Hasta La Creative!

White Claw® Hard Seltzer, the nation’s number one-selling hard seltzer, is bringing something entirely new and different to the hard seltzer category with the launch of White Claw® Surf.

White Claw® Surf is the first full flavor offering from the brand, meticulously crafted, with a collision of flavors for sensational refreshment.

With the pandemic forcing the closure of the Australian border to all international tourists in 2020, this film is part of a larger immersive film project using 8D audio technology designed to help brand Australia maintain relevance and desirability to international travellers.

The film entitled “Tune onto Aus’ is a collaboration with Flight Facilities and the Melbourne Symphony Orchestra, whose spine tingling live recording of James Curds’ ‘Got To Have’ is reimagined in 8D audio against stunning scenes of Australiana and unique moments of rejuvenation, expressed through powerful visual metaphors.

As part of the International Day of Non-Violence Against Women, Movistar together with Havas+ launched the action ´Minute 8: the minute of silence that started the conversation´.

According to the ONU, a woman dies every eight minutes in the world due to gender violence. Taking this horrifying data as a kick-off, in all Movistar Prime programs, every 8 minutes 1 minute of silence was made in memory of the victims, and above all to highlight the magnitude of the problem.

´As soon as we knew this terrible data, we understood that the initiative had to show this in the media in a different way,’ commented Mauricio Fernandez-Maldonado, Chief Creative Officer at Havas Group Peru. ´We wanted the silence to be deafening, and for it to be every 8 minutes, to make us realize how often it happens and how important it is to talk about it´.

This action was intended to raise awareness of the alarming reality and expose the issue in the mainstream media. Since, from this minute of silence, a total of 45 minutes of silence were achieved on live television, and the silence was transformed into the conversation.

‘Summers mein kare cold, winters mein ho jaaye fold’ – (Cools during Summers & Folds during Winters)

Hindware Appliances just released i-Fold, a foldable air cooler. It shows a man visiting his son’s house. As he enters, he complains about the hot weather in his son’s city. Busy making tea in the kitchen, the son responds with ‘khol do’ (open it). Confused, the father starts unbuttoning and removing his clothes, assuming his son was asking him to undress. When the son finally walks into the living room and finds his father sitting on the couch in a vest and boxers, he points to the foldable Hindware i-Fold Air cooler right next to his father, finally putting an end to the comedy of errors. i-Fold, offers every Indian home a wholesome solution, not for just summers but for the seasons that follow as well, i-Fold is a one-of-a-kind product. ‘Summers mein kare cold, winters mein ho jaaye fold,’ to perfectly articulate the soul of the product that translates to – ‘Cools during Summer & Folds during Winters’. The play on the word ‘kholdo’ (open it) and the Indian habit of dads to go all commando with the onset of summers was a good space to play in.

No one can guarantee an assurance in India, like Dulux can. We as Indians are sensitive, caring and want to place our trust in people where we will not be cheated or duped. So, as a part of the assurance launch campaign in India for the first time, Dulux made a promise to Indians across all platforms via the Dulux Promises campaign. Dulux made an Ad film which showcased experts from different walks of life assuring their customers that the task will be completed as per their expectations, much like Dulux promises.