Against a backdrop of tightening budgets and Silicon Valley in financial flux, marketers sought out technology that would help grow bottom lines in the near term at the tech industry’s annual premiere event. The Consumer Electronics Show, or CES, drew about 115,000 industry attendees to Las Vegas last week in the conference’s first full-scale return…
The ad industry needs to agree on a common methodology to reduce carbon emissions in digital advertising, Amazon Ads and GroupM discussed at CES 2023.
After ending its run as presenting sponsor of the Super Bowl Halftime show last year, Pepsi is back to advertising during the Big Game–and there won’t be any sugar involved. The ad will be a continuation of a campaign that kicks off during the NFL playoffs beginning Jan. 14 to promote its updated Pepsi Zero…
Spot will highlight reformulated drink amid aggressive relaunch.
Meta’s choice to cut precise targeting towards teens on Facebook and Instagram has some marketers anticipating reducing spend as they search for alternative methods. This includes using more third-party data firms and creators. The platform announced that starting in February, advertisers can no longer target teens by gender. Additionally, teens’ interactions on the apps, such…
Some brands are so familiar they don’t need a logo or words to be recognized. McDonald’s is one of them. In fact. it’s latest spot doesn’t feature any of its signature menu items or discernible restaurants. The uplifting campaign, created by agency Leo Burnett London, celebrates McDonald’s iconic golden arches-but not in their usual form….
Samba sells its ad sales division to MiQ as it looks to sidestep conflicts with its measurement efforts.
The tech mogul’s company has hired Whisper Advisors, an advisory firm, to find potential buyers for the digital publication.
After serving four years in prison for promising a luxury island experience and delivering tents and cold cheese sandwiches in a Sandals parking lot, Billy McFarland is convinced he can rehabilitate his reputation by building another business–out of the island that wants to arrest him. McFarland is the architect behind the notorious Fyre Festival, which…
Remembering Jeremy Bullmore, an agency hires AI interns, Golin’s free program helps diverse talent get into the industry, and more.
Enrollment in Historically Black Colleges and Universities is rising and brands are striking more marketing deals, but experts say the industry could do more.
Popeyes strikes NIL deal with an old Vine star, a Netflix show star is judged “most influential”—plus why it was a bad week for a pair of beauty influencers.
Many people can recall anti-drug messages from their youth–if you grew up in the U.S. in the 1980s or ’90s, the Just Say No or DARE campaigns may come to mind. But analysis has since shown that those popular slogans largely failed to prevent drug use among young people. A new anti-drug campaign in Sweden…
(TrendHunter.com) TopTon debuted its first mini gaming PC of 2023 titled the ‘F11 Edge.’ This PC comes in an incredibly small chassis, taking up only a few square inches of desk space. The case itself…
Meta continued to take actions against data scraping on its platforms, this time setting its sights on Voyager Labs. The company filed a legal action against Voyager Labs in federal court in California, seeking to ban it from Facebook and Instagram for creating fake accounts and scraping user data. Meta disabled Voyager Labs’ accounts and…
FX chairman of content and productions John Landgraf, who coined the phrase “peak TV” back in 2015, believes the industry has indeed peaked. In 2022, Television output increased to 599 scripted series–the most of all time, according to FX’s annual tally. And it’s no longer sustainable. “I think we have a strong indication that we’re…
Pew Research Center shared a new study examining links shared by prominent Twitter accounts and how they differ from those shared on alternative social media platforms such as Parler and Truth Social. The think tank compiled a list of 1,125 prominent accounts on Twitter and 200 apiece on seven alternative platforms–BitChute, Gab, Gettr, Parler, Rumble,…
Era uma questão que a KIA já vinha encarando antes, porém, o patrocínio da marca à Copa do Mundo da FIFA no Qatar escancarou ainda mais o problema: muita gente não consegue entender o logo da empresa. Uma pesquisa realizada pela Rerev indicou que apenas 56% dos entrevistados foram capazes de ler o logo corretamente, …
Leia KN? Quase metade das pessoas não consegue entender o logo da KIA na íntegra no B9.
These days, the safest bet is that a sizable portion of the ads you’ll consume in the coming weeks will be from sports betting apps, especially with the Super Bowl just around the corner. And if you review just a sample of past campaigns from brands like BetMGM, WynnBet and TheScore, you can spot a…
Prashar joined the Interpublic Group of Cos.’ shop in 2020.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
