The National Hockey League introduced its fourth class of NHL Power Players Monday, made up of 27 advisors in Canada and the U.S. aged 13 through 17 tasked with advising the league on hockey-related topics important to their generation and growing the game among younger fans. The NHL Power Players will meet remotely throughout the…
The new owner of Twitter has embarked on a tweeting spree to push back, spar and justify his actions.
If brands want to advertise in Telemundo’s U.S. Spanish-language broadcast of the 2022 FIFA World Cup, they’re pretty much out of time. NBCUniversal and Telemundo have just a “handful of units” remaining with under two weeks to go until the soccer competition kicks off Nov. 20 in Qatar, according to Mark Marshall, president of advertising…
Twitter will reportedly hold off on its plan to offer verification checkmarks as part of its retooled, $7.99-per-month Twitter Blue subscription service until after the midterm elections in the U.S. Tuesday. Ryan Mac, Kate Conger and Mike Isaac of The New York Times viewed an internal Twitter post discussing the plans, signaling a change to…
The ANA’s annual diversity report shows that 29.1% of marketing employees are diverse.
It’s important to remember that SEO is a dynamic industry. What new developments should we expect in the world of SEO in 2022? This article has prepared and examined a list of SEO trends expected to impact the sector.
1. The Importance Of The Featured Snippets Will Grow
Featured snippets were developed with mobile optimization in mind. Since featured snippets now take over 50% of a smartphone screen, this has been beneficial. The ability to preview features has permanently changed the game.
This is the situation since feature snippets appear twice in the first SERP. However, people needed clarification that featured snippets for adverts took a little time, and many chose not to click answers on them.
Even after Google eliminated duplicate search results using featured snippets and the top organic results, featured snippets are still a crucial component of SEO. Since then, Google has developed a range of featured snippets to answer queries as quickly as possible.
2. Predictive Search
Predictive search is constantly compared to Google’s autofill function. On the other hand, Google Discovery, a feed designed to offer videos and articles to mobile users, is now much more directly related to predictive search.
Google Discover has great potential as an excellent tool for generating website traffic. Despite being a relatively new service, Google Discovery has amassed over 800 million users. With so many factors at play, this type of predictive search is projected to develop into increasingly complex information distribution systems.
3. Long-Form Content Can Help To Improve Serps
For websites that are prepared to produce it, this content is considered an ongoing source of visitors. It has been demonstrated that working with San Antonio SEO Company – Impressive Digital provides three times as much organic traffic as a standard length material.
Long-form content provides readers with more topic details, which takes them longer to read. We all know what happens when visitors spend a lot of time on a website: Google delivers you more traffic through search rankings.
4. People Take Control Of Robots
Writing for search engine robots was once the activity of SEO professionals. Writing for people took second place. Google has caught up and is now returning to websites centered on people in search results.
For us as customers, this is beneficial. It’s wonderful. If you’ve been performing SEO for some time, you’ll need to catch up as well, though.
Google aims to provide consumers with relevant search results like other search engines. Of course, you ought to fall into line. As a result, the content you publish to rank should also be helpful.
Conclusion
This firstly means that your website loads quickly and without difficulty. Most consumers will leave your website if it takes longer than two seconds to load.
As a result, you need to be aware of elements like graphics that could cause your website to load slowly. To raise your ranks, there are some best practices to stick to. Some of them can be done precisely again.
Pay-per-click (PPC) can be an effective way to attract new customers– when it’s done right. There’s nothing more frustrating than getting lots of clicks without any conversions. This issue typically indicates a gap in the messaging, a lack of relevance, or a lack of clarity.
Here are some practical tips to help you improve conversions for your next PPC campaign.
Conduct Keyword Research
Use keyword research to help you find relevant, low-competition keywords that set you apart from the competition. Many business owners with limited paid ad experience will use high-traffic keywords that competitors with more resources can dominate. Niching down and exploring variations can help you stand out and make content more relevant to your ideal customer.
Another common mistake is using informative keywords rather than transactional keywords. For example, if you’re doing PPC advertising for medical practices, you might include terms like “common dermatology issues” or “how to correct sun damage.”
These are informational keywords that someone in the early stage of the funnel might search for. While they’re great for driving organic traffic to the site, people in this phase aren’t ready to convert. Using these keywords in paid campaigns can be a waste of money. Instead, use transactional keywords like “best dermatologist near me” or “dermatology clinic” to attract qualified leads who are ready to convert.
Tools like SEMRush can help you clarify which keywords are right for your business and better understand the consumer intention behind them. It’s also beneficial to work with a digital marketing specialist with proven results in your industry.
Highlight the Value
Clear, concise copy is key for driving conversions and highlighting relevance to your target audience. The goal is to resonate with them, so they feel compelled to act.
Consider this ad from Little Eye Shop Optometry. The leading line (or hook) tells viewers exactly why they should click through and convert. Taking action will earn them free lenses. The value is cost savings when inflation is at an all-time high. There’s no fluff or fanfare, just a clear offering.
This ad from RTS Physiotherapy also highlights the value with a strong hook but uses a more emotional response. “Move Pain-Free without Surgery or Pain Meds!” This indicates a solution to a common customer pain point. No frivolous language was used and the value is clear.
Don’t focus on what you’re selling. Instead, highlight the solution to your customers’ problems. This approach will increase clicks and conversions by creating an emotional connection.
Use a Landing Page
Don’t direct your audience to a generic website page. Many advertisers default the click-through to a standard contact page or information page about the business. This creates friction for the customer through the introduction of distractions and extra steps.
You can streamline the conversion experience by creating a simple landing page. If your goal is to book more client consultations, generate a landing page that takes the visitor right into the booking process. If you offer several services and your ad is for a specific service, create a separate landing page from your service page.
This page is an opportunity to nourish the lead further. Expand on the value you can offer them, include testimonials and reviews, and add several call-to-actions (CTAs) with clear contact guidelines to simplify the transaction.
Consider working with a developer to create a full-bleed landing page that hides website navigation. This trick will prevent your visitor from navigating elsewhere and keep them focused on the task at hand.
Try A/B Testing
A/B testing allows you to compare and contrast your advertising copy and imagery to see what’s more effective. Try a few variations of your ad with a small sample to determine which version yields more conversions. Then, invest heavily in that version.
You can also use Google Optimize to conduct A/B testing on your landing page. Use this tool to try different button styles or CTAs and change website elements to see what features are more effective for conversions.
Use Your Analytics
Finally, set aside time to review your analytics and make outcome-based decisions. Remove keywords that aren’t converting and try different approaches. Creating an effective ad takes time and dedication; don’t give up after one ad doesn’t work.
Keep these tips in mind when creating your next PPC campaign. When in doubt, consider working with an experienced digital marketing service to build an effective campaign.
Since Google My Business (GMB) launched in June of 2014, there have been many posts on social media from people talking about their experience with the new system.
While there are diverse opinions on why the platform was created and what it hopes to accomplish, one thing is clear – if you aren’t taking advantage of this free advertising opportunity, you’re missing out!
With that in mind, let’s get into a quick review of GMB optimization and learn how to write the perfect GMB post so that it gets noticed by those who can help you grow your business.
What Is A Google My Business Post?
Google My Business (GMB) is a free tool that you can use to manage your online presence on Google. It allows you to control specific information about your business and enhance Google’s search results with reviews and photos of your business. Using Google My Business for local SEO (Search Engine Optimization) is a smart idea if you want your customers to find you easily.
However, there are some guidelines you’ll need to follow for Google My Business posts to be accepted. In addition, using an image alt tag will significantly improve how your post appears in Google Search results, increasing views of your location page on Google Maps and driving traffic back to your site.
How To Create The Perfect Post
Step 1: Decide The Type Of Post You Want To Publish
Do you want to launch an offer, make changes to your menu, add a new service to your listings, or share an update? The choices are endless, and they’re all yours. Log in to your GMB profile and visit the “Navigation” tab in your dashboard to view the different options available.
A few post types are only available for a few businesses–for example, menus and others.
Determine the purpose and objective of your post. Also, think about how it fits your digital marketing strategy. Ask yourself the following questions:
Step 2: Write An Impactful Post
This sounds easy enough, right? Indeed, writing a social post doesn’t take a lot of effort, but there are ways you can make the process even easier and more fun.
The following tips are specifically helpful for GMB posts and not any other social platform.
Dos
Don’ts
Step 3: Publish Your Post
After creating the post, all that’s left to do is hit “publish.” Remember that your GMB post will only be visible to your customers for seven days after it’s posted. Afterward, it’ll be automatically removed by Google, and you’ll have to create a new one.
Step 4: Engage With Your Customers
Your GMB post might encourage an old customer to leave a review, or a potential customer to inquire about a product or service. It’s best if you engage with these interactions and respond to them promptly.
This is an essential step for all social media platforms, but it’s specifically helpful for your GMB posts. Your customer reviews will show up front and might even influence the choice of potential customers.
Make a habit to:
Crafting the perfect GMB posts is essential if you want to advertise your products on Google. It won’t only help boost your sales, but it’ll also help market your brand or business in your local area. If you find the whole process confusing, you can always hire GMB optimization services to help you through it. They’ll know how to boost your rankings and ensure that you appear on the top.
Former Twitter CEO Jack Dorsey finally weighed in on the chaos enveloping his former company since it was taken over by Elon Musk late last month, but he did not mention the company’s new owner at all. Dorsey said in a tweet Saturday, “Folks at Twitter past and present are strong and resilient. They will…
Each Mastodon server is independent and can have its own rules around moderation.
Rideshare and car rental ads are often practical, focusing on convenience and other benefits of the service. Car sharing marketplace Turo has taken a more high-concept approach in a campaign from Los Angeles-based creative studio SixTwentySix that positions the brand as a deliverer of adventure and freedom. These Animated BMW Ads Turn a Times Square…
Idris Elba’s “Biggest” serves as the soundtrack of a fresh 30-second TV cut of an Apple iPhone 14 ad.
The 95th Academy Awards will see a familiar face next year: Jimmy Kimmel will return as emcee for the ceremony, which is scheduled for March 12, 2023 on ABC. Kimmel hosted back-to-back broadcasts in 2017 and 2018, before the Oscars opted to go hostless in 2019 and 2020. Amy Schumer, Wanda Sykes and Regina Hall…
Amber Guild, CEO of Grey New York, is departing the agency, marking yet another shakeup at the WPP shop.
By default, Discord allows every server to have up to 50 custom emojis. The server’s owner, as well as anyone with the “Manage Emoji” permission, can upload custom emojis to the server. It’s possible someone may upload a custom emoji to a server that other users don’t approve of. If this ever happens, users can…
By default, Mastodon will send users push notifications when certain actions take place in the social networking application. For instance, the app will notify users whenever someone mentions them in a post. Users have the option to turn off the app’s notifications if they don’t want to receive these alerts. Our guide will show you…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
