Watch the newest commercials from Kohl’s, Adidas, Dick’s and more

The latest “Sports change lives” ad from Dick’s Sporting Goods focuses on NFL running back Najee Harris.

Watch the newest commercials from Kohl’s, Adidas, Dick’s and more

The latest “Sports change lives” ad from Dick’s Sporting Goods focuses on NFL running back Najee Harris.

Johnnie Walker lança campanha “Merece um Blue” com show intimista de Seu Jorge no YouTube

seu jorge

Johnnie Walker Blue Label lança o conceito “Merece um Blue”, uma campanha que convida as pessoas a celebrar conquistas com seu uísque exclusivo. Seu Jorge foi o escolhido para traduzir essa mensagem. Por que isso é importante: A campanha representa uma expansão estratégica da comunicação da marca, buscando aproximar o rótulo de luxo para um …

Leia Johnnie Walker lança campanha “Merece um Blue” com show intimista de Seu Jorge no YouTube na íntegra no B9.

Cerveza Patagonia desafia aventureiros a encontrar hotéis escondidos nas montanhas

patagonia rodrigo hilbert

Por que se contentar com um hotel 5 estrelas quando você pode ter um com 5 bilhões? A Cerveza Patagonia está reabrindo seu Hotel 5 Bilhões de Estrelas, mas desta vez, os hóspedes terão que encontrar as recepções escondidas na natureza. Por que isso é importante: A campanha inovadora da Cerveza Patagonia não apenas promove …

Leia Cerveza Patagonia desafia aventureiros a encontrar hotéis escondidos nas montanhas na íntegra no B9.

Paris Hilton aims to change how brands view the metaverse

New Roblox world will host the star’s media empire while offering real estate to brands.

A era do FOOH: como os efeitos digitais estão transformando a publicidade outdoor e enganando os desavisados

FOOH

A Barbie gigante se desencaixa em Dubai, e os cílios de um trem em Londres são pintados por Maybelline. Não, você não está sonhando; é a nova onda de publicidade CGI. Por que isso é importante: A publicidade está entrando em uma nova era com o chamado “faux out of home” (FOOH) – ou, simplesmente, …

Leia A era do FOOH: como os efeitos digitais estão transformando a publicidade outdoor e enganando os desavisados na íntegra no B9.

La La Land Director Damien Chazelle Explores Memory in Hennessy’s Surreal Odyssey

Academy Award-winning director Damien Chazelle, known for movies such as La La Land and Whiplash, tells a mind-bending tale about memory in a 7-minute film for Hennessy X.O. that was three years in the making. The short film continues Hennessy’s cinematic “Odyssey” campaign, which began in 2016 with a story from Drive director Nicolas Winding…

Watch State Farm’s ’80s ad for season 2 of HBO’s ‘Winning Time’

The custom spot was produced by HBO parent Warner Bros. Discovery and stars in–house talent.

Exclusive: Following a Rebrand, Indie Creative Agency This January Wins Lufthansa’s American AOR

Lufthansa Group, the global airline headquartered in Cologne, Germany, has awarded its North America creative business to Washington, D.C.-based indie agency This January. The agency will focus on strengthening the brand’s salience with U.S. and Canadian audiences. The brand and agency declined to reveal the incumbent agency, or the other agencies it invited to the…

Professional Softball Spent Decades Building Its Brand. Now Brands Want In.

Harnessing softball’s big-league marketing power requires brand investment from the Little League on up. At Major League Baseball’s All-Star Week in Seattle, softball players started off the festivities as part of a Junior Home Run Derby at T-Mobile Park. Teams from the Arm & Hammer-sponsored Jennie Finch Classic softball game crowded sidewalks around Edgar Martinez…

Watch State Farm’s ’80s ad for season 2 of HBO’s ‘Winning Time’

The custom spot was produced by HBO parent Warner Bros. Discovery and stars in–house talent.

Watch State Farm’s ’80s ad for season 2 of HBO’s ‘Winning Time’

The custom spot was produced by HBO parent Warner Bros. Discovery and stars in–house talent.

Agency news you need to know this week

Proof Advertising pays tribute to its longtime creative Craig Markus.

Creatives and LGTBQ+ rights—how to fight discrimination after the Supreme Court’s free-speech ruling

It is essential that the Colorado decision does not come to represent the creative and design field at large.

Optimized Airline Travel Bags – The Air Porter Backpack Meets Carry-On Requirements

(TrendHunter.com) The Air Porter Backpack is a piece of luggage for avid travelers to use as a way to keep personal items stowed, while also keeping airline restrictions top of mind. The backpack is designed with the…

Debunking Wheel Alignment Myths

Why Hiring a Professional Mechanic Matters

Proper wheel alignment is crucial for ensuring safe driving, optimal vehicle performance, and prolonged tire life. However, misconceptions about wheel alignment lead many vehicle owners to overlook this critical maintenance task. Here, we will debunk some of the most common myths and emphasise the importance of entrusting the job to one of the most trusted experts in wheel alignment Essex has to offer.

Myth 1: Wheel Alignment Is Only Necessary When Tires Are Replaced

Fact: While tire replacement might coincide with a wheel alignment, it’s not the only cause for it. Regular wheel alignment checks are essential to detect misalignments caused by everyday driving conditions such as: 

  • Potholes
  • Rough roads
  • Driving over kerbs 

Ignoring alignment issues can lead to uneven tire wear, reduced fuel efficiency, and compromised vehicle handling.

Myth 2: Wheel Alignment Is A Simple Diy Task

Fact: You might be tempted to attempt a DIY wheel alignment. However, aligning wheels correctly involves precise measurements and requires technical knowledge of suspension systems and alignment angles. A professional mechanic has the expertise and specialised equipment to carry out the job accurately. Some vehicle maintenance can be done at home, but for this, you should always rely on the experts.

Myth 3: Visual Inspection Is Enough To Determine Wheel Misalignment

Fact: While visual inspection can reveal obvious damage or misalignment in extreme cases, it is not an accurate way to assess a vehicle’s precise alignment angles. Modern vehicles have intricate suspension systems and require advanced alignment equipment for accurate measurements. Professional mechanics use computerised alignment machines to do so.

Myth 4: Wheel Alignment Is An Unnecessary Expense

Fact: Some vehicle owners believe that wheel alignment is nothing more than an optional maintenance task and skip it to save money. However, neglecting alignment can lead to bigger costs in the long run. Misaligned wheels cause uneven tire wear, leading to premature tire replacement. Additionally, poor alignment puts unnecessary strain on suspension components, leading to you forking out for expensive repairs.

Myth 5: All Mechanics Can Perform Wheel Alignment Equally Well

Fact: Not all mechanics have expertise in wheel alignment. Properly aligning wheels requires specialised skills, along with ongoing training to keep up with advancements in alignment technology. The team at Tyre Smart have experience in wheel alignment and can ensure precise adjustments. They have a deep understanding of any potential alignment-related issues too – giving you total peace of mind.

Myth 6: New Vehicles Don’t Require Wheel Alignment

Fact: Although new vehicles leave the factory with aligned wheels, transportation and handling processes during delivery can cause misalignments. It’s essential to have a wheel alignment check shortly after purchasing your car to ensure that it meets all current safety and performance standards.

What Next

If you want to find out more about wheel alignment and how it could benefit your car, please get in touch with the team at Tyre Smart today. No matter the age or model of your car, they will be able to work wonders.

The post Debunking Wheel Alignment Myths appeared first on 10AD Blog.

Herbert J. Siegel, Investor in Major Media Deals, Dies at 95

As head of Chris-Craft Industries, he played a role in the Time-Warner merger and sold 10 television stations to Rupert Murdoch.

TJ Maxx hires McCann for creative

TJ Maxx began working with McCann on its creative advertising this month.

EIBWC Podcast: Building Businesses With Equity

In a volatile media landscape, the creator economy has surged, budgets are growing, creators are creating and increasingly major brands are redirecting budgets to creator campaigns. As the industry evolves, visionary entrepreneurs and investors are building, buying and selling businesses that will shape the future of the creator economy. Today, we speak with Ken Harrell,…

Damien Chazelle’s new Hennessy film takes dreamlike journey through a musician’s life

The DDB Paris project, three years in the making, is a theatrical and enigmatic tale of love and memory.