For the 2023 holiday season, Lego worked with M&C Saatchi Fabric to debut an augmented reality activation in its New York and London flagship stores that will allow shoppers in each location to toss virtual Lego snowballs at the other store. Part of Lego’s “Play Is a Superpower” campaign, The Lego Snow Throw will allow…
Editor’s note: In this article, Adweek deviated from its style of using Latinx due to the writer’s preference. Latine is a gender-neutral form of Latino. “Let’s hire a diverse candidate for this role.” “We should target underserved communities with this campaign.” “We need more minorities in this spot.” We’ve all been in rooms where these…
As artificial intelligence impacts the operations of digital media publishers, Reddit chief operating officer Jen Wong believes that the community platform might be one of the few companies insulated as a result of being focused on human interactivity and first-hand knowledge sharing. “We think we will become more important in the future no matter what,…
Heineken vai apostar alto na publicidade durante o Grand Prix de Fórmula 1 em Las Vegas, tornando-se a primeira cervejaria a anunciar na já icônica esfera que domina o horizonte da cidade. Como já se previa, a inovadora estrutura de US$ 2.3 bilhões é uma plataforma ideal de propaganda. Recentemente, a Coca-Cola também utilizou a …
Leia Heineken utiliza Sphere para campanha durante o GP de F1 em Las Vegas na íntegra no B9.
To raise brand awareness among pet parents, raw natural pet food company Stella & Chewy’s worked with media strategy agency Exverus Media and advertising experiences company PadSquad for a “Look of Raw Love” campaign that targeted pet parents with mobile AR ads. The campaign programmatically targeted pet parents across pet-related websites and forums, encouraging them…
Sport is about passion, improvement and victory. In this episode of The Speed of Culture, Michael Shaw, vice president of marketing of the Miami Dolphins, joins Suzy founder and CEO Matt Britton to give us a behind-the-scenes look at how sports teams compete not just in the game, but also in their marketing efforts to…
Digital disinformation and restrictions on photojournalists have complicated decision-making about the visual chronicle of the Israel-Hamas war.
If you’ve got an ear finely tuned to the whispers of a city, an insatiable curiosity that borders on nosy, and a knack for telling stories that make people stop and think, then you, my friend, are cut out for a reporting job in journalism. Let’s deep-dive into the nitty-gritty of this fast-paced profession.
I think journalism gets measured by the quality of information it presents, not the drama or the pyrotechnics associated with us.
Bob Woodward
Reporters are the field agents of journalism, always on the prowl for news and crafting stories that serve the public good. Whether you’re working for a newspaper, a TV station, or an online outlet, you’ll be the magician turning mundane press releases into headline news, weaving together in-depth features, and sometimes even exposing scandals. “Journalists educate the public about events and issues and how they affect their lives… They spend a lot of time in the field, conducting interviews and investigating stories,” from the Bureau of Labor Statistics.
The landscape is incredibly dynamic. Imagine one moment you’re tucked into a city council meeting, notebook in hand, and the next you’re out interviewing a community hero. It’s like a box of chocolates; each day serves something different.
The ideal reporter is adventurous, intensely curious, and armed with a healthy dose of skepticism—because, let’s face it, not everyone you meet will tell you the truth. Rock-solid research skills are given, and the savvy reporter knows how to tap into social media for leads and contacts. Adapting to different topics, tones, and sometimes even other mediums is a must. Oh, and let’s not forget, you have to write compellingly.
In this line of work, flexibility isn’t just an excellent quality; it’s a requirement. You’ll often find yourself tweaking your approach to align with different subject matters or editorial guidelines. And let’s talk resilience. Deadlines are unforgiving and stressful, sources can be fickle, and yes, criticism is part of the job. That’s journalism for you.
Well, not exactly. The essence of reporting—staying atop current events, digging deep, and relaying information—remains the same across the board. However, the subject matter can vary wildly. One reporter might specialize in politics, while another dives into lifestyle and entertainment. The roles can even be more specific when working for large news agencies covering specialized beats like cybersecurity or the electric vehicle industry.
Hierarchies vary based on where you’re employed. You might find yourself reporting to an Editor, a News Director, or even directly to an audience if you’re freelancing.
Feature writers, columnists, and even some content creators are doing work similar to reporting, just framed differently. Dabbling in these areas can add flair to your stories or offer a fresh challenge.
You might find that a journalism degree gives you a leg up, but it’s not strictly necessary. A solid portfolio showcasing your skill and passion for storytelling will get you through the door. Freelancing can offer a path to accumulating those crucial bylines.
So, are you ready to chase stories, dig deep, and make your mark in journalism? Your byline awaits.
Check out open reporting positions and other media jobs on Mediabistro’s job board.
On this episode of Brave Commerce, Mark Clouse, CEO at Campbell Soup Company, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about core strategies and challenges that have defined Campbell’s success over the years. As the conversation begins, Clouse delves into the strategic emphasis of Campbell’s transformation, rooted in the concept of focus. He…
So you’ve unpacked your bags, set up your desk, and brewed that first cup of newsroom coffee. Welcome to the bustling, chaotic, and downright enthralling world of journalism. You’re probably a mix of excitement, nervousness, and curiosity, like a cub reporter on the hunt for their first big scoop. So, let’s help you navigate the maze that is your first three months in a journalism career.
Your first month in a journalist role is all about orientation, but let’s not kid ourselves; this isn’t summer camp. Expect to get your first assignments quickly, sometimes within days or even hours. Use this time wisely:
Alright, you’ve dipped your toes; now let’s dive in. The second month is about upping the ante.
You’re no longer the ‘new kid’—well, at least not the newest. Month three is about refining your process and starting to specialize:
Congratulations! You’ve made it through the initiation of your first three months in journalism. From here on out, the stories are more significant, the deadlines tighter, and the coffee probably just as terrible. But hey, you’re in it for the bylines, not the brews, right? Welcome to the tribe.
Work-life balance is a goal we all strive to achieve. When your work seeps into your personal life, it can cause stress and burnout. But what if your career makes it impossible to make that separation?
When you’re a lifestyle writer, you often have the most success when you write about your own life and experiences. While this may challenge the ideal work-life balance, that’s not always a bad thing. Here are the benefits of having a connected work and personal life as a writer.
Work-life balance entails a proper divide between your professional life and your personal life. You have set hours when you’re in “work mode” and complete your tasks. You’re able to shut off your computer for the day without worrying about work until tomorrow.
Many people have careers that don’t let them have this luxury. You may need to be on-call for emergencies or bring work home with you if it’s time-sensitive. Being a freelance writer may not be the first job that comes to mind here, but many people who pursue it are surprised to learn how much work-life overlap it entails.
How do you take a break when work is so integral to your livelihood? As a lifestyle writer, you probably enjoy aspects of your work. You have plenty of freedom to write about things people care about and connect with your audience over shared experiences.
Lifestyle writing can take many forms. Some lifestyle writers might run personal blogs where they document their lives and share personal stories. Others may write for magazines where they cover trending topics in their area of interest. You may also write reviews, personal essays or opinion pieces.
Personal experience is key in making any of these types of pieces valuable–whether it be your findings after testing a product or your insight as someone who has gone through a relatable life event. While sharing your life and opinions can put you in a vulnerable position and blur the line between work and personal life, that’s what makes lifestyle writing so compelling.
When you’re a writer, your work follows you everywhere. Maybe it isn’t always looming over you, stressing you out with the threat of a deadline. Sometimes, it sits quietly in the corner, waiting for you to notice it. Your writer’s work-life balance may look like you acknowledging your writing when you’re ready and on your own time. Here are some of the benefits you can reap by keeping your two lives together.
Lifestyle writers have the opportunity to share their experiences with others who are going through the same situations. When people struggle with their health, their jobs or their family lives, they often feel alone and ashamed. Studies show that loneliness can have consequences for your physical health, so opening conversations about difficult situations can help people feel less alone.
This is why mom blogs are often so successful. They create a space for moms to share advice and acknowledge their shared challenges. Whether you write in detail about your personal life or use your experiences to share more general advice, you can help others get through tough times.
Writers, like other artists, have the amazing ability to look around and find inspiration. Whether you people-watch or analyze every interaction you have with others, you’ll find a story or lesson in something every day. Pay attention to the world around you. You never know when you might find something you can use to teach or entertain your readers.
Travel writers, for example, capitalize on a unique combination of work and personal life. Traveling for pleasure has many benefits, including relieving stress, boosting your creativity and cognitive functions, and exposing you to new experiences. While most people go on vacation to get away from work, travel writers can use any trip they take as new material while reaping the mental health benefits.
The average YouTube user spends almost 24 hours a month watching videos, often to learn something new. Every writer has to research something. As educated or experienced as you might be, you haven’t lived through every situation in the world. You’ll have to learn new things when you’re writing, things that can transfer into your personal life.
McDonald’s has seen recent success with reigniting love for its mascots and introducing Grimace, Hamburglar and friends to a new generation. Now the fast-food chain is building on that fan love by teaming up with Crocs on a shoe collection based on the iconic characters. McDonald’s first global shoe collaboration features four colorful pairs decorated…
Writers, like other artists, have the amazing ability to look around and find inspiration. Whether you people-watch or analyze every interaction you have with others, you’ll find a story or lesson in something every day. Pay attention to the world around you. You never know when you might find something you can use to teach or entertain your readers.
Travel writers, for example, capitalize on a unique combination of work and personal life. Traveling for pleasure has many benefits, including relieving stress, boosting your creativity and cognitive functions, and exposing you to new experiences. While most people go on vacation to get away from work, travel writers can use any trip they take as new material while reaping the mental health benefits.
Writers, like other artists, have the amazing ability to look around and find inspiration. Whether you people-watch or analyze every interaction you have with others, you’ll find a story or lesson in something every day. Pay attention to the world around you. You never know when you might find something you can use to teach or entertain your readers.
Travel writers, for example, capitalize on a unique combination of work and personal life. Traveling for pleasure has many benefits, including relieving stress, boosting your creativity and cognitive functions, and exposing you to new experiences. While most people go on vacation to get away from work, travel writers can use any trip they take as new material while reaping the mental health benefits.
Writers, like other artists, have the amazing ability to look around and find inspiration. Whether you people-watch or analyze every interaction you have with others, you’ll find a story or lesson in something every day. Pay attention to the world around you. You never know when you might find something you can use to teach or entertain your readers.
Travel writers, for example, capitalize on a unique combination of work and personal life. Traveling for pleasure has many benefits, including relieving stress, boosting your creativity and cognitive functions, and exposing you to new experiences. While most people go on vacation to get away from work, travel writers can use any trip they take as new material while reaping the mental health benefits.
Writers, like other artists, have the amazing ability to look around and find inspiration. Whether you people-watch or analyze every interaction you have with others, you’ll find a story or lesson in something every day. Pay attention to the world around you. You never know when you might find something you can use to teach or entertain your readers.
Travel writers, for example, capitalize on a unique combination of work and personal life. Traveling for pleasure has many benefits, including relieving stress, boosting your creativity and cognitive functions, and exposing you to new experiences. While most people go on vacation to get away from work, travel writers can use any trip they take as new material while reaping the mental health benefits.
ork-life balance is a goal we all strive to achieve. When your work seeps into your personal life, it can cause stress and burnout. But what if your career makes it impossible to make that separation?
When you’re a lifestyle writer, you often have the most success when you write about your own life and experiences. While this may challenge the ideal work-life balance, that’s not always a bad thing. Here are the benefits of having a connected work and personal life as a writer.
Work-life balance entails a proper divide between your professional life and your personal life. You have set hours when you’re in “work mode” and complete your tasks. You’re able to shut off your computer for the day without worrying about work until tomorrow.
Many people have careers that don’t let them have this luxury. You may need to be on-call for emergencies or bring work home with you if it’s time-sensitive. Being a freelance writer may not be the first job that comes to mind here, but many people who pursue it are surprised to learn how much work-life overlap it entails.
How do you take a break when work is so integral to your livelihood? As a lifestyle writer, you probably enjoy aspects of your work. You have plenty of freedom to write about things people care about and connect with your audience over shared experiences.
Lifestyle writing can take many forms. Some lifestyle writers might run personal blogs where they document their lives and share personal stories. Others may write for magazines where they cover trending topics in their area of interest. You may also write reviews, personal essays or opinion pieces.
Personal experience is key in making any of these types of pieces valuable–whether it be your findings after testing a product or your insight as someone who has gone through a relatable life event. While sharing your life and opinions can put you in a vulnerable position and blur the line between work and personal life, that’s what makes lifestyle writing so compelling.
When you’re a writer, your work follows you everywhere. Maybe it isn’t always looming over you, stressing you out with the threat of a deadline. Sometimes, it sits quietly in the corner, waiting for you to notice it. Your writer’s work-life balance may look like you acknowledging your writing when you’re ready and on your own time. Here are some of the benefits you can reap by keeping your two lives together.
Lifestyle writers have the opportunity to share their experiences with others who are going through the same situations. When people struggle with their health, their jobs or their family lives, they often feel alone and ashamed. Studies show that loneliness can have consequences for your physical health, so opening conversations about difficult situations can help people feel less alone.
This is why mom blogs are often so successful. They create a space for moms to share advice and acknowledge their shared challenges. Whether you write in detail about your personal life or use your experiences to share more general advice, you can help others get through tough times.
Writers, like other artists, have the amazing ability to look around and find inspiration. Whether you people-watch or analyze every interaction you have with others, you’ll find a story or lesson in something every day. Pay attention to the world around you. You never know when you might find something you can use to teach or entertain your readers.
Travel writers, for example, capitalize on a unique combination of work and personal life. Traveling for pleasure has many benefits, including relieving stress, boosting your creativity and cognitive functions, and exposing you to new experiences. While most people go on vacation to get away from work, travel writers can use any trip they take as new material while reaping the mental health benefits.
The average YouTube user spends almost 24 hours a month watching videos, often to learn something new. Every writer has to research something. As educated or experienced as you might be, you haven’t lived through every situation in the world. You’ll have to learn new things when you’re writing, things that can transfer into your personal life.
Instead of your life directly influencing your writing, this benefit reverses them. You can take messages away from your writing, such as a cleaning tip you learned through research, and apply it to your life. You might pick up a new active hobby because you wrote about the benefits, or quit a bad habit after learning about the risks. You never know how your work can affect your life until you let it.
You don’t have to remove yourself entirely from work when you’re a writer. While you don’t want to be in “work mode” all the time, you can still benefit from keeping your eyes and ears open for inspiration to use in your writing. Learn to let the ideas come to you and write them when you’re ready.
Author bio: Cora Gold is a freelance writer and editor of women’s lifestyle magazine, Revivalist. As a freelancer, Cora writes about wellness and balancing work with family. Connect with Cora on LinkedIn and Twitter.
ork-life balance is a goal we all strive to achieve. When your work seeps into your personal life, it can cause stress and burnout. But what if your career makes it impossible to make that separation?
When you’re a lifestyle writer, you often have the most success when you write about your own life and experiences. While this may challenge the ideal work-life balance, that’s not always a bad thing. Here are the benefits of having a connected work and personal life as a writer.
Work-life balance entails a proper divide between your professional life and your personal life. You have set hours when you’re in “work mode” and complete your tasks. You’re able to shut off your computer for the day without worrying about work until tomorrow.
Many people have careers that don’t let them have this luxury. You may need to be on-call for emergencies or bring work home with you if it’s time-sensitive. Being a freelance writer may not be the first job that comes to mind here, but many people who pursue it are surprised to learn how much work-life overlap it entails.
How do you take a break when work is so integral to your livelihood? As a lifestyle writer, you probably enjoy aspects of your work. You have plenty of freedom to write about things people care about and connect with your audience over shared experiences.
Lifestyle writing can take many forms. Some lifestyle writers might run personal blogs where they document their lives and share personal stories. Others may write for magazines where they cover trending topics in their area of interest. You may also write reviews, personal essays or opinion pieces.
Personal experience is key in making any of these types of pieces valuable–whether it be your findings after testing a product or your insight as someone who has gone through a relatable life event. While sharing your life and opinions can put you in a vulnerable position and blur the line between work and personal life, that’s what makes lifestyle writing so compelling.
When you’re a writer, your work follows you everywhere. Maybe it isn’t always looming over you, stressing you out with the threat of a deadline. Sometimes, it sits quietly in the corner, waiting for you to notice it. Your writer’s work-life balance may look like you acknowledging your writing when you’re ready and on your own time. Here are some of the benefits you can reap by keeping your two lives together.
Lifestyle writers have the opportunity to share their experiences with others who are going through the same situations. When people struggle with their health, their jobs or their family lives, they often feel alone and ashamed. Studies show that loneliness can have consequences for your physical health, so opening conversations about difficult situations can help people feel less alone.
This is why mom blogs are often so successful. They create a space for moms to share advice and acknowledge their shared challenges. Whether you write in detail about your personal life or use your experiences to share more general advice, you can help others get through tough times.
Writers, like other artists, have the amazing ability to look around and find inspiration. Whether you people-watch or analyze every interaction you have with others, you’ll find a story or lesson in something every day. Pay attention to the world around you. You never know when you might find something you can use to teach or entertain your readers.
Travel writers, for example, capitalize on a unique combination of work and personal life. Traveling for pleasure has many benefits, including relieving stress, boosting your creativity and cognitive functions, and exposing you to new experiences. While most people go on vacation to get away from work, travel writers can use any trip they take as new material while reaping the mental health benefits.
The average YouTube user spends almost 24 hours a month watching videos, often to learn something new. Every writer has to research something. As educated or experienced as you might be, you haven’t lived through every situation in the world. You’ll have to learn new things when you’re writing, things that can transfer into your personal life.
Instead of your life directly influencing your writing, this benefit reverses them. You can take messages away from your writing, such as a cleaning tip you learned through research, and apply it to your life. You might pick up a new active hobby because you wrote about the benefits, or quit a bad habit after learning about the risks. You never know how your work can affect your life until you let it.
You don’t have to remove yourself entirely from work when you’re a writer. While you don’t want to be in “work mode” all the time, you can still benefit from keeping your eyes and ears open for inspiration to use in your writing. Learn to let the ideas come to you and write them when you’re ready.
Author bio: Cora Gold is a freelance writer and editor of women’s lifestyle magazine, Revivalist. As a freelancer, Cora writes about wellness and balancing work with family. Connect with Cora on LinkedIn and Twitter.
Industry awards shows are known for being uplifting affairs, and Adcolor’s weekend gathering in Los Angeles did not skimp on its displays of positivity, pomp and passion. But along with saluting the cream of the crop in creative fields, the 17th annual event also spotlighted the harsh realities facing people of color and marginalized communities…
Six-year-old cryptocurrency exchange OKX has made significant changes to its marketing strategy over the last year, swapping programmatic ads for strategic brand awareness partnerships and focusing on changing consumer sentiment rather than tying marketing efforts to sales. “[In 2022] we showed up in the market in a very audacious way when everyone was scared,” said…
Minneapolis creative agency Colle McVoy has hired veteran creative Ciro Sarmiento as its new chief creative officer, taking over a position that hasn’t been filled since early in 2022. Sarmiento joins the agency, which was named Adweek’s U.S. Midsize Agency of the Year, today following creative leadership roles at several shops in New York, most…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
