Aug
08
New York Times Revenue Rises 6.3%
Posted in: UncategorizedThe company added 180,000 new digital subscribers in the latest quarter, and now has nearly 10 million subscribers in total.
Aug
08
Get Paid To Watch Ads on This Hate-Free Social App, Launching In the US
Posted in: UncategorizedMobile app WeAre8–which launches in the U.S. today, Adweek can exclusively share–aims to offer a social media alternative to hate speech and misinformation. Its ad model lets people opt in and get paid to watch ads. That money can then be withdrawn or directed to charitable causes such as Feeding America, Save The Children, and…
Aug
08
NewsNation aims to capitalize on Fox, MSNBC and CNN struggles with local marketing approach
Posted in: UncategorizedCable news network heads to Iowa State Fair as it looks to make up ground on the big three rivals.
Aug
08
Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile
Posted in: UncategorizedThe social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home.
Aug
08
Sustainable Rugged Travel Trailers – Airstream and REI Design the Co-op Special Edition Basecamp 20X
Posted in: Uncategorized
(TrendHunter.com) Airstream works in collaboration with REI to create the Co-op Special Edition Basecamp 20X, which is a 20-foot rugged travel trailer. It is defined by its plethora of eco-friendly features that are…
Aug
08
Sustainable Rugged Travel Trailers – Airstream and REI Design the Co-op Special Edition Basecamp 20X
Posted in: Uncategorized
(TrendHunter.com) Airstream works in collaboration with REI to create the Co-op Special Edition Basecamp 20X, which is a 20-foot rugged travel trailer. It is defined by its plethora of eco-friendly features that are…
Aug
08
Sustainable Rugged Travel Trailers – Airstream and REI Design the Co-op Special Edition Basecamp 20X
Posted in: Uncategorized
(TrendHunter.com) Airstream works in collaboration with REI to create the Co-op Special Edition Basecamp 20X, which is a 20-foot rugged travel trailer. It is defined by its plethora of eco-friendly features that are…
Aug
08
Sustainable Rugged Travel Trailers – Airstream and REI Design the Co-op Special Edition Basecamp 20X
Posted in: Uncategorized (TrendHunter.com) Airstream works in collaboration with REI to create the Co-op Special Edition Basecamp 20X, which is a 20-foot rugged travel trailer. It is defined by its plethora of eco-friendly features that are…
Aug
08
Paramount Streaming Losses Shrink, Subscribers Reach 61 Million
Posted in: UncategorizedAs the writers and actors strikes continue to disrupt the entertainment industry, Paramount added a modest 700,000 subscribers to its main streaming service, Paramount+, the company announced during an earnings call this evening. The gain is far smaller than the 4.1 million subscribers it added last quarter; however, along with the additions, the company’s subscription…
Aug
08
Rhoda Karpatkin, Who Led Consumer Reports for Decades, Dies at 93
Posted in: UncategorizedThe first woman to be named executive director of Consumers Union, the publisher of Consumer Reports, she expanded its readership and its influence in Washington.
Aug
08
Zoom’s Updated AI Policy Draws Concern From Privacy Experts
Posted in: UncategorizedZoom has made changes to its AI strategy–twice. The video conferencing platform updated its terms of service to establish the right to use some user-level data to train its artificial intelligence/machine-learning models, without giving customers the option to opt out. Soon after a public outcry, the platform made more changes to its terms of service….
Aug
08
Paramount sales beat forecasts thanks to streaming TV growth
Posted in: UncategorizedCompany also announced the sale of its Simon & Schuster publishing business to KKR & Co. for $1.62 billion.
Aug
07
Publicis mandates three days in the office for digital unit, threatens repercussions
Posted in: UncategorizedA memo and Q&A obtained by Ad Age details how the mandate will affect bonuses and promotions and how agency employees will be tracked.
Aug
07
Do Your Homework: The Strategy Behind Effective Creator Marketing
Posted in: UncategorizedOne aspect of the marketing industry that I love the most is its unwavering ability to constantly evolve and change with culture, consumer behavior and the overall digitization of the world we live in. Nothing we do today is done the same way we used to do it, and influencer marketing is certainly no exception….
Aug
07
Adweek Podcast: Why the Future of the US Women’s Soccer Brand Will Shine Bright for Years to Come
Posted in: UncategorizedIt was a heartbreaking exit for the U.S. Women’s National Team (USWNT) this World Cup. But the future of the brand still looks bright, thanks to the foundation laid down by key players throughout the sport’s history. In the latest episode of Yeah, That’s Probably An Ad, Adweek Europe brand editor Rebecca Stewart and community…
Aug
07
David Baldwin retires, sells Baldwin& to trio of staffers
Posted in: UncategorizedJerry Bodrie, Ashley Yetman and Tonya Martin take control of the North Carolina agency.
Aug
07
“Weird Barbie”: Mattel lança boneca após sucesso no filme
Posted in: Uncategorized
A Mattel, aproveitando o sucesso do filme “Barbie” – que já bateu a marca de US$ 1 bilhão nas bilheterias globalmente – lança uma nova boneca: a “Weird Barbie”, baseada na personagem de destaque interpretada por Kate McKinnon. Detalhes do Produto: Além do sucesso de bilheteria, a Mattel busca impulsionar as vendas de seus brinquedos …
Leia “Weird Barbie”: Mattel lança boneca após sucesso no filme na íntegra no B9.
Aug
07
Amazon to Meet Regulators as U.S. Considers Possible Antitrust Suit
Posted in: UncategorizedAmazon’s meetings with the Federal Trade Commission, known as “last rites” meetings, are typically a final step before the agency votes on filing a lawsuit.
Aug
07
Watch the newest commercials from YouTube, G-Shock, CrossFit and more
Posted in: UncategorizedYouTube says, “Being an NFL fan is the greatest thing on Earth” in a spot for NFL Sunday Ticket, available on YouTube and YouTube TV.
Aug
07
Hip-hop and advertising—how the music, style and influence transformed culture and marketing
Posted in: UncategorizedAs the 50th anniversary of hip-hop approaches, four prominent marketing executives recount hip-hop’s role in shaping culture.
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