We’re rounding out this week with the newest hires and promotions at agencies everywhere. B-Reel B-Reel hired Patrick Gardner as its new executive producer and business development lead for its Los Angeles operation. Gardner will work to expand the agency’s reach across a number of brands and entities. Barrett Hofherr Barrett Hofherr hired Bria Weldon…
Diretor reconhecido por contribuições à indústria criativa: Spike Lee receberá o novo prêmio Creative Maker of the Year no Festival Internacional de Criatividade Cannes Lions, por suas contribuições significativas à indústria criativa. Conhecido por filmes politicamente importantes, como“ Faça a Coisa Certa” e “Infiltrados na Klan”, Lee também trabalhou em publicidade através de sua própria …
Leia Spike Lee será homenageado com novo prêmio no Cannes Lions 2023 na íntegra no B9.
Curta de quatro minutos faz uma viagem a bordo do Grand Train Tour of Switzerland
Leia Trevor Noah e Roger Federer estrelam campanha divertida para promover turismo na suíça na íntegra no B9.
Campanha da Wieden + Kennedy SP explora a diversidade musical e podcasts sem anúncios para membros Prime
Leia Amazon Music lança campanha com ilustrações de artistas da cena pop na íntegra no B9.
We are familiar with seeing content creators and influencers in our social feeds. It may seem as if brands are just giving out contracts to every creator they come across, but a lot more goes into finding the right brand-creator relationship. Many brands use platforms like Influential to help find people who align with their…
Measurement companies, TV networks and media agencies convened to discuss new standards for big data.
Some Twitter users are rushing to join Bluesky, a social platform funded by Jack Dorsey, a founder of Twitter.
A genteel young man named Elliot, livestreaming on Instagram from a Swedish castle, sing songs, recites poems and answers questions–both silly and existential–while sipping a cocktail. Who needs ChatGPT when there’s Chat G&T? This “wildly inefficient” stunt comes from Hendrick’s Gin as a dig at artificial intelligence, offering up an admittedly flawed but charming human…
The heirs of Ed Townsend, who co-wrote “Let’s Get It On” with Gaye, accused the pop star of borrowing for “Thinking Out Loud.” Mr. Sheeran’s lawyers said both songs are based on a common chord progression.
With more women than ever before working in the NFL, Los Angeles Rams CMO Kathryn Kai-ling Frederick sees the opportunity to elevate her historic franchise even higher. Coming off a Super Bowl win in her first year with the team, Frederick led the marketing efforts through a rough 2022 season, and just debuted new creative…
“There’s clearly no way of winning over everyone,” trans influencer Dylan Mulvaney says in social media post.
A relaxed, vulnerable, behind-the-scenes moment with an athlete or celebrity is one of the most coveted commodities of the digital age. It’s also extremely difficult to achieve if your media agency is intimidated by a star’s entourage, or the talent has to uncomfortably discuss the concept with someone who’s never shared their spotlight. Almost a…
The World Health Organization (WHO) estimates that 8.5 million people across the globe are affected by Parkinson’s. For many of them, hypomimia–a loss or reduction of facial expressions–is one of the most difficult aspects of the neurological disease, putting up barriers to a significant form of communication. To provide better tools to navigate hypomimia, Brazilian-based…
Ford’s inclusivity marketing wins attention from Jennifer Hudson and McDonald’s scores with McCrispy—plus, Bud Light’s woes continue and Samsung struggles.
Fique por dentro dos principais insights e acontecimentos da primeira edição do Web Summit fora da Europa
Leia Web Summit 2023 no Rio: acompanhe a cobertura B9 no nosso canal especial com grande time de colunistas na íntegra no B9.
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