Feb
24
Marketers Aren’t Waiting Around for Meta to Solve Its Apple Conversion Problem
Posted in: UncategorizedAfter a torrent of bad news–most notably a disappointing earnings report that sent shares tumbling–Meta finally had something good to share with the advertising community last week: It had improved its underreporting of iOS web conversions to 8%, down from 15% in September. Advertisers were, for the most part, nonplussed. “We were adapting to this…
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