Being a woman comes with a certain amount of risk. Historically, insurance companies considered gender a risk factor before laws in the European Union, and some U.S. states prohibited providers from factoring in gender when setting premiums. But disparities remain, with some studies showing that women are less likely to have coverage or pay more…
Actor Matthew McConaughey spoke with Ad Age about his new AI-focused campaign with Salesforce.
The cable company acquired the network, once billed as “CNBC for millennials,” in 2019 for $200 million.
For A$AP Rocky, promoting Beats By Dre’s new Beats Studio Pro over-ear headphones is a family affair. The rapper directs and stars in the brand’s ad, titled “Iconic Sound,” in which his off-screen partner–global superstar Rihanna–interrupts his recording session to send him to buy diapers for their infant son. Still wearing his Beats headphones, he…
The direct-to-consumer news you need to know this week, from retail moves to financial updates.
Financial services giant Intuit is launching a small business-focused media network, letting advertisers target customers across the web and tapping into a new revenue line, executives exclusively told Adweek. The venture, called SMB MediaLabs, will let advertisers target the customers of accounting firm QuickBooks on a range of digital media properties, including audio, online publishers,…
The campaign gives OnStar a new tagline—“Better Never Stops”—and promotes the brand as linking GM’s safety, connectivity and entertainment features.
The digital media company Vice filed for Chapter 11 bankruptcy in May, and new documents disclosed in the proceedings offer a rare glimpse into the financial maneuvering that led the privately held company to insolvency. In particular, they reveal that Vice raised more than $1.3 billion in debt and equity financing using at least eight…
Director Wooseok Shin uses features such as Action mode and Cinematic mode to capture frenetic dance routine.
With better targeting and customization tools, text message marketing is becoming an effective, consent-based way to directly connect with customers.
This week, we have beef.
TV viewers across the U.S. will see fewer new scripted shows, a trend that could continue well into next year if the walkouts continue.
Jenner became a lightning rod for 2017 Pepsi ad, but her overcoming the blowback is part of the point.
The campaign launching Monday gives OnStar a new tagline — “Better Never Stops” — and promotes the brand as linking GM’s safety, connectivity and entertainment features.
The platform still has a brand toolkit page on its website calling the light-blue bird its “most recognizable asset.”
The Amazon founder, who purchased The Washington Post for $250 million in 2013, has taken a more active role in the paper’s operations this year.
The Disney-controlled channel is trying to find a way forward in the streaming age and has had discussions with the N.F.L., the N.B.A. and Major League Baseball.
With ongoing writers and actors strikes, as well as major studios such as Disney skipping out on their usual panels, it’s a very different San Diego Comic-Con in 2023. But the (TV) show must go on. Despite the unusual circumstances surrounding this year’s SDCC, several TV networks and publishers are continuing to provide activations for…
A Prime Video sports docuseries following elite native Hawaiian surfers as they pursue the sport at the highest level? Sign us up. Moana Jones Wong, Maluhia Kinimaka and Brianna Cope, three of the stars of Surf Girls Hawai’i, join Adweek’s Champions of Change to share how the show came together, the importance of community, brand…
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