The Wing, a pioneering and exclusive women’s coworking space, shattered glass ceilings and secured more than $100 million from investors, including WeWork and Airbnb, venture capitalists and celebrities such as U.S. women’s soccer star Megan Rapinoe and comedian Mindy Kaling. At its peak, The Wing held a valuation of $365 million, maintained 11 locations across…
John Mescall’s duties as president of McCann’s Creative Leadership Council will shift to Javier Campopiano in September.
In February of 1973, The New York Times reported a story out of Texas known as the “$13 war.” It pitted the magisterial Braniff International Airways against a scrappy upstart called Southwest. In essence, Braniff was ticked off because its fares were set by the Civil Aeronautics Board, whereas those of Southwest–which had three planes…
Under new CEO Neal Mohan, YouTube is using NFL Sunday Ticket to showcase streaming and Shorts to advertisers.
(TrendHunter.com) Mojo68 is a series of 68-key mechanical keyboards that feature a see-through design, RGB backlighting, and gasket mount internal layout. The keyboards are customizable and programmable, allowing…
Paramount and Omnicom Media Group are fast-tracking the next phase of new currency. The companies have announced that this quarter they are piloting the first fully standardized new currency and audience-based workflow using Mediaocean’s ad infrastructure. The pilot leverages VideoAmp data as an advanced currency, with the teams agreeing on the workflow, identifiers and overall…
The biggest trends shaping creator marketing and social media this week, from buzzy brand deals to the evolution of creator-led businesses.
The biggest trends shaping creator marketing and social media this week, from buzzy brand deals to the evolution of creator-led businesses.
Pizza chain Hungry Howie’s is celebrating its 50th anniversary by launching a secret menu of specialty pizza options that customers can view and order by interacting with an augmented reality experience. Customers can scan a QR code on Hungry Howie’s pizza boxes and in-store cash registers to access the secret menu AR experience, which allows…
Partnership will test buy-side systems’ ability to run on alternative currencies, and what it means for next steps.
A Premier League, em colaboração com o estúdio Nomad, redesenhou seu logo para a temporada 2023/24, libertando o icônico leão do logotipo. Porque isso é importante: A mudança marca uma nova era para a Premier League, buscando posicionar a marca ao lado de grandes nomes como Nike e Apple. A atualização reflete uma ambição estratégica …
Leia Premier League revela logo redesenhado: mais icônico e livre na íntegra no B9.
Mark Zuckerberg anunciou hoje (17) que o WhatsApp vai permitir que os usuários enviem fotos em qualidade HD. Uma mudança significativa que promete enriquecer a experiência de compartilhamento de imagens na plataforma, considerando que esse sempre foi um dos pontos fracos do app. A atualização mantém a segurança com a criptografia de ponta a ponta, …
Leia Antes tarde do que mais tarde: WhatsApp vai permitir envio de imagens em HD na íntegra no B9.
George Chidi’s cameo appearance in the indictment of Donald J. Trump in Georgia was a plot twist, but not an accident.
Pink Starburst gelatin snacks. Frank’s RedHot sunflower seeds. Wendy’s chili–in a can. These products are just some of the many licensed items Conagra Brands introduced during the first half of 2023. Indeed, the Chicago-based food manufacturer behind Slim Jim, Duncan Hines and Chef Boyardee has a history of working with brands in ways that generate…
Droga5 London commissioned 19 illustrators to craft 110 designs capturing the magic of the imaginative process.
A Samsung lançou sua primeira campanha global em parceria com a Wieden & Kennedy London, destacando o novo Galaxy Watch6 e suas funcionalidades voltadas para o bem-estar. Porque isso é importante: A colaboração marca uma nova direção na estratégia de marketing da Samsung para o produto, com foco na saúde e bem-estar, visando atrair um …
Leia Samsung lança campanha global para Galaxy Watch6 com foco em bem-estar na íntegra no B9.
At Walker Stadium in Portland, Ore., keeping signs for Leatherman, Jacobsen Salt, Migration Brewing and Planned Parenthood surrounding the field is typically the only way Parker Huffman rounds the bases. But every so often, he stops driving in sponsors to take his own turn at bat. Huffman is the general manager for the Portland Pickles,…
It’s not headline news anymore that people are watching content on streaming platforms at an increasing rate while cutting back on cable and satellite. During the second quarter of 2023, U.S. adults spent 37% more money on the likes of Netflix and Disney+ compared to the same time three years prior, according to Epsilon, a…
In this week’s ranking: Maker’s Mark takes a different ad approach and KFC has some fun with its fries.
YouTube’s advertising practices on kids’ channels could have resulted in companies tracking children across the web, a report said.
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