(TrendHunter.com) The NanoInk is a tiny titanium pen that features a quick-release mechanism and a permanent ink cartridge. The pen is designed to be durable, lightweight, and easy to carry. The pen can be attached…
(TrendHunter.com) Seiko presents a look at three new timepieces from the revived Marinemaster collection. The discontinued diver capsule breathes new life after its initial launch in 2000. It was made with a 44mm…
Domestic abuse is a truth. It’s everywhere. But hard to notice. Because victims try they best to keep it a secret. Through our ads we showcase that it is tough to spot it.
The design element plays with the negative and positive space to bring out the truth, by showing a punch to the face. Made tough to spot but easy to report.
Advertising Agency: Hakuhodo International India
NCD: Shobhit Mathur
ACD: Sanjay Mohanta
Illustrator: Sanjay Mohanta
Copywriter: Santyanand Gupta
(TrendHunter.com) Contemporary brand Threads has introduced a pair of shimmering tights that will undoubtedly contribute an eye-catching and sophisticated element to any outfit. The versatile tights go by the name…
A founder of the St. Mark’s Bookshop in the East Village, he prided himself on stocking titles that were not “too popular” and stayed in business for four decades.
Through a new brand platform and identity, music platform Deezer wants to offer its users a richer music experience and introduce them to emerging talents via a new social music feature. The brand is promoting these updates through an accompanying campaign called “Live the Music.” The social feature Shaker allows groups of friends to create…
Through a new brand platform and identity, music platform Deezer wants to offer its users a richer music experience and introduce them to emerging talents via a new social music feature. The brand is promoting these updates through an accompanying campaign called “Live the Music.” The social feature Shaker allows groups of friends to create…
As the CMO of Timex, Shari Fabiani has taken a contrarian approach to marketing the iconic brand, focusing on building engagement with core customers in this new episode of Marketing Vanguard. Mark Douglas on the Future of Advertising: Insights from MNTN’s President and CEO Fabiani’s career path, like many in her position, has been far…
As the CMO of Timex, Shari Fabiani has taken a contrarian approach to marketing the iconic brand, focusing on building engagement with core customers in this new episode of Marketing Vanguard. Mark Douglas on the Future of Advertising: Insights from MNTN’s President and CEO Fabiani’s career path, like many in her position, has been far…
As far as holiday traditions go, people have been giving weed to each other since long before the plant was legal across 40 U.S. states. As likely as not, though, those particular gift exchanges have happened outside the confines of Thanksgiving dinners or white elephant parties. But in 2023, isn’t it time for this clandestine…
A Chevrolet, nos EUA, está adotando uma abordagem familiar e emocional em seu mais recente comercial de Natal. A peça, que estreia na transmissão do jogo de futebol americano da NFL no Dia de Ação de Graças, apresenta uma mulher com Alzheimer em estágio inicial, revivendo memórias preciosas ao som de John Denver. A criação …
Leia Chevrolet traz emoção ao Natal com curta sobre mulher com Alzheimer na íntegra no B9.
Celebrando quase um ano do triunfo argentino na Copa do Mundo de 2022, a empresa de energia YPF lançou uma nova campanha estrelada por Lionel Messi. Intitulada “Tranquilo Campeón”, o jogador aparece em diversas formas lembrando a todos os argentinos que – apesar de qualquer problema – não devem se preocupar com nada, já que …
Leia Com Messi, YPF lembra a todo argentino que – “no pasa nada” – eles são campeões do mundo na íntegra no B9.
As our November holiday approaches, we find ourselves reflecting on the many things we’re thankful for. As a long-time veteran of the ad business, I’m thankful for the creative people in this industry, who breathe life into campaigns and brands on a daily basis, despite ever-changing client priorities and challenging economic environments. While many of…
As the self-described “all-time winningest coach” in street basketball, artist and entrepreneur Joe Cartagena (also known as Fat Joe) seems to be a natural fit as ClashTV’s streetball commissioner. Founded in 2021, ClashTV aims to bring the real-time thrill of high-energy sports to streaming. Cartagena discussed the platform’s plans to own and monetize this category…
Through a new brand platform and identity, music platform Deezer wants to offer its users a richer music experience and introduce them to emerging talents via a new social music feature. The brand is promoting these updates through an accompanying campaign called “Live the Music.” The social feature Shaker allows groups of friends to create…
To support its “Grand Encounter” campaign that began in early 2023, alcohol brand Grand Marnier kicked off a series of real-world experiential events featuring music, tastings and an AR activation. After debuting in New York Nov. 15-17, the “Grand Encounter by Grand Marnier” experience will travel to Houston for events from Nov. 29-Dec. 1. The…
It’s a classic festive story: Rather than hating his boss, A Christmas Carol’s Bob Cratchit pities his lonely and miserable employer Ebenezer Scrooge and hopes that he’ll find joy in the holiday season. Apple’s annual holiday film, Fuzzy Feelings, channels the same sentiment, following a woman who comes to see her grumpy boss in a…
Ahead of Thanksgiving, NBCUniversal and Google partnered with the Radio City Rockettes for three 30-second custom spots for the Macy’s Thanksgiving Day Parade in New York. The NBCU Creative Partnerships team collaborated with Google’s creative team for the campaign, which highlights Google Pixel 8’s AI-powered camera features. The creative will show how the Rockettes get…
Broadcast Music Inc., one of the major performing rights organizations in the United States, collected $1.57 billion and distributed $1.47 billion for its 2022 fiscal year.
Broadcast Music Inc., one of the major performing rights organizations in the United States, collected $1.57 billion and distributed $1.47 billion for its 2022 fiscal year.
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