Stunt Versus Story: Super Bowl 2024

Over the past few Super Bowl games, there have been some brand stunts that have cut through the other 50 Big Game ads and have made the industry insanely jealous (damn you, floating QR code). However, traditional storytelling continues to make a powerful impact as well. So, as this year’s Super Bowl creative starts to…

Mastercard’s Kaitlynn Hong Learned Work-Life Balance at Home

Growing up in Oakland, Calif., Kaitlynn Hong watched her mother balance her career as an accountant with her passion for painting. So when she arrived in New York to intern at Mastercard in 2019, she already had a template for working a day job while maintaining her side hustle as a makeup artist. “I’m deeply…

Hyper-Luxury Submersible Superyachts – The Migaloo M5 Superyacht is Projected to Cost $2-Billion

(TrendHunter.com) The Migaloo M5 superyacht has been conceptualized as the world’s most opulent vessel that’s intended to blast past the competition when it comes to oceanic exploration and luxury. The…

Mini PC Platform Updates – ACEMAGIC Rolled Out a Suite of Updates for its Range of Mini PCs

(TrendHunter.com) ACEMAGIC, a leading manufacturer of powerful mini PCs, has recently announced an exclusive system update for its mini PC owners. This update is a proactive measure to address a rare issue that…

Top 25 Robots Trends in February – From Robot-Enabled Locker Deliveries to AI-Powered Wheeled Robots (TOPLIST)

(TrendHunter.com) The integration of robots into various industries is proving to be a transformative force, redefining the way businesses operate. From advancements in robotic automation to the integration of…

Top 30 Toys Trends in February – From Psychology Skill Board Games to Cuddly Plush Collectibles (TOPLIST)

(TrendHunter.com) As we enter 2024, there is significant attention being cast on toy products that redefine the standards of play and entertainment for kids and adults alike. This list delves into the trends that…

Top 30 Toys Trends in February – From Psychology Skill Board Games to Cuddly Plush Collectibles (TOPLIST)

(TrendHunter.com) As we enter 2024, there is significant attention being cast on toy products that redefine the standards of play and entertainment for kids and adults alike. This list delves into the trends that…

Minimalist EDC Dagger Designs – The Copper Sheath Dagger from the Koss Workshop is Ultra-Chic

(TrendHunter.com) The Copper Sheath Dagger by Koss Workshop is an ultra-minimalist take on the humble knife that’s crafted with style and functionality in mind. The dagger is constructed with an angular form…

Minimalist EDC Dagger Designs – The Copper Sheath Dagger from the Koss Workshop is Ultra-Chic

(TrendHunter.com) The Copper Sheath Dagger by Koss Workshop is an ultra-minimalist take on the humble knife that’s crafted with style and functionality in mind. The dagger is constructed with an angular form…

David Droga Rediscovers His 25-Year-Old Formula for a Good Ad

“How can you judge if an ad is good?” was the question David Droga was once asked by a global client. Now, 25 years later, his deliberately convoluted response has resurfaced at a potentially important moment for the advertising industry to consider. A video of a younger Droga reemerged this month, courtesy of online learning…

Minimalist EDC Dagger Designs – The Copper Sheath Dagger from the Koss Workshop is Ultra-Chic

(TrendHunter.com) The Copper Sheath Dagger by Koss Workshop is an ultra-minimalist take on the humble knife that’s crafted with style and functionality in mind. The dagger is constructed with an angular form…

Minimalist EDC Dagger Designs – The Copper Sheath Dagger from the Koss Workshop is Ultra-Chic

(TrendHunter.com) The Copper Sheath Dagger by Koss Workshop is an ultra-minimalist take on the humble knife that’s crafted with style and functionality in mind. The dagger is constructed with an angular form…

Minimalist EDC Dagger Designs – The Copper Sheath Dagger from the Koss Workshop is Ultra-Chic

(TrendHunter.com) The Copper Sheath Dagger by Koss Workshop is an ultra-minimalist take on the humble knife that’s crafted with style and functionality in mind. The dagger is constructed with an angular form…

Agency Creatives Share Insights From Their Favorite Super Bowl Spots

When you think of the best Super Bowl ads over the years, what do you think of? Is it Budweiser’s culture-defining “Whassup”? Apple’s iconic “1984”? Or is it something less obvious, like Monster.com’s 2009 “Double Take” or Reddit’s 5-second micro-ad from 2021? Here at ADWEEK, we wanted to know what agency professionals viewed as their…

Agency Creatives Share Insights From Their Favorite Super Bowl Spots

When you think of the best Super Bowl ads over the years, what do you think of? Is it Budweiser’s culture-defining “Whassup”? Apple’s iconic “1984”? Or is it something less obvious, like Monster.com’s 2009 “Double Take” or Reddit’s 5-second micro-ad from 2021? Here at ADWEEK, we wanted to know what agency professionals viewed as their…

Super Bowl 2024: Hellmann’s escala Kate McKinnon e “Mayo Cat” em campanha contra o desperdício de alimentos

hellmans-superbowl-2024

Com um foco contínuo no combate ao desperdício de alimentos, a Hellman’s escalou a atriz Kate McKinnon, “Mayo Cat” e a presença anual de Pete Davidson para estrelar seu comercial do Super Bowl 2024. A criação é da VML assina com “Make Taste, Not Waste”.

Leia Super Bowl 2024: Hellmann’s escala Kate McKinnon e “Mayo Cat” em campanha contra o desperdício de alimentos na íntegra no B9.

Using A.I., Hollywood Agency and Tech Start-Up Aim to Protect Artists

WME said the partnership would help its clients get fake images of themselves removed or receive compensation for use of their likenesses.

Top 30 Toys Trends in February – From Psychology Skill Board Games to Cuddly Plush Collectibles (TOPLIST)

(TrendHunter.com) As we enter 2024, there is significant attention being cast on toy products that redefine the standards of play and entertainment for kids and adults alike. This list delves into the trends that…

W+K Vet Jason Bagley Enlists Top Industry Leaders for Advertising Coaching School

Veteran creative Jason Bagley stepped away from Wieden+Kennedy nearly four years ago with a plan to teach others and help them excel in the agency world. Now, Bagley has enlisted some of the industry’s top creatives for his project, the Audacious School of Astonishing Pursuits (ASAP). As it launches its latest sessions, Bagley is joined…

Top 30 Toys Trends in February – From Psychology Skill Board Games to Cuddly Plush Collectibles (TOPLIST)

(TrendHunter.com) As we enter 2024, there is significant attention being cast on toy products that redefine the standards of play and entertainment for kids and adults alike. This list delves into the trends that…