement will keep the show broadcasting on CBS and utilizing streaming service Paramount+, with the deal kicking in for 2025. Between the lines CBS took on…

Dreamboat Sets Sail: The Creative Production Company Launches with a Focus on Delighting Audiences Through Collaboration and Community?

Peter B.

CBS Signs 5-Year Deal for Golden Globes

The agreement gives a much-needed shot in the arm for a program that was on life support not long ago.

How Brands Are Activating at the 2024 Paris Olympic and Paralympic Games

The 2024 Paris Olympic and Paralympic Games will take over the City of Light in July and August, with backing by some of the world’s biggest brands including Alibaba, Coca-Cola, Deloitte, AB InBev, Samsung, Visa, P&G, Panasonic, Airbnb and Omega. We’re tracking how these brands and more are activating in the build-up to, and during,…

CBS Signs 5-Year Deal for Golden Globes

The agreement gives a much-needed shot in the arm for a program that was on life support not long ago.