Sep
22
Hollywood Writers’ Strike: A Full Day of Negotiations But No Deal
Posted in: UncategorizedAfter two straight days of talks, the studios and the writers still remained apart on several points.
Sep
22
Michael Wolff Draws a Crowd
Posted in: UncategorizedGuests at a Manhattan party for the chronicler of Trump and Murdoch included headline writers and headline makers.
Sep
22
B9 nos Canais do WhatsApp; participe
Posted in: Uncategorized
A Meta anunciou recentemente o lançamento dos Canais do WhatsApp e o B9 já está participando. Quer receber atualizações diretamente no seu celular? É bem simples se inscrever. Se você notar que o canal ainda está “indisponível”, não se preocupe. A Meta informou que a funcionalidade será habilitada para todos nas próximas semanas. Fique atento …
Leia B9 nos Canais do WhatsApp; participe na íntegra no B9.
Sep
22
Michael Wolff Draws a Crowd
Posted in: UncategorizedGuests at a Manhattan party for the chronicler of Trump and Murdoch included headline writers and headline makers.
Sep
22
Microsoft Unveils New Big Ad Format, AI Assistant Copilot
Posted in: UncategorizedMicrosoft gave insights into how its advertising business will evolve, including a new AI chatbot embedded into its Bing search engine, at an event in New York today. The software giant will offer a new ad format within its OpenAI-enhanced Bing chatbot: Compare & Decide Ads will let brands promote themselves as a user is…
Sep
22
Lachlan Murdoch’s On-Again, Off-Again Relationship With the Family Business
Posted in: UncategorizedHe solidified his rise to the top of his father’s media empire on Thursday.
Sep
22
Resetting the Client-Agency Relationship to Benefit Future Leaders
Posted in: UncategorizedIn an era of increasing reliance on data, automation and ultimately, AI, it is people that remain, and will remain, the driving force behind any successful business. That said, the media and advertising industry is facing a recruitment crisis of its own. Acute talent and retention issues are commonplace in parts of our industry, underpinned…
Sep
22
Resetting the Client-Agency Relationship to Benefit Future Leaders
Posted in: UncategorizedIn an era of increasing reliance on data, automation and ultimately, AI, it is people that remain, and will remain, the driving force behind any successful business. That said, the media and advertising industry is facing a recruitment crisis of its own. Acute talent and retention issues are commonplace in parts of our industry, underpinned…
Sep
22
The Marketing Journey of Chime CMO Vineet Mehra
Posted in: UncategorizedIn the world of modern business, adaptability and evolution are paramount for success. The same holds true for the field of marketing, where Vineet Mehra, chief marketing officer of banking app Chime, has blazed a career path that embodies the dynamic nature of leadership. On this episode of Marketing Vanguard, Menra shared insights into his…
Sep
21
Facebook renova sutilmente identidade visual priorizando maior acessibilidade
Posted in: Uncategorized
O Facebook acaba de dar um toque sutil, mas significativo, no seu icônico logo. Por Que Isso Importa Em um cenário tecnológico onde rebrandings estão se tornando comuns, as mudanças de design do Facebook têm como objetivo melhorar a acessibilidade e modernizar sua identidade visual. O Que Você Precisa Saber Uma Nova Paleta: O azul …
Leia Facebook renova sutilmente identidade visual priorizando maior acessibilidade na íntegra no B9.
Sep
21
The Real Impact of the Disney and Charter Deal: A ‘Canary in a Coal Mine’
Posted in: UncategorizedHours ahead of the first Monday Night Football game of the season last week, Disney and Charter ended a carriage dispute that restored ESPN to nearly 15 million cable television customers. Prior to the agreement, headlines proclaimed the deal between the two companies would change TV forever. That didn’t quite happen. Both sides made concessions,…
Sep
21
3 dangers of data fragmentation that can sabotage customer personalization
Posted in: UncategorizedA fragmented tech stack can kill sales during vital e-commerce opportunities, but by addressing three problem areas, marketers can personalize more effectively.
Sep
21
Jack Daniel’s e Marcelo D2 buscam desafiar rótulos em websérie
Posted in: Uncategorized
Jack Daniel’s se une ao músico Marcelo D2 para lançar uma websérie que pretende ir além do whiskey e do samba: é um manifesto contra rótulos sociais. A criação é da Mutato. Por Que Isso Importa A websérie, parte da campanha “Make your Own Labels”, representa um esforço conjunto para desafiar estigmas e encorajar a …
Leia Jack Daniel’s e Marcelo D2 buscam desafiar rótulos em websérie na íntegra no B9.
Sep
21
Lego’s Epic, Play-Along Superhero Ad Gives Marvel a Run for Its Money
Posted in: UncategorizedA team of fresh-faced superheroes assemble, united by a single mission. As they advance toward their end goal, they battle obstacles with some moral support from Groot, before thwarting a villain and coming face to face with their mysterious boss, Jane Lynch, in a dramatic final summit. No, this isn’t the new Marvel movie. It’s…
Sep
21
Why Dish Wireless hired Grey to go up against the telecom giants
Posted in: UncategorizedBoost Infinite’s new campaign from Grey aims to set its post-paid service apart from the category titans.
Sep
21
The Speed of Culture Podcast: Verizon’s Evolution From Landlines to 5G
Posted in: UncategorizedIn today’s fast-paced marketing landscape, personalizing your message for a unique audience is key. This means diving deep into understanding your consumers’ needs. But how do you juggle this when you’re overseeing 11 distinct brands? In today’s episode, Angie Klein, president of Verizon Value, joins Suzy founder and CEO Matt Britton on the latest episode…
Sep
21
Creator and influencer trends brand marketers need to know about right now
Posted in: UncategorizedThis week: MAC teams up with “Tube Girl,” TikTok introduces labels for AI-generated content
Sep
21
Pfizer e Warner Bros. unem forças em prol da vacinação infantil
Posted in: Uncategorized
A Pfizer lança uma campanha com personagens icônicos da Warner Bros. para impulsionar a vacinação infantil no Brasil. A criação da Ogilvy Brasil traz a assinatura “Deixar seu filho sem vacinação é viver no mundo da imaginação”. Por que isso importa Em um momento em que as taxas de vacinação infantil estão em queda, a …
Leia Pfizer e Warner Bros. unem forças em prol da vacinação infantil na íntegra no B9.
Sep
21
Collab entre RIMOWA e Tiffany & Co busca redefinir o luxo em viagens
Posted in: Uncategorized
RIMOWA se une à joalheria de luxo Tiffany & Co. para lançar uma coleção de malas exclusivas para aqueles que tiverem coragem de tanta ostentação nas viagens. Detalhes da Colab:
Leia Collab entre RIMOWA e Tiffany & Co busca redefinir o luxo em viagens na íntegra no B9.
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