When agency Jack Morton Worldwide created a real-life version of the home in mobile puzzle game Merge Mansion, the client was eager to carry these ideas into its digital space. According to agency global co-president Craig Millon, using a physical activation to develop a flagship product speaks to the potential for experiential to become more…
Freed of pandemic-era restrictions, experiential was back in full swing in 2022 and 2023. Brands and agencies were empowered to take even bigger risks, beckoning a renaissance for the industry. Our fifth annual Experiential Awards reflect a bold and purposeful era for a form of marketing that’s coming into its own. This year’s roster of…
Dove has not been a Super Bowl advertiser for 14 years. But now-thanks to an assist from Nike-the brand is returning to the Big Game to promote body confidence in girls to keep them playing the sports they love. The 30-second Dove Super Bowl commercial will premiere during the first quarter on February 11. After…
Deciding on the right souvenir to take home from a trip or what to eat for lunch may sometimes seem like a tough choice, but a provocative campaign from MSI Reproductive Choices and agency Uncommon Creative Studio contrasts those options with the lack of choices many women have when it comes to their own bodies….
Um novo relatório lançado pela Diageo revela cinco tendências-chave para 2024. O “Distilled: A Diageo Foresight Report” visa identificar e analisar as tendências de consumo mais relevantes para marcas de diferentes setores e regiões. Segunda a empresa, o estudo é fundamentado no Diageo Foresight System, uma ferramenta proprietária que monitora e rastreia conversas online em …
Leia Neo-hedonismo e mais: as 5 tendências de consumo para 2024, segundo a Diageo na íntegra no B9.
Taking defensive precautions against fraud is more necessary than ever. According to the FTC, online scams increased by more than 30% between 2021 and 2022, with 2.4 million consumers reporting some form of fraud last year. Facing this rise in online threats, digital payments service Zelle and Vox Media have teamed up for a public…
Taking defensive precautions against fraud is more necessary than ever. According to the FTC, online scams increased by more than 30% between 2021 and 2022, with 2.4 million consumers reporting some form of fraud last year. Facing this rise in online threats, digital payments service Zelle and Vox Media have teamed up for a public…
(TrendHunter.com) These 2023 eco architecture trends range from solar art installations to self-sustaining homes.
A standout includes Berlin-based artist and architect Riccardo Mariano’s Arco del Tiempo (Arch…
(TrendHunter.com) These 2023 eco architecture trends range from solar art installations to self-sustaining homes.
A standout includes Berlin-based artist and architect Riccardo Mariano’s Arco del Tiempo (Arch…
Adweek’s first-ever Adweek X summit brought together industry leaders from across the country to Los Angeles for a jam-packed event all about the importance of breaking down silos and working with their teams. The summit also included the official reveal of Meta x Adweek’s Creatorverse Exchange, as well as a fireside chat featuring CJ Johnson…
With French media company Vivendi’s announcement that it’s exploring a sale of Havas–as well as sister company Canal+ Group and stakes in publisher Lagardere and Telecom Italia–could unlock more value for the agency, making it attractive to potential buyers, sources tell Adweek. The potential sale follows the partial sale of record label Universal Music Group…
(TrendHunter.com) These 2023 eco transportation trends range from high speed e-boats to eco electric camping trailers.
Performance Marine Yachting’s ‘e801’ electric boat is a notable example with…
(TrendHunter.com) These 2023 education trends range from AI-based reading tools to senior teaching initiatives. The educational landscape is rapidly transforming, propelled by the growing integration of artificial…
(TrendHunter.com) These 2023 DIY trends range from illustrated kombucha guides to entry level 3D printers.
Those who love to entertain or cook at home will love FarmSteady’s illustrated kombucha guide that is…
Food delivery saw unprecedented profits during Covid-19 lockdowns, and the numbers have yet to drop for this $222 billion industry. While the playing field continues to change, chains and small business owners alike are working to meet the growing need. For some brands, that means reminding consumers that delivery options exist. Most fast-food restaurants make…
Any place Guy Fieri takes his brand is Flavortown, but even big partners like Pepsi realize that Las Vegas holds that title more often than most. Before he became a culinary celebrity, Fieri was a student at the University of Nevada, Las Vegas, pursuing a degree in hotel management. Although he never ended up running…
(TrendHunter.com) These top 2023 mobile trends embrace folding technology like we’ve never seen before as the smartphone undergoes a continued evolution that prioritizes flexibility, both figuratively and…
(TrendHunter.com) These 2023 toys trends identify the ways in which the industry shifted in the past year to embrace legacy brands like Barbie, but also new ones that prioritize alternative kinds of play for children…
During the fourth quarter of this year, advertisers had to act more flexibly, as the uncertain macroeconomic environment made reaching revenue goals more challenging, according to post-mortem conversations with several ad buyers. Reflecting this cautious landscape, ad prices were down this year on Meta and Google, after already dipping in 2022. CPMs (cost per thousand…
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