It’s a consequential time to be a brand. Every day, social, political and economic issues are creating flashpoints in culture that provoke opposing opinions and concerns. And businesses are feeling the effects: 64% of people would either buy from a brand or boycott it, solely because of its position on a social issue. Most brands…
It’s a consequential time to be a brand. Every day, social, political and economic issues are creating flashpoints in culture that provoke opposing opinions and concerns. And businesses are feeling the effects: 64% of people would either buy from a brand or boycott it, solely because of its position on a social issue. Most brands…
(TrendHunter.com) The wellness movement has grown substantially as consumers begin to take more interest in their overall health. Whether you’re looking to celebrate someone’s wellness journey, show…
Angel Reese was already a star, but when LSU won its first NCAA women’s basketball championship in school history in April, No. 10 knew things would never be the same. “My price just went up. Today’s price ain’t tomorrow’s price,” Reese told reporters that night–with a gold crown in front of her–post-game in Dallas before…
His book is a thrilling account of the conspiracy to steal the 2020 election, the attack on the Capitol, Tucker Carlson’s defenestration and more.
In today’s rapidly evolving tech landscape, brands and marketers are finding new ways to approach the intersection of generative AI and creativity. To harness the power of technology to reach new audiences, smart brands must push the boundaries of innovation by understanding how technology must meet human ingenuity. Brands like The RealReal are using innovative…
(TrendHunter.com) Sneakerheads are often the most challenging people to shop for, as there are a wide variety of styles and designs that exist on the market. This list of gift ideas for sneakerheads highlights the…
The appeal of data collaboration has always been its potential to bring simplicity to the traditionally fraught process of compiling a comprehensive picture of customer behavior and preferences from various sources. This, in turn, was supposed to make it easier for media buyers and sellers to derive meaningful insights and drive informed decision-making for specific…
As we close out 2023, it’s hard not to look back at the unprecedented year that women’s sports–and the women in sports–have had. From Sam Rapoport’s relentless focus on DEI in the NFL to the evolution of the NWSL’s marketing and commercial models under Julie Haddon, we couldn’t be prouder to honor Adweek’s inaugural Champions…
Jason Donner, a 12-year employee, said he had lost his job after raising concerns about false statements surrounding the Jan. 6 attacks.
When Google deprecates third-party cookies from Chrome–as it says it will–in the second half of 2024, performance marketers will lose yet another signal to track potential customers, after Apple and others have retired cookies in recent years. While performance marketers–including big brands looking to drive sales and direct-to-consumer (D2C) brands spending more on lower-funnel efforts…
When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI’s generative artificial intelligence tool GPT-3 in Spanish earlier this year, it wasn’t long before he came across a language gap. Sotelo entered two prompts: “How does a guey [a Mexican-Spanish slang term for a man] look in Miami?”…
Driven by the uncertainty surrounding generative AI, news publishers have begun the complex process of drafting licensing agreements that would, in exchange for payment, grant AI firms access to their content. Publishers are faced with the impossible–albeit familiar–dilemma of needing to determine what is best for them now based on what might happen in the…
As we hurtle headfirst into the next tech frontier, it’s becoming increasingly clear that we need thoughtful, smart approaches to fully realize the power of generative artificial intelligence, rather than the breathless excitement of this year’s earlier months. With that in mind, we’re pleased to bring you the winners of Adweek’s inaugural AI Awards. Here,…
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