Twitter detailed two updates to Birdwatch, the pilot program where invited contributors flag potentially misleading information in tweets and write notes providing context, which was introduced in January 2021. The social network reiterated in a blog post Wednesday that only notes that are rated as helpful by a diverse group of contributors or that bridge…
The CMO of the Google-owned navigation app joins the Marketer’s Brief podcast to detail local ad-selling priorities and big sponsorship deals with the likes of Netflix.
Reddit rolled out the first of what promises to be a series of updates to the feed experience on its platform. The company explained in a blog post, “First, a prologue–if you will–to set the stage for our story. Reddit didn’t always have a continuous scrolling feed, in fact, many of you know that we…
After a dominant political party tied to President Abdel Fattah el-Sisi filed complaints against them, the journalists were charged with publishing fake news, among other counts.
After a dominant political party tied to President Abdel Fattah el-Sisi filed complaints against them, the journalists were charged with publishing fake news, among other counts.
In the new Publicis-Twitter study, 92% of people surveyed actively seek out comments about brands, products or services on social media.
Like many, the drama around Don’t Worry Darling, the new film directed by Olivia Wilde, drew me in quickly. Everywhere you look, whether it’s online, on Twitter and of course on TikTok, you’ll find the sordid details, trying to untangle a web of fact and fiction. The behind-the-scenes drama is garnering a lot of attention….
She reported on conflicts around the world and for a time was the only American broadcast journalist reporting from Baghdad during the U.S. “shock and awe” bombing campaign in 2003.
The holidays are getting nearer, as that waft of pumpkin spice hints. Soon, clients everywhere will be opening up their gifts, with images of branded water bottles, tee shirts, umbrellas and notebooks dancing in their heads. The holiday season for advertisers and agencies often means giving away branded swag. But does anyone really need a…
Ibotta’s Bryan Leach joins Ad Age’s John Dioso for an in-depth discussion on how performance marketing may prove to be the next frontier in digital advertising.
Audacy’s Brian Benedik sits down with Ad Age’s John Dioso to discuss why audio may be the best business solution to serve brand marketers and customers.
Gap’s latest campaign wants to redefine–or rather, expand–the meaning of the term “icon.” The apparel retailer, which is attempting a creative renaissance fueled by “American optimism,” launched its “Icons” campaign on Sept. 6 with a cast of people Gap’s global head of marketing, Mary Alderete, referred to as “culture shapers.” Emmy-nominated singer, songwriter and producer…
The event also spotlighted Apple’s new watch line and AirPods earbuds.
Amid a global slowdown in smartphone sales, Samsung is playing on some tech lovers’ deepest anxieties to persuade them to do the seemingly unfathomable: switch phone brands. Samsung–which had the biggest smartphone market share worldwide as of July 2022–is gearing up for a busier fall sales period with a global campaign that puts the spotlight…
In the new Publicis-Twitter study, 92% of people surveyed actively seek out comments about brands, products or services on social media.
Kanye West has a love-hate relationship with the brands he partners with. It’s mostly hate if we are being honest. The latest spats with Adidas and Gap are perfect examples. West partnered with Adidas back in 2014, and signed a 10-year deal with Gap in 2020. Both brands have released popular products using the Yeezy…
ANA releases guidelines to help companies develop and sustain authentic purpose statements.
Beyonc? intends to extend her summer reign well into the fall and beyond with a new campaign from Tiffany & Co. that also does some good for aspiring students in the creative arts. On Sept. 2–two days before the singer’s 41st birthday, five weeks after releasing her record-shattering seventh studio album, and just days after…
The company is in talks to develop a content partnership with MBC, a Saudi Arabian media giant partially owned by the government.
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