Pinterest is marking Women’s History Month by providing 10 women-owned businesses on its platform with monetary and strategic support through its Pinterest Elevates program. Pinterest Elevates started up in 2020 as the Community Rebuild program, with the goal of assisting Black business owners who were heavily impacted by the pandemic, and it expanded to cover…
Have you ever noticed that sometimes we’re not quite ourselves when we’re driving? Like Mr Wheeler in Disney’s “Motor Mania”, a perfectly respectable person can turn into an aggressive monster in traffic. By combining the ridiculousness of the Power rangers with the kitsch of B-series movies, this offbeat campaign invites motorists not to transform into monsters when they have a heavy foot on the accelerator, to remain relaxed and zen for the well-being of everyone, but also for themselves.
For Moments Like No Other With Ana de Armas
Celebrate the moments that mean the most to you and live life to the fullest, just like Ana de Armas in her natural diamonds.
Investing in crypto is happening in almost every American home, where people are discovering the value that future-proof investments can have on their financial legacies. Grayscale Investments, agency of record Vested, production company Honor Society, and director Brennan Stasiewicz have collaborated to create a new campaign showcasing how everyday investors are using crypto to rewrite the rules on building financial legacies that will stand the test of time.
Looking to take a savvier approach to your drinking? You can learn a thing or two from The Savvy Man, a new brand spokesperson for award-winning E & J Gallo Winery brand Black Box Wines played by Adam Scott, who stars in the critically acclaimed Apple + Series, Severance. as well as series such as Parks and Recreation and Big Little Lies. The premium boxed wine brand has teamed up with independent creative agency Red Tettemer O’Connell + Partners (RTO+P) to debut a new campaign. Always at the ready, Black Box Wines offers award winning wines for 40% less – and we’re talking over 100 gold medals for excellence.
The debut spot, “Savvy Moves,” introduces The Savvy Man. Ensconced in a luxurious den, he slides down a library ladder to show off his large, premium collection of award-winning Black Box Wines, convincing drinkers to “come over to the savvy side.” The campaign will run nationally across OTT, including Roku, Disney+, and YouTube. A second spot, “Savvy Gathering,” will roll out in the coming weeks. This campaign marks RTO+P’s first for Black Box Wines since beginning work with E & J Gallo Winery last fall – and the debut of Black Box Wines’ first-ever brand spokesperson.
Creative digital production house Shuttlerock, has announced their ongoing commitment to drive positive change and give back to the community, by making its first steps towards using the creative it produces, as a force for good.
‘Creative For Good’ is an initiative first catalyzed into existence by Shuttlerock’s commitment to the Pledge 1% movement, where companies donate 1% of their time, product, profit and/or equity in an effort to support and accelerate the progress of mission-driven organizations.
Swedish hotel chain Elite Hotels is hoping to lure visitors back to travel again after the pandemic with a campaign that focuses on an unexpected aspect of hotel stays—their sounds.
The work, by Stockholm and Hamburg-based agency Volt, includes a series of digital videos that take a microphone to some very specific hotel noises: meals being prepared in the hotel kitchen; luggage wheeled down a hallway; the sizzle of the sauna; the tinkle of room service arriving on a tray.
The ‘Don’t Get Swindled’ campaign was one of Checkers Sixty60’s most successful digital marketing campaigns in the brand’s history, and its most ‘viral’ campaign.
GREAT, the United Kingdom’s international promotional program that spans both trade and tourism, is activating a campaign in the U.S. aimed at inspiring Americans to take a fresh look at the UK.
As part of the integrated campaign, the UK’s iconic red telephone booths will pop up across New York City where passersby can literally “answer the call” and gain access to one of several event activations centered around the cultural cornerstones of food, innovation, sports and music. The activations will be hosted by the likes of “The Great British Baking Show” winner and celebrity chef Nadiya Hussain where she will cook alongside consumers; AI scientist Dr. Shama Rahman who will host the “World’s First AI Banquet” with an AI platform bringing British icons William Shakespeare and Agatha Christie to life; an English Premier League match party with soccer legends Ian Wright and Michael Carrick attending; as well as four intimate concerts showcasing up-and-coming British musicians in late March.
The “GREAT Calling” campaign and its immersive events aims to showcase the vibrance of modern British culture while debunking outdated British stereotypes to which many Americans cling.
NHS England has launched a major new campaign to help people overcome their fears of visiting the GP if they feel they may have early symptoms of cancer. The campaign, called ‘Jack-in-the-box’, was created in partnership with M&C Saatchi London.
M&C Saatchi has partnered with NHS England to create a 360 campaign which aims to increase the number of people presenting early with symptoms that might be cancer, so that their worries can be allayed, or an early diagnosis can greatly improve their prognosis.
The push is based on the insight that when someone notices a change in their body, alarm bells can ring, and when the thought of cancer pops into their mind, it can increase their fear of coming forward. It seeks to encourage people who have noticed a concerning change in their body to overcome this fear and contact their GP.
A tense 60-second TV spot, directed by Barney Cokeliss at Mad Cow Films, uses the metaphor of a man carrying and winding a jack-in-the-box to show the worry people can carry around with them, and the way their tension builds up as time passes. The ad demonstrates how, statistically-speaking, most people who go for tests, are told they don’t have cancer – that the box is empty. And for those who do, an earlier diagnosis is always better – and makes it much more treatable.
Optimizely offers three essential discussions that CMOs need to have with their CEOs this year to help get the ideas, people and resources needed for success.
TikTok allows users to organize the videos they’ve favorited into collections. In a previous guide, we showed you how to create a new collection from scratch, and now, we’ll show you how to add additional videos to a collection you’ve already created. Note: These screenshots were captured in the TikTok application on iOS. There are…
The 2022 campaign for the Ford Puma was kicked-off across different countries in Europe, showing how this edgy and adaptable mini-SUV has room for everything you love.
(TrendHunter.com) The Craighill ‘Tetra’ is an elegant, tetrahedral brainteaser toy for those seeking out a way to enhance the appearance of their workstation, while also encouraging a sense of play. The…
Spark Foundry did not defend the account, according to a person close to the situation.
As plant-based eating is on the rise, Burger King has been on a drive to promote its meatless menu. Its latest campaign tries to trick meat lovers into considering alternative options by presenting them with an optical illusion. At first glance, the brand’s print and outdoor ads appear to depict real meat. Upon closer inspection,…
The brand is seeking to appeal to Gen Z with a new Roblox partnership and philanthropy involving influencers.
Danone’s Surbhi Martin discusses breaking away from the conventional ‘bite-and-smile’ with a strong turn toward sports and fitness.
iSpot.tv, a leading measurement company in the industry’s effort to create alternative currencies to Nielsen, has found a solution to one of its biggest measurement deficiencies: tallying out-of-home audiences. The company has bought Tunity–which measures consumer viewing habits in public locations like bars, restaurants and gyms, waiting rooms and airports–in a stock and cash deal…
Brands need to stop selling dreams and start solving problems.
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