Reddit pledged $1 million toward its Community Funds Program earlier this week, saying the goal is to back ideas that are creative, impactful and spark collaboration within and across communities. The company will accept nominations for $1,000 to $50,000 in funding for projects and choose which ones to back based on community impact, creativity and…
A powerful TV ad about the menopause that won Channel 4’s prestigious £1 million Diversity in Advertising Award will launch on Channel 4 tonight (29.04.22) at 8.10pm.
Creative agency AMV BBDO’s winning campaign for TENA will use the warm and honest relationship between a mother and her daughter to unflinchingly highlight some of the realities of the menopause in a way never seen before on British TV.
ALCEC & Grey Argentina Ask You to “Don’t Fear the Finger”
In Argentina alone, more than 1 case of prostate cancer is diagnosed per hour, and more than 11,600 per year. It is the second leading cancer death cause in men (with an average of 10 deaths per day), considering that 1 in 6 over the age of 50 will develop it during their lifetime.* Facing this reality LALCEC, being the most important organization in cancer prevention and detection in Argentina, with more than 100 years of experience, premieres its new campaign created together with Grey Argentina as an opening for a series of actions leading up to June 11th, World Day of Prostate Cancer.
Since 1963, nearly 193,000 children and teens have been killed with guns on American soil—more than four times the number of U.S. soldiers killed in action in the Vietnam, Persian Gulf, Afghanistan, and Iraq wars combined, according to Children’s Defense Fund. According to the gun control advocacy group Change The Ref, last year alone 3,044 […]
The post Leo Burnett Receives Four Grand Clios for their Gun Control Work appeared first on Adpulp.
Full jury lineup also announced, and it features more marketers than ever.
Burger King has decided to part ways with agency David after the fast-food chain named independent agency O’Keefe Reinhard & Paul as its creative agency of record for the U.S. market. Numerous successful and award-winning campaigns were made by Burger King and David under BK CMO Fernando Machado, who left a year ago. They developed…
H&M has launched a global brand campaign for their menswear line to help men around the world embrace their own style and be confident in every moment. The campaign “Wear that feeling”, stars SNL comedian and actor Pete Davidson.
“Wear that feeling” perfectly captures the fresh energy in global men’s fashion which is all about freedom of expression and self-confidence in every single moment. The campaign films see Pete placed in those everyday situations which ultimately offer a comedic scenario for the star and puts his H&M outfit in the centre of attention. Pete Davidson’s own bold personal style completely embodies what H&M Man stands for, being confident and unafraid to be your authentic self, no matter what life throws at you, or the situation you are in.
Sky Mobile is highlighting how you can keep hold of things you would normally lose, such as mobile phone data, with British star Lily James showing how the ‘Roll’ feature makes your data go further.
The campaign, created by Engine Creative, is the newest installment of Sky Mobile’s ‘Hello Possible’ campaign. It highlights how Sky Mobile’s ‘Roll’ feature allows you to keep hold of what you would normally lose. At the end of every month, any unused data is typically lost with other network providers, whereas Sky Mobile lets you keep the data you have paid for, rolling it into your Sky Mobile piggybank for up to three years.
Streamer will add Digital Ad Ratings coverage with the goal of eventually using Nielsen’s next-generation cross-platform measurement.
The Super Thanks monetization option that YouTube introduced for select creators last July is now available to all eligible creators across 68 locations in the YouTube Partner Program. The feature enables fans watching videos on the Google-owned platform to purchase Super Thanks at various points, between $2 and $50 (or the equivalent in their local…
For those who think goat yoga is so 2016–it is, by the way–there’s a new mind-body-mammal experience launching in the heart of Kentucky. And while it may have started off as a lark–one of several concepts for a brand brief that essentially said “bring it!”–horse yoga is about to be a thing. A little backstory:…
Changing your water heater yourself can be a lot more complicated than you think… Nobody wants to take care of that. But with HydroSolution, it’s so easy to replace that you could even fantasize about their effectiveness.
IKEA introduces: Swedish Seedballs – A meal you can plant for endangered insects.
The newest version of IKEAs iconic meatballs is made in a collaboration between IKEA Denmark and the WWF World Wildlife Fund. The aim is to raise awareness of the loss of biodiversity and its consequences while inspiring and engaging people to turn their dry lawns into wild, lush gardens.
Wearclue’s First-Ever Campaign Blends Detective Clichés with a Comedy Twist
Wearclue, the new app to collect fashion inspiration, is celebrating its official launch with its first ever campaign. Directed by Great Guns director Calum Macdiarmid, the spot presents a subversive medley of fashion and detective tropes under a comedic light.
If recent announcements about ad plans by these giants have rattled the rest of the streaming world, Roku is wearing its poker face.
TikTok’s Watch History feature allows users to see the videos they’ve watched in the past seven days. Users can clear their Watch History whenever they want, and they can also turn off the Watch History feature entirely. When someone turns off TikTok’s Watch History feature, the application will still track the videos they’ve watched in…
Pinners are going to the chapel and they’re gonna get married. Pinterest shared trends it is detecting as the 2022 wedding season approaches, saying in a blog post, “The 2022 wedding season is going to be one of the busiest on record as couples make up for canceled, altered and postponed celebrations. As the destination…
TikTok rolled out a Q&A feature to all creators on the video-sharing platform last year, which allows users to ask questions on a creator’s profile and/or in video comments, which the creator can answer in video responses. TikTok updated the Q&A feature to allow users to browse and answer suggested questions that have been submitted…
To support Ukraine in difficult times of war, the most popular advertising media ‘Adweek’ released a special issue ‘On Ukraine, by Ukrainians’, the funds from which will go to help Ukrainians.
We decided to join Adweek`s initiative and created the ‘Ukraine is our Earth’ project in collaboration with the Weiden+Kennedy Amsterdam agency. This work is based on one of the most famous photographs of the Earth, taken by NASA in 1990, and the iconic speech of astronomer Carl Sagan ‘Pale Blue Dot’, which he dedicated to this image. Inspired by Sagan’s work, we created a tribute to his speech to tell the world how every Ukrainians feel now. The rethought manifesto was renamed to ‘Pale yellow-blue dot’ and became a powerful message of Ukraine to society. In the text, the pale dot that was originally the Earth became Ukraine. And the yellow ray against the blue sky turned into a visual symbol of hope that Ukrainians do not lose despite the dark times.
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