Sep
08
Roblox expands loyalty opportunities with in-game subscriptions and avatar voice calls
Posted in: UncategorizedThe gaming platform appears fixed on offering Web3-like capabilities, just without the blockchain.
Sep
08
How Disney Advertising and Mercedes-Benz Take College Football Beyond Traditional Ads
Posted in: UncategorizedWhat college football fan could forget 11:59 p.m. on Dec. 31, 2022, when a last-second Georgia field goal knocked Ohio State out of the semi-final game at Mercedes-Benz Stadium? Not anyone who watched on ESPN, that’s for sure. But earlier in the Peach Bowl, TV viewers saw a unique Mercedes-Benz mixed reality integration, where the…
Sep
08
Nielsen lays off 9%, MRC wants to look at YouTube data and parents grow skeptical of brands’ data grab: Datacenter Weekly
Posted in: UncategorizedPlus, macroeconomic news in a nutshell.
Sep
08
Jimmy Fallon Apologizes to Staff After Article on Workplace Environment
Posted in: UncategorizedThe article, which appeared in Rolling Stone, described the set as a “toxic workplace.”
Sep
08
Rejected Cannabis TV Ad Calls Attention to Opioid Crisis With Big Pharma Parody
Posted in: UncategorizedAs a patient suffering from pain, you can potentially get a prescription for Vicodin, OxyContin, Percocet or another opioid during a doctor visit, with physicians in the U.S. writing 143 million such orders in 2020, according to the Centers for Disease Control and Prevention. But rarely, if ever, would cannabis be mentioned as an alternative…
Sep
08
Verizon awards Ogilvy consumer account long held by McCann
Posted in: UncategorizedMcCann has been on Verizon’s roster since 2015
Sep
08
NFL and Snapchat Use AR to Kick Off 2023 Football Season
Posted in: UncategorizedTo celebrate the kickoff of the 2023 football season, the NFL partnered with Snapchat on augmented reality experiences to stoke fans’ excitement. To start, the new NFL Kickoff Lens can be customized to a person’s favorite team. It places a truck, grill and other tailgating-related objects into the world in front of the user through…
Sep
08
Bud Light’s big football marketing bet—is it enough to save the brand?
Posted in: UncategorizedAs sales losses look increasingly permanent, the brand looks for a rebound behind expensive NFL and college football marketing.
Sep
08
NFL accuses DirecTV of confusing viewers about Sunday Ticket with ‘deceptive advertising’
Posted in: UncategorizedThe league claims the satellite TV provider’s ads are misleading consumers.
Sep
08
Guinness calls on fans not to jinx the Ireland team ahead of the Rugby World Cup
Posted in: UncategorizedSelf-deprecating campaign from AMV BBDO warns against overconfidence following the pain of 2019.
Sep
08
Guinness calls on fans not to jinx the Ireland team ahead of the Rugby World Cup
Posted in: UncategorizedSelf-deprecating campaign from AMV BBDO warns against overconfidence following the pain of 2019.
Sep
08
Amazon debuts boiler room campaign for ‘Thursday Night Football’ on Prime
Posted in: UncategorizedMarshawn Lynch and Prime’s announcers will “turn on” the action each week in spots from Erich and Kallman.
Sep
08
role reversal / Une idée pas perdue pour tout le monde?
Posted in: Uncategorized |
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| THE ORIGINAL? Pedigree « Get adopted » – 2015 Click the image to enlarge Source : Eurobest Awards SILVER Agency : BBDO Berlin (Germany) |
LESS ORIGINAL SPA animal protection society x Wamiz – 2023 Click the image to enlarge Source : CB News Agency : The Pill, Creapills (France) |
Sep
08
New York Bans Geofencing Near Health Care Facilities
Posted in: UncategorizedNew York is prohibiting advertisers from geofencing health care facilities, according to a new provision in the state budget passed in May. As a result, it’s becoming harder for advertisers, who want to use location or health care data, to maintain performance while still abiding by the law. Geofencing is a technology that lets companies…
Sep
08
Marketing winners and losers of the week
Posted in: UncategorizedJeni’s partners with Olivia Rodrigo and “Barbie” keeps paying off for Mattel—plus why it was a bad week for Disney/Spectrum and United Airlines.
Sep
08
Road to Brandweek: Inside the Harlem Globetrotters’ Return to Television
Posted in: UncategorizedThe Harlem Globetrotters hadn’t had a television series since the 1970s–that is, until Keith Dawkins came along. The iconic basketball exhibition team–founded in Chicago in 1926–has long relied on its live tours to engage a passionate fan base, with its legendary performances showcasing twists on traditional NBA rules. But to keep the century-old brand relevant,…
Sep
08
Agency news you need to know this week
Posted in: UncategorizedCatherine Patterson is remembered, Gale wins Enercare, Dave & Buster’s wants diners to “unlearn adulthood” and more.
Sep
08
Exclusive: Verizon, Subaru and Walmart Kick Off ACC Football on The CW
Posted in: UncategorizedRiverdale and college football are officially on the same network–and major brands are ready for it. Ahead of The CW’s kickoff for its first season of ACC college football this weekend, featuring the Cincinnati Bearcats taking on the Pitt Panthers, the network landed major sponsors such as Verizon, Subaru and Walmart. For its latest live…
Sep
08
Prioritizing DE&I initiatives—5 ways to maintain a commitment to diversity
Posted in: UncategorizedHow to create an inclusion-centered workplace that withstands DEI attacks.
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