Omnicom reported fourth-quarter organic revenue growth of 9.5% as it continued a comeback from a COVID-19 contraction. The company posted full-year 2021 organic growth of 10.2%.
For Valentine’s Day, Panera Bread’s new campaign is giving customers a chance to win a baguette they won’t find on the menu–a baguette-cut diamond set in a gold band. But bread isn’t totally out of the equation. The chosen recipients will receive their diamond in a bread bowl-inspired ring box alongside a year subscription to…
Instagram shared some user safety updates on Safer Internet Day Tuesday. The Security Checkup feature Instagram begin rolling out last July to help people whose accounts may have been hacked is now available to everyone globally. The feature guides people through steps to secure their account, including checking login activity, reviewing profile information, confirming accounts…
Model-actress Kaia Gerber dances solo down a grand staircase in an opulent ballroom, while influencer Quen Blackwell gets into the groove by surrounding herself with a couple of friends and dozens of flowing wigs. Translation, Beats by Dre The women star in the latest global ads from Beats by Dre, joining tennis champ Naomi Osaka…
Lizzo might feel “good as hell,” but she’s also looking it in this upcoming Super Bowl ad. The award-winning artist appears in a 22-second teaser released today, #SeenOnPixel, for Google’s Pixel 6 phone that highlights its camera feature, Real Tone. The ad celebrates people across race, age and gender by featuring pictures of them to…
TikTok revealed several updates to its community guidelines on Safer Internet Day Tuesday. The video creation platform pledged to continue its efforts to prevent the spread of dangerous acts and challenges, including suicide hoaxes, on its platform, highlighting them in a separate policy category with more detail rather than including them under its suicide and…
I’m Ad Age Editor Jeanine Poggi, counting down to Super Bowl LVI. With less than one week left until the Cincinnati Bengals face off against the Los Angeles Rams, airing on NBC on Feb. 13, Ad Age is bringing you breaking news, analysis and first looks at the high-stakes Big Game commercials—all in our Super Bowl newsletter. Sign up right here to get them in your email.
Michelob Ultra assembled six sports stars for its Super Bowl ad, taking their fiercely competitive nature to a somewhat unlikely “arena.” Serena Williams, Peyton Manning, golfer Brooks Koepka, soccer legend Alex Morgan and basketball stars Jimmy Butler and Nneka Ogwumike battle it out at the bowling alley, Ad Age’s E.J. Schultz reports. Steve Buscemi, who played a bowler in the movie “The Big Lebowski,” serves as bartender.
The ad continues Michelob Ultra’s Super Bowl strategy of bringing together athletes engaged in activities outside of the sport for which they are known, while also giving equal representation to male and female stars.
You can watch Michelob Ultra’s ad and all the Super Bowl ads released so far here.
Super Bowl commercials this year will include glitzy forms of marketing innovation, such as NFTs and references to the metaverse, but many advertisers are also continuing to stick with tried-and-true Big Game advertising tactics to win over consumers. Even as Super Bowl marketers explore virtual worlds, they are simultaneously touching upon themes of nostalgia and relying on high-profile celebrities in an effort to resonate with the 100 million or so viewers who will likely watch the game. Here’s a look at Super Bowl commercial tricks that have long been in brands’ arsenal and are getting a new spin.
To keep track of all the advertisers running national spots in the game, bookmark Ad Age’s regularly updated Super Bowl ad chart.
Celebrities, along with plenty of normal folk, eat a lot of strange things in Uber Eats’ Super Bowl spot. Jennifer Coolidge, Trevor Noah, Gwyneth Paltrow and Nicholas Braun chow down on non-food items like cat litter, dish soap and diapers, Ad Age’s Ann-Christine Diaz writes.
Irish Spring also released its first Super Bowl ad this week, showing a river traveler who is swept to a distant land where odors are not tolerated, Ad Age’s Jack Neff writes. He is dipped into a large vat of water that is, it seems, filled with Irish Spring body wash. He emerges refreshed and joins his captors in dancing around a giant bottle of Irish Spring body wash as if it were a Stonehenge-like monolith.
Big Game veteran Gerry Graf, of Slap Global, recalls the top five lines he’s heard from clients, talent and more, before, during and after he created some of his memorable spots for the Big Game. These include things like, “You made Tom Hanks upset,” and “What should we say in one second to really portray the brand experience?”
Yet another crypto brand is joining the Super Bowl fray. Israeli social investment network eToro makes its Super Bowl commercial debut alongside FTX and Crypto.com. Creative details remain undisclosed, but a teaser released earlier this week included the caption, “From Sunday, investing will never be the same.”
Hear more about Super Bowl ad plans on the latest episode of the Marketer’s Brief podcast.
“The Cable Guy” and “Austin Powers” will get some new life—decades later—in Super Bowl commercials. Verizon hinted at the return of Jim Carrey as the cable guy in its teaser, while General Motors showed in its teaser Rob Lowe and Mike Myers reprising their “Austin Powers” roles.
You can watch these teasers, along with others including new ones from Google and TurboTax, here.
Directors, marketers and agency execs behind some of this year’s most anticipated in-game ads discussed their strategies with Ad Age today. Missed it? You can catch up here.
Variety isn’t the spice of life these days–experience is. Seventy-four percent of Americans favor experiences over products according to data from Expedia–granted, there’s inherent bias in a travel booking company’s analysis, but they would be the ones to know. In general, modern consumers are hungry to live, enjoy, share and review. Yet many businesses are…
Bemnet Yemesgen joined Twitter in the newly created role of global head of creative strategy and brand identity, coming from Discord, where he had been creative director. Yemesgen will oversee the Twitter creative studio, leading a global team responsible for honing, shaping and designing the Twitter brand and how it shows up on the platform,…
Taco Bell hypes its latest menu addition, Cantina Crispy Chicken Tacos, with the help of a young couple whose pre-prom photo op is thwarted.
Although most headlines appear to suggest Spotify’s biggest issue is whether or not to drop The Joe Rogan Experience podcast series, the bigger problem for the audio brand is that it has crossed a divide into publishing. Spotify has found itself in the same gray area of other platform giants-turned-media companies like Facebook and YouTube….
M?ller Milch has consolidated its advertising agency for the German market into Grey, which will see the WPP creative agency work across a range of its dairy products. Based out of its Alois M?ller dairy at its Swabian headquarters, the dairy products manufacturer generates around $6.7 billion (5.9 billion euros) worldwide and owns brands including…
The tech giant’s program to fund the future of media, Google News Initiative, has announced the 15 organizations it plans to work with for the 2022 Ad Transformation Lab. The program aims to spur digital transformation and bolster ad businesses of Black and Latinx-owned publishers in the U.S. and Canada. The program selects publishers from…
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