Apr
20
Omnicom first-quarter organic revenue rises with growth in every region
Posted in: UncategorizedOperating profit and cash flow performance weakened as the holding company left Russia.
Apr
20
Human-Sized Dog Beds – The 'Plufl' is an Anxiety-Reducing Nap Bed for Humans Inspired by Pet Beds (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The ‘Plufl’ is a large dog bed designed for humans. The bed is large enough that humans and animals can nap together, or alone with extra pillows. The Plufl was created by Noah and Yuki,…
Apr
20
Elon Musk Races to Secure Financing for Twitter Bid
Posted in: UncategorizedThe world’s richest man is trying to shore up debt financing, including potentially taking out a loan against his shares of Tesla, so he can buy Twitter for $43 billion.
Apr
20
Netflix loses 200,000 customers, its first decline in a decade
Posted in: UncategorizedAccording to the company, there are 100 million households that use its service and don’t pay for it.
Apr
20
Netflix Loses Total Global Subscribers for the First Time Since 2011
Posted in: UncategorizedNetflix, the world’s largest streaming service, saw a dip in subscribers globally for the first time since October 2011. At the end of the first quarter, the company reported 221.6 million global subscribers, a loss of 200,000 and a miss of the projected 2.5 million net adds. That’s a far cry from the 8.3 million…
Apr
19
NBC Sports to connect college athletes to brands
Posted in: UncategorizedNotre Dame is an initial partner in “NBC Sports Athlete Direct.”
Apr
19
Roblox accused of deceptive marketing in complaint to FTC
Posted in: UncategorizedAd watchdog TINA claims the platform lacks sufficient guardrails to inform consumers.
Apr
19
How Deep Learning Can Help You Work Smarter, Not Harder
Posted in: UncategorizedThese days, marketers and agencies using self-serve tools to buy and trade media are under a lot of pressure to deliver incredible results on smaller and smaller budgets. Manual optimization only compounds those difficulties–it takes forever, it is inconsistent and it is not scalable. However, with deep learning, marketers can free themselves from most of…
Apr
19
What does the new jobs boom mean for the ad industry?
Posted in: UncategorizedLeaders from the Ad Age Amp community weigh in on how the booming jobs market is affecting the ad industry.
Apr
19
Don’t Leave Your Email Marketing Capabilities on the Table
Posted in: Uncategorized4200%. That’s the percentage of ROI that email marketing can generate. Many resources cite the benefits of email marketing for businesses. It’s a promising approach, potentially ranking among the next major performance marketing trends. But still, email marketing is a largely unexplored area in performance-based marketing. Performance marketing differs from traditional marketing based on its…
Apr
19
Not Blowing Smoke: Legal Weed Market Is Expected to Hit $130 Million on 4/20
Posted in: UncategorizedCannabis-loving revelers haven’t traditionally been known for their restraint on April 20. So could it follow that marketers have taken a similar no-holds-barred approach to the revered weed holiday, perhaps overstating its importance on the cannabis calendar as the Super Bowl, July Fourth, New Year’s Eve and Black Friday of ganja all rolled into one?…
Apr
19
Watch the newest commercials from Samsung, VistaPrint, Behr and more
Posted in: UncategorizedSamsung serves up a moody, cinematic spot about a woman who uses a Galaxy Watch to track her nighttime runs.
Apr
19
Initiative Global CEO Amy Armstrong departs for Amazon Ads
Posted in: UncategorizedInitiative’s first female global CEO will now oversee the retail giant’s global agency and account teams.
Apr
19
Macmillan Cancer Support: Whatever you need
Posted in: Uncategorized
New chapter of the “Whatever It Takes” platform shines a light on the range of support available for people living with cancer.
One in two of us will get cancer. Which means one in two will need practical guidance and information following a cancer diagnosis across a variety of issues and topics. In the new “Whatever you need” campaign, created in partnership with AMV BBDO, Macmillan Cancer Support will focus on raising awareness of how to get support for any issue through its services.
In this next chapter of the 2021 “Whatever it takes” brand platform, the work champions the incredible services that Macmillan provides to support people living with cancer when they need it the most. The new advert brings to life the endless questions that can come with a diagnosis – such as “can I still date?”, “what if I get pregnant?” and “can I sunbathe?”- to highlight that, whether it be about cancer in general, work, money or life, support is available seven days a week via Macmillan’s Support line, as well as peer-to-peer support via the charity’s Online Community.
Apr
19
The Hanes Guru Continues His Quest for Ball-ance in Cheeky New Campaign
Posted in: UncategorizedIf you were watching the first round of the NBA Playoffs, chances are you caught an impressive display of ball control–during a commercial break. That’s because underwear and apparel brand Hanes debuted “Stay Cooool. Stay Supported,” a campaign introducing its X-Temp Total Support Pouch product line, which boasts cooling fabric and breathable mesh panels. The…
Apr
19
Audemars Piguet: A Journey Through Time | Audemars Piguet
Posted in: Uncategorized
Picasso said “it takes a long time to become young” – Since its launch on April 15, 1972, the Royal Oak, the flagship model of luxury watch brand Audemars Piguet, known for its trademark octagonal design, has been a symbol of audacity, a refusal to capitulate, and the freedom of spirit felt by those driven by the impulse of youth. Today, even with constant innovations and ever-changing aesthetics, the Royal Oak is a symbol that has stood the test of time by remaining “forever young”.
To honor the 50 years of continuous innovations to this iconoclast turned cultural icon, Publicis Luxe has created an immersive journey into the heart of the cultural trends that have shaken up and enlivened the fields of contemporary art, architecture, design, music and more from 1972 to almost tomorrow.
A Journey Through Time was produced by the Temple Caché collective, which meticulously reconstructed the pop cultural iconography of each decade, using the Royal Oak’s iconic octagonal design as a point of passage.
Apr
19
Letizia Battaglia, Photographer of Mafia Brutality, Dies at 87
Posted in: UncategorizedHer images of victims on the streets of Palermo were stamped on the nation’s consciousness as she challenged the grip mobsters had on her native Sicily.
Apr
19
Horizon Media will use Nielsen alternatives for up to 15% of TV upfront deals
Posted in: Uncategorized‘Without a doubt a multi-currency ecosystem will become the new norm,’ says chief investment officer.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.