Cinco tendências de design para 2024, segundo relatório do Canva

Canva Digital Trends Thumbnail

O Canva divulgou as cinco principais tendências de design para 2024, destacando pixelização, formas fluidas, surrealismo, entre outras, com base nas pesquisas de sua vasta base global de usuários e análises internas. Dados da plataforma mostram aumentos significativos nas buscas por elementos como “recorte”, “arte surreal” e “colagem animada”. Porque isso importa: As tendências identificadas …

Leia Cinco tendências de design para 2024, segundo relatório do Canva na íntegra no B9.

Why Is Shari Redstone, Ruler of a Vast Media Kingdom, Weighing a Sale?

She fought to keep control of her family’s media empire. Now she’s considering an exit as financial pressures mount.

Marketing Vanguard Podcast: C-Suite Collaboration—The Vital Alliance With the Marketing Leader

Building and maintaining strong partnerships with the CEO and the rest of the C-Suite is beyond crucial for marketing leaders. In this week’s episode, hear from Kickstarter’s new marketing lead Courtney Brown Warren as she shares what is becoming more critical for CMOs today, especially when working under a CEO with a marketing background. Stream…

Meta’s Ad-Free Tier Will Reveal How Hungry Users Really Are for Data Privacy

Meta’s decision to launch an ad-free tier for Instagram and Facebook users in much of Europe has been positioned as a move to comply with regulations like the Digital Services Act. However, with Facebook and Instagram users in the EU being charged up to 12.99 euros ($14) a month for the ad-free experience (which also…

Top 75 Romance Trends in 2023 – From Meme-Based Dating Sites to AI Chatbot Companions (TOPLIST)

(TrendHunter.com) The top 2023 romance trends offer a look into the unique ways people are connecting offline, online and in the metaverse, as well as how healthy relationships are being maintained beyond the initial…

5 Questions Everyone Has About a Paramount-WBD Merger

And so it begins… Following Paramount’s recent announcement that it’s rebranding its Showtime linear channel, Adweek heard from ad industry experts that more consolidation is on the way. But no one was expecting an Axios report late Wednesday that Warner Bros. Discovery CEO David Zaslav and Paramount Global CEO Bob Bakish had met to discuss…

Studio-Quality Connected Speakers – The Edifier MS50A Classic WiFi Speaker Doesn't Have a Microphone

(TrendHunter.com) The Edifier MS50A Classic WiFi Speaker is a cutting-edge piece of audio equipment for the home that’s perfect for offering access to high-end capabilities in a decidedly stylish way. The…

Media Agencies Increasingly Include Return on Carbon Along With ROI in Plans

In order to encourage clients to make more sustainable advertising decisions, agencies like Wavemaker, Havas Media Network U.K. and Omnicom Media Group are increasingly measuring the carbon impact of media plans alongside return on investment. This lets agencies find overlaps between sustainability and effectiveness without eliminating the nuance that exists between industries and media channels….

10 Gifts for Sisters – From Premium Italian Holiday Kits to 80s-Inspired Ceramic Lighting (TOPLIST)

(TrendHunter.com) The gifts for sisters round-up includes an array of products, some nostalgic and mostly grown-up.

Candles, for one, can make great gifts for your sibling. This year, Lush launched candle versions…

Peacock to Broadcast First Commercial-Free NFL Fourth Quarter

Fans tuning into Saturday’s NFL match-up between the Buffalo Bills and Los Angeles Chargers are going to see significantly fewer commercials. NBCUniversal and the league have partnered for the NFL’s first commercial-free fourth quarter, a 40% reduction in standard NFL ad load. Streaming exclusively on Peacock with coverage beginning at 8 p.m., Hyundai, Capital One…

Breast milk, estrogens and mummy’s boys

The Italian word “mammone” has negative connotations. A mammone is a mummy’s boy, an adult who relies on his mollycoddling mother for everything. He might even still be in his 30s or 40s and living with his parents. By choice, but more often than not because low wages do not allow him to live independently.


Leigh Ledare, Mom with Hand on Bed, 2006

Even though languages reflect the culture that developed them, the strong bond that unites a mother to her son is not a uniquely Italian phenomenon. MOTHERBOY, a group show currently open at Giò Marconi in Milan, transcends both Italian and Freudian clichés to investigate the relationship between mother and son across cultures and continents. Some of the works exhibited use irony, others are more provocative. Some works explore queer theory, others delve into themes of co-dependency, desire, hierarchies, possessiveness, vulnerability or feminism.

Patrizio di Massimo‘s King Charles, a crown on his head, is in tears. Jonathan Lyndon Chase recreated the kitchen where he used to spend hours chatting with his mother and the epitome of mummy’s boy, Leigh Ledare, portrays his mum in all her erotic glory. The exhibition is both unsettling and tender.

My review of the show will focus on the works of Jenna Sutela and Jes Fan because they both break up and broaden the intimate connection between a mother and her son by looking at the role that molecules and microorganisms play in turning us into not just individuals but interconnected and interdependent beings.


Jes Fan, Mother is a Woman (film still), 2018


Jes Fan, Mother is a Woman (film still), 2018


Jes Fan, Mother is a Woman (film still), 2018


Jes Fan, Mother is a Woman (film still), 2018

Jes Fan, Mother is a Woman, 2018


Installation view of the MOTHERBOY exhibition at Gió Marconi, Milan. Photo: Fabio Mantegna

Jes Fan’s video Mother is a Woman shows the fabrication of a beauty cream in a cryogenics lab. The star active ingredient of the cosmetic is estrogen sourced from Fan’s mother’s urine.

The artist flew to Hong Kong and convinced their mother to donate her urine for the project. To avoid any suspicion, they decanted the urine into small containers that wouldn’t exceed the maximum liquid quantities.

Mother Is A Woman asks viewers to consider what unexpected bonds of kinship might emerge if they spread the cream onto their skin. How would the contact with the mother’s hormones affect them? Both in terms of personal connection between people who have never met and in terms of gender biotechnological production. Can social attachments be bioengineered? If your body absorbs a woman’s estrogen, are you feminised by her?

The work engages with cultural taboos but it also points out the omnipresence of xenohormones in our life. Either of natural or synthetic origins, these compounds are able to activate the same endocrine receptors as their natural counterparts. Xenoestrogens in particular, are believed to disrupt the endocrine systems of mammals by mimicking the effects of oestrogens, potentially influencing gender and behaviour.


Jenna Sutela, HMO nutrix, 2022. Installation detail, Schering Stiftung. Photo: Jens Ziehe


Jenna Sutela, HMO nutrix (detail), 2022


Installation view of the MOTHERBOY exhibition at Gió Marconi, Milan. Photo: Fabio Mantegna


Installation view of the MOTHERBOY exhibition at Gió Marconi, Milan. Photo: Fabio Mantegna

HMO nutrix, by Jenna Sutela, is a two-meter-tall column powered by breast pumps and filled with synthetic breast milk that mimics human milk production. Its title refers to the exchange of bodily fluids between humans and microorganisms called human milk oligosaccharides (HMOs.) Essential compounds of breast milk, these bioactive carbohydrates nourish neonatal gut bacteria, promote the development of the nervous system and strengthen the intestinal immune system. Breast milk contains high amounts of HMOs whereas cow milk HMOs are at trace levels.

Such are the health benefits of HMOs that the food industry has been trying to reproduce the ingredients of breast milk in laboratories. Prebiotic HMO powders, capsules and other health-optimising supplements are available on the market, targeting adult customers who are eager to boost their gut health.

Sutela’s sculpture explores the scientific, political and poetic aspects of human breast milk. It also reminds us that we are part of a complex system of codependency and mutual influences where invisible and often overlooked microorganisms ensure our survival.

MOTHERBOY, curated by Stella Bottai and Gray Wielebinski, remains open until 17.02.2024 at the gallery Gió Marconi in Milan.

Previously: Open source estrogens and other hormonal tales, Leigh Ledare, an erotic family album, etc.

Source

DTC and Digitally Native Brands Find Bright Spots in Linear TV

Digitally native brands–diversifying away from performance platforms like Meta and Google–are finding success in a decisively analog, famously brand-building medium: linear television. Five-year-old direct-to-consumer diaper brand Coterie started investing in linear television in fall 2022, said Ankur Goyal, vice president of growth at the company. The channel boasts a cost per acquisition that is competitive…

Giant iconic shopping bags / Apple pris la main dans le sac?

THE ORIGINAL?
IKEA Oxford Street « shopping bag » – 09-2023
Click the image to enlarge
Source : Mother London, LLB Online

Agency : Mother London (United Kingdom)
LESS ORIGINAL
Apple Shopping Bag « wonder awaits » – 12-2023
Click the image to enlarge
Source : AdAge, LLB Online
Agency : TBWAMedia Arts Lab (USA)

2024 Priority List: A New Partnership for the CMO and CEO

At the close of each calendar year, we editors like to ask industry leaders what they learned that year and what they’ll take away into the next. One word has dominated our conversations reflecting on 2023: resilience. A fitting 2023 word, that. Marketing organizations and creative agencies have had to be especially resilient as they…

7 CMOs to Watch Out For in 2024

The merry-go-round of marketers continued as ever this year with well-known and long-established figures perhaps surprisingly moving on from their positions in a volatile economic market. With most brands expected to cut back or plan to maintain their marketing spend in the coming year, stability in that department would be a bonus. However, for various…

Anytime Fitness Campaign Supports the Most Basic of New Year’s Resolutions

People often make lofty health resolutions ahead of the New Year, but a new brand platform from Self Esteem Brands’ Anytime Fitness encourages just focusing on the basics that will make life a little better. The “Train for Your Life” campaign from agency Mischief @ No Fixed Address launched with two hero spots. One shows…

The Speed of Culture Podcast: What Do 2023 Holiday Shopping Trends Mean for 2024 Retail Spending?

The retail landscape has changed. Now, deals are spread throughout the year, and inflation-conscious shoppers are saving more than they’re spending. Will brands see the boost they need this holiday spending season? Or did Black Friday and Cyber Week turn out to be more of a whisper than a bang? In this special edition episode…

Here’s What You Can Expect From Disney+’s Ad Tier in 2024

Disney+ is looking to introduce even more consumers and brands to the wonderful world of advertising in 2024. It’s been a big first year for Disney+’s ad tier, with the streaming plan increasing user engagement 35% from March to September 2023 and 50% of new Disney+ sign-ups heading to the ads plan, according to Rita…

Warner Bros. Discovery in Talks to Merge With Paramount

The talks, which are said to be in the early stages, add Warner Bros. Discovery to the list of companies pursuing a possible deal with Paramount.

TechMagic Podcast: Murderbot Diaries and the Adobe-Figma Merger Failure

On this week’s episode of TechMagic, host Cathy Hackl and guest host Lee Kebler discuss Hackl’s finished manuscript for her fifth book written with a previous guest, Irena Cronin, called Spatial Computing: An AI-Driven Business Revolution. Kebler thinks spatial computing will be a tech pillar over the next few years, and the duo discuss what…