Apr
28
Jay-Z backs beauty brand Madison Reed in $33 million investment
Posted in: UncategorizedMadison Reed operates 60 hair salons across the U.S.
Apr
28
TikTok: How to Clear Your Watch History
Posted in: UncategorizedTikTok’s Watch History feature allows viewers to see all of the videos they’ve watched on the platform in the past seven days. Users also have the option to clear their watch history whenever they’d like. Our guide will show you how this is done. Note: These screenshots were captured in the TikTok application on iOS….
Apr
28
One Year On, Nearly Half of Users Opt-In to Apple’s ATT Tracking
Posted in: UncategorizedApple sent shockwaves through the industry a year ago with the introduction of its App Tracking Transparency (ATT) framework, a mechanism that asks iOS users whether they want to be tracked by apps and have that data used by marketers to target ads. This sent advertisers into a tailspin, concerned there wouldn’t be enough addressable…
Apr
28
Club Brugge: Patience
Posted in: Uncategorized
This Sunday, the biggest date in the Belgian footballing calendar kicked off with four of the country’s top teams heading into battle on the football field to win that coveted first place, and be crowned the champions of Belgian football.
Current champions Club Brugge, who are in second place behind Union Saint-Gilloise, launch their support offensive to their fans with a film created by independent creative hotshop Mutant.
Apr
28
Swissquote: Dancing Hands
Posted in: Uncategorized
Swissquote allows you to keep all the crypto opportunities at hand. So well… Let’s have a hand grooving and enjoying among all its possibilities.
Apr
28
Qatar Airways: Let's Fly
Posted in: Uncategorized
Qatar Airways invites people to ‘Experience the Exceptional’ in new brand campaign.
Qatar Airways has launched a global brand campaign in partnership with McCann UK to make its commitment to perfection known all across the world.
‘Let’s Fly’ is Qatar Airways’ largest brand collaboration in seven years and encourages people to start an exceptional journey of discovery from the moment they step on board a Qatar Airways aircraft.
Embracing the iconic Qatar Airways colour, a burgundy carpet inspires travelers to journey to the locations of their dreams, while a specially-composed track dramatizes the unparalleled levels of service experienced when flying with the airline.
McCann UK was appointed global agency of record for Qatar Airways in 2021. The campaign includes TVC, social and print advertising.
Apr
28
Jeep: Jeep Code
Posted in: Uncategorized
Jeep has just launched their new campaign ‘Jeep Code’ by Publicis Toronto.
The average Jeep buyer is typically a Boomer or a Gen Xer. To target younger generations who have been buying more vehicles during the pandemic, Publicis Toronto developed an innovative marketing campaign, Jeep Code – transforming every Jeep grille into a barcode, powered by Snapchat.
Jeep Code is a first-of-its-kind technology that allows every Jeep’s seven-slot grille to be scanned using a Snapchat lens to identify the particular model, show its price and inventory nearby, and launch the buying process.
The result? An entertaining and informative introduction to Jeep Code that attracts younger buyers and helps to connect them to the right vehicles in their area.
Apr
28
Warah: The Nameless Women
Posted in: Uncategorized
Wunderman Thompson, India, in collaboration with Warah, a premium fashion label in Bangladesh, aims to help women regain their sense of self, through a nation-wide activation titled – The Nameless Women. An activation that began in Sangamukh Village, Bangladesh is slowly now becoming a movement.
Apr
28
Lacoste: Unexpected Encounters
Posted in: Uncategorized
Since 1933, the Lacoste crocodile has transcended time, style and genre – it roams over a limitless range. Its defining feature is that it is worn by people from all walks of life, each sporting the crocodile in their own way.
Inspired by the diverse Lacoste community, the new campaign reveals that moment when two very different people meet by chance and discover that they have something in common: a piece of clothing bearing the Lacoste crocodile.
These sweet, funny encounters trigger smiles, eye contact and camaraderie.
This new campaign, elaborated by BETC, celebrates the crocodile as an initiator of unexpected encounters. It brings together people who seemed to be on opposite sides.
Apr
28
In Films and on TV, a New Openness to Natural Black Hairstyles
Posted in: UncategorizedThe relationship between characters and their Afro-textured hair has become a focus of directors and stylists, who are mindful of Hollywood’s restrictive past.
Apr
28
Why Beyoncé is investing in startup beverage brand Lemon Perfect
Posted in: UncategorizedThe singer cites accessibility and health in supporting Lemon Perfect, a promising but small enhanced water brand.
Apr
28
How Maya Lasry Got To Where She is Today: ‘Fast & Furious’ Ads and Early Social Media
Posted in: UncategorizedWhen Maya Lasry started out as creative coordinator at Universal Pictures in 2014, little did she know she was about to embark on the career ride of a lifetime. Her passionate yet humble nature, along with her rapidly evolving skillset, has led her to market one of the most widely recognized film franchises in America….
Apr
28
Peacock Grows to 13 Million Paid Subscribers Following Super Bowl, Winter Olympics
Posted in: UncategorizedNBCUniversal’s recent shift to focusing on Peacock’s paid tier instead of its free one is already paying off for the company. Last quarter, the streamer added 4 million paid subscribers, growing to 13 million paid subscribers. That was a 44% increase overall, parent company Comcast said as it reported earnings Thursday morning. That was largely…
Apr
28
TikTok Highlights Its Trailblazers for Asian & Pacific Islander Heritage Month
Posted in: UncategorizedTikTok kicked off its Asian and Pacific Islander Heritage Month celebration Thursday by spotlighting its creators who are part of the community in a TikTok Live program throughout May. Creators who influence TikTok audiences in culture, entertainment and trends will share their stories and showcase the #APIFamily hashtag via TikTok Live. Some influencers nominated by…
Apr
28
Innocent Maps Out Plan to End Ad Industry Greenwashing
Posted in: UncategorizedIn February, Innocent Drinks had a “misleading” promotion banned by regulators for exaggerating its positive environmental impact. Now, as it launches a campaign entirely focused on sustainability, its CMO wants to collaborate with the wider advertising industry to ensure brands aren’t scared to speak out about green initiatives. Recently promoted from marketing director, the Coca-Cola-owned…
Apr
28
Pfizer: Visible Emergency
Posted in: Uncategorized
Ogilvy Argentina and Pfizer México created “Visible Emergency” to raise awareness and encourage vaccination against respiratory diseases. To do this, they designed an ambulance with transparent walls that allows to see what happened inside the vehicle. The ambulance traveled the busy streets of México City, recreating an emergency to show in real time the risk of not being vaccinated.
Apr
28
SPAR Nigeria: Christmas Sale
Posted in: Uncategorized
This ad taps Into a humorous tale of unexpected encounters as Santa makes his way to SPAR to shop for Christmas. The video highlights the various offers on products available at SPAR.
Apr
28
SPAR Nigeria: Valentine Sales
Posted in: Uncategorized
This ad taps Into a humorous tale of unexpected encounters as a Magician takes his Girlfriend to SPAR for Valentine’s sales. The video highlights the various offers on products available at SPAR.
Apr
28
Al Arosa Tea: Bigger head, more focus
Posted in: Uncategorized
This campaign is directed to tea lovers and those looking for focus And activity, Especially in the age group of “20: 35” years. This campaign aims to restore El Arosa tea’s position and loyalty in the Egyptian market once again and enhance its position and gain new Customers from all classes.
Apr
28
With Being Studios, Podcasting Meets Reality Television
Posted in: Uncategorized“Being Trans,” the first show from Lemonada Media’s new initiative, attempts to translate the immediacy and ostensible verité of television into an audio-only format.
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