While the revolving door has slowed at Twitter of late, as there aren’t that many people left to go through it, product engineering lead Behnam Rezaei took his turn Tuesday after roughly five-and-a-half years with the company. Rezaei tweeted about his departure Wednesday, saying in the comments that it was a personal decision, and the…
In its latest series of reversed policies, Twitter plans to lift its longstanding ban on political ads “in the coming weeks” and let marketers serve cause-based advertising or ads that educate people or take action on social and economic topics. While some political ad buyers welcome the move, Twitter has work to do to encourage…
Progressive’s Dr. Rick tries to counsel a new homeowner who thinks it’s a good idea to obsessively clean his trash cans.
Clubhouse’s “Houses” feature allows users to create private groups that they can invite other users to join. Once a user creates a House, they’ll have the option to rename the House in the future. Our guide will show you how to rename a House in the Clubhouse mobile application. Note: These screenshots were captured in…
With the acquisition of the literary agency Fletcher & Company, UTA added hundreds of authors to its client roster. The deal comes amid consolidation in the entertainment industry.
Business shifts from Omnicom’s Goodby Silverstein to WPP agency as seltzer category struggles.
(TrendHunter.com) Scalar Architecture introduces a new dark green wooden cabin that is designed for a family of writers. It measures out to be 1200 square feet and highlights a minimal environmental footprint—…
Paramount is planting a new flag on its mountain of advertising capabilities. Top line Paramount Advertising announced on Wednesday that it’s enabling Unified ID 2.0 (UID2) to transact across a group of Paramount’s owned and operated streaming channels housed within EyeQ, the company’s video advertising platform. Between the lines UID2, which was developed by The…
Facebook and Instagram parent company has three months to bring its services in line with EU law, regulator said.
Whether Elon Musk remains at the helm of Twitter or hands over the reins to someone else–Myspace founder Tom Anderson, anyone?–the platform is in for more seismic changes following the mogul’s $44 billion acquisition of the platform in October. After eliminating or accepting the semi-voluntary resignations of more than half the platform’s prior staff (an…
Adweek identified seven standout agencies in the first five years of their existence as part of a shortlist for Breakthrough Agency of the Year. Although Atlanta-based Majority ultimately came out on top, the seven agencies in this category represent astounding work across culture, comedy and sustainability. Some like Gut and Special Group U.S. are already…
Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that’s linear,…
Raunchy content can be an opportunity for brands to attract younger customers.
Long-awaited Nielsen One is ready to use, but not ready for trading as VAB call it a ‘work in progress.’
Mtn Dew’s Pitch Black beverage will be embedded in a match.
Levi’s Chief Marketing Officer Karen Riley-Grant joins the Marketer’s Brief podcast to talk about how the brand balances marketing for both Gen Z shoppers and older brand loyalists.
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| THE ORIGINAL? Geico Direct Insurance – 2000 Watch the TV Commercial (You Tube) Source : Geico insurance wiki Agency : The Martin Agency Richmond (USA) |
LESS ORIGINAL Mondou “Best wishes” – 2022 Watch the TV Commercial (You Tube) Source : Marketing Awards SILVER Agency : LG2 (Canada) |
Discover Financial Services and the National Hockey League revealed a multiyear extension of their U.S. partnership, under which Discover will maintain its status as the official credit card and official bank of the league in the U.S., along with continuing as the title partner of the 2024 Discover NHL Winter Classic. The Seattle Kraken will…
Though 2023 has just begun, Apple TV+ is already making major marketing moves. On Tuesday, the streamer named entertainment industry veteran Ricky Strauss as its new head of marketing. In the role, Strauss will lead consumer marketing campaigns, creative advertising, media and promotions across original series and films for the service, led by heads of…
Have you ever watched something online or saw a meme and instantly related to it? That’s exactly how anyone will feel watching content that features actress Julissa Calderon. From her early days of creating viral videos across social media to starring in a hit TV series, Calderon is here to let everyone know that anything…
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