During this episode of Brave Commerce, Amanda Baldwin, CEO of Supergoop, shares how she aligns the brand’s mission with a focus on consistent, incremental profitability. Supergoop, founded by Holly Thaggard, began with the question: How do you make a product that creates joy and puts the talent and strategy behind that idea? Baldwin explains the…
Discounters including Temu and AliExpress are looking to the U.S. to drive growth but could face obstacles.
Spark Foundry and Campbell Soup Co. among early users of capability through Innovid.
Despite a surge in purpose marketing, most consumers still can’t easily recall brands doing good work around sustainability, diversity and community and also care less than they did a few years ago.
VaynerMedia’s CEO has plenty to say about the state of the ad industry and where brands should spend money now.
The two have quickly become recognizable faces on FYPs everywhere.
Streaming has transformed how and what we watch. Here’s how streamers and advertisers are fighting for a piece of the action.
(TrendHunter.com) The latest ASUS ROG Flow X13 GV302 laptop has been shown off by the brand as a compact, mobile-friendly piece of hardware for users to incorporate into their workflow. The laptop features a 360-…
The producer, Abby Grossberg, said in a pair of lawsuits that the effort to place blame on her and Maria Bartiromo, the Fox Business host, was rooted in rampant misogyny and discrimination at the company.
The Snapchat camera offers a “Tone” tool that is designed to “improve your Snaps by fixing exposure issues.” Our guide will show you how to use the Tone tool when creating Snaps in the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On Snapchat’s camera screen, tap…
When it comes to video games, most people can name their favorite titles and instantly burst into an excited endorsement about why they love them so much. From sports to adventure to strategy games, gaming publishers work hard to make sure their users take that excitement off the screens and into the real world. Gaming…
Estamos cercados por tecnologia. Inteligência Artificial (IA), Deep Learning, Realidade Aumentada… se antes essas invenções pareciam parte apenas dos filmes de ficção científica, hoje elas estão no nosso dia a dia como marcas e profissionais de marketing. A tecnologia virou “buzzword“, ou seja, uma “palavra da moda”. Da “web 3.0” ao “chatGPT” à nova buzzword …
Leia SXSW 2023: a tecnologia pela tecnologia ou a tecnologia como ferramenta de transformação e evolução social? na íntegra no B9.
É inegável que as redes sociais revolucionaram as nossas vidas, os hábitos de consumo e a forma como marca e público se relacionam. As gerações mais jovens, principalmente, têm nas telas dos smartphones uma fonte quase inesgotável de entretenimento e conexão. E ter uma presença forte nas redes sociais permite à marca estar onde os …
Leia SXSW 2023: com grandes poderes vêm grandes responsabilidades na íntegra no B9.
If aliens have been patiently waiting to take over Earth, they’re plenty hacked off about the environmental damage being done on a daily basis. What kind of world are humans leaving them? That’s one of the cheeky questions behind a just-launched campaign from plant-based startup WhatIF Foods. Using a whimsical scenario to tackle a serious…
“Safety. Your priority. Our commitment,” read one TikTok ad at Washington’s Union Station.
Since the first event in 1979, the Bangkok International Motor Show has been making waves. Not only the first Motor Show in Thailand but still the biggest to this day, the event is now entering its 44th year, with brands regularly upping the ante to stand out among the many big names that participate. With…
“Create Real Magic” campaign marks Coke’s first use of AI technologies.
In the rapidly growing creator economy space, even the creators themselves struggle to price their wares. U.S. advertisers are anticipated to spend more than $6 billion on influencer marketing this year, per Insider Intelligence. But creators still aren’t sure how big a piece to claim from this pie, a new report from social media management…
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