People of Crypto Lab Aims to Bring Diversity to the Metaverse With Virtual Pride Party

A project from two agency veterans aimed at bringing more diversity to who participates in virtual worlds is teaming with metaverse platform The Sandbox to bring a new type of Pride celebration to the metaverse. The newly minted People of Crypto Lab announced this week that it is launching a hub within the virtual gaming…

Behind Truff's sizzling rise—from food porn to a hot sauce brand on fire

What started as an Instagram handle has grown into one of the coolest hot sauces in the category, thanks to slick luxury positioning, unusual formulation—and a price point that category leaders would never dare.

Heineken Encourages People to Work Less and Happy Hour More

It’s difficult to admit, but sometimes it’s hard to stop working. There’s always another email to send or report to skim or something you could be doing late into the evening to position yourself for a better start the next morning. Heineken wants the office workers of the world to reconsider this impulse. To provide…

Publicis Sapient launches program to help people displaced by Ukraine war

“Bridge to Next” will offer not only jobs but counseling, childcare and language lessons.

Racist and Violent Ideas Jump From Web’s Fringes to Mainstream Sites

Despite some efforts by the largest tech companies to limit the spread of hateful content, it often remains only a click or two away.

How brands are celebrating Queen Elizabeth's Platinum Jubilee

From corgis to crowns, brands are lining up to pay homage to the British monarch.

Cann and Weedmaps Embrace ‘Radical Inclusivity’ for Pride

It would be a tall order on its own to try to recreate the spectacle of an iconic Pepsi commercial with Britney Spears. Not to mention borrow vocal flourishes from Lady Marmalade, pack in celebrity cameos and produce a banger original song and choreographed music video. But there’s that and more going on in a…

Cann and Weedmaps Embrace ‘Radical Inclusivity’ for Pride

It would be a tall order on its own to try to recreate the spectacle of an iconic Pepsi commercial with Britney Spears. Not to mention borrow vocal flourishes from Lady Marmalade, pack in celebrity cameos and produce a banger original song and choreographed music video. But there’s that and more going on in a…

Drew Afualo, TikTok Star, Goes On a New York Breakfast Crawl

A bagel, an iced latte, a berry tart and a conversation with the feminist firebrand about the ups and downs of online fame.

NHL and Highdive Capture the Euphoria of the Long-Awaited Stanley Cup Handoff in Joyous Ad

Ahead of the Stanley Cup Final on June 30, the NHL has experienced its highest viewership since the 2016/2017 season. Going into the postseason tournament is always at least a little emotional, but the NHL is leaving its 2021/2022 season with the assurance of more great moments to come. Created in partnership with Highdive, the…