Why Mastercard’s CMO is bullish on Web3
Posted in: UncategorizedAt CES, Raja Rajamannar praised central bank digital currencies, soulbound tokens and the enforcement of creator royalties.
At CES, Raja Rajamannar praised central bank digital currencies, soulbound tokens and the enforcement of creator royalties.
On Jan. 3, the first day back at work for many in Britain after the holidays, Plum Guide chief brand officer Ali Lowry played a role far beyond the typical job description of a marketer: he donned a black hooded robe, grabbed a scythe and crossed a bridge in London as the Grim Reaper. He…
The reporter, Dion Rabouin, who is Black, was handcuffed and placed in a police vehicle after conducting interviews outside a bank in November.
He covered wars, revolutions and diplomatic breakthroughs for CBS, NBC and The New York Times. He also served, briefly and unhappily, as a State Department spokesman.
The $12 million PG-13 horror film brought in $30.2 million in ticket sales, behind “Avatar: The Way of Water,” with $45 million.
For Delta Air Lines, having an outsized presence at a technology trade show makes perfect sense. The world’s third largest airline by revenue, which flies 200 million passengers a year, made several tech-focused announcements at CES, built an activation with Starbucks and used the four-day conference to strengthen brand partnerships. “[There’s] 345 of the Fortune…
This week’s edition of Marketing Morsels is stuffed with delightful samplings from British Airways, Volkswagen, Quorn and many more. Enjoy the assortment! Morsel #1: British Airways is furious that you’re working on vacation Research from YouGov shows that almost half of British people have worked while on holiday, so British Airways is inviting people to…
Prestige shows like “The White Lotus” grab a lot of the headlines and rave reviews. But viewers still like to settle in with the familiar.
Fans are used to seeing gruesome injuries. But there was no media playbook for what happened to Hamlin.
For every 10 people flying any given Delta Air Lines flight, just four are members of the Airline’s loyalty program, SkyMiles. A stat like that underscores the opportunity for the airline to grow its first-party data and provide a rich in-flight experience. One way it’s doing that is by offering free Wi-Fi and other in-flight…
WhatsApp allows users to create an avatar that can be used to represent them throughout the messaging application. Once a user creates an avatar, they can update it in the future if they want to change its appearance, clothing and/or accessories. Our guide will show you how to edit your avatar in the WhatsApp mobile…
Snap Inc. is pulling the plug Jan. 25 on its Snap Camera desktop application, which debuted in October 2018 as a way for Snapchatters to use the platform’s filters during video calls on other platforms. The company said in a support post that the desktop app will no longer be available for download or use…
WhatsApp allows each user to create an avatar to represent them throughout the messaging application. Once a user creates an avatar, they can create a profile photo featuring their avatar to use in the app. Our guide will show you how to create an avatar profile photo in the WhatsApp mobile app. Note: These screenshots…
A new report from Forrester, “Twitter Isn’t Canceled; It’s Downgraded,” stresses that Twitter is far more relevant to users than advertisers and provides suggestions on how marketers should treat the platform moving forward. Forrester data reveals that 22% of online adults in the U.S. used Twitter weekly in 2022, well behind Facebook (63%) and Instagram…
As one of the biggest financial payment processors in the world, Mastercard has the potential to play a major role in the future of the constellation of cryptocurrency-adjacent technologies known as web3. That’s why Raja Rajamannar, the brand’s chief marketing and communications officer and healthcare business president, said he is still overall bullish on what…
C-SPAN, the low-fi cable network beloved by the Congressional cognoscenti, has gotten a major boost in attention for its coverage of the House floor, now the site of a political battle for the ages.