Feb
15
Tyler Turnbull replaces Carter Murray as global CEO of FCB
Posted in: UncategorizedSusan Credle, global chief creative officer of FCB, will also take on a global chair role.
Feb
15
Are Mega Influencers the New Mega Media Platforms?
Posted in: UncategorizedEditor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Super Bowl 56 shattered records with more than 100 million viewers and a $7 million price tag for 30-second ad spots. These yardsticks clearly demonstrate the enduring value of being able…
Feb
15
Neighborhood Social Network Nextdoor Revamps With an Eye on Community
Posted in: UncategorizedNeighborhood social network Nextdoor is putting community front and center in its new product strategy. Head of product Kiran Prasad, who joined the company last April from LinkedIn, spearheaded the changes, citing research that found that people join Nextdoor to connect with the neighborhoods that matter to them and belong. The goal is to build…
Feb
15
Messenger: How to Use the Sky Chat Theme
Posted in: UncategorizedMessenger released a Sky chat theme that adds a blue sky and white clouds to conversations. When someone activates the Sky chat theme in a conversation, the conversation’s emoji will automatically be updated to the “Sun Behind Cloud Emoji.” In addition, three Word Effects will be added to the chat for the words “Clouds,” “Sun”…
Feb
15
A Crash Course in Brand Authenticity When Supporting the Black Community
Posted in: UncategorizedDespite the number of brands scrambling to learn about Black Americans and how to be supportive during the height of the George Floyd protests in 2020, there are a significant number of Black consumers who believe they are misrepresented or not represented at all in brand advertisements. When it comes to advertising, Black American consumers…
Feb
15
Madewell: What Are You Made Of
Posted in: Uncategorized
Madewell has launched its third installment of “What Are You Made Of” for its Spring 2022 campaign, teaming up with culinary creatives Sohla El-Waylly, Padma Lakshmi, and Antoni Porowski. The campaign was created in collaboration with YARD NYC and meant to inspire authentic self-expression through style and champion creativity.
Madewell celebrates creativity and knows that as your first act of self expression every day, getting dressed sets the tone for whatever you’ll be tackling. After all, when you’re dressed to feel your best, that energy translates into everything you do, no matter what your craft may be.
Feb
15
O? Deutschland: For Every Home
Posted in: Uncategorized
Whether Bauhaus aesthetic, retro-chic, family flat or one-room flat, different personal interiors styles and ways of living are represented in ‘Every Home’, a fictional apartment building, where Gen Z and Boomers, gamers and Yogis can be found in their homes engaged in activities made possible by O2’s high-speed internet.
We are invited into the habitats of the building’s residents from the point of view of a Pizza delivery person, who has to visit several apartments before finding ‘Alex’ and delivering their pizza. We see the very different ways in which residents of different ages and demographics use the internet: people are depicted in their home environments streaming, working, dancing to online radio with smart speakers, uploading videos and much more, demonstrating how everything is possible with O2’s high-speed internet.
Feb
15
6 tips for agencies to introduce web accessibility to their clients
Posted in: UncategorizedDiversity, equity, and inclusion must also extend to people living with disabilities. Agencies can and should ensure that their clients’ websites are accessible to all and ADA compliant.
Feb
15
Hogarth Hires Mehta to Take New Global ECD Role
Posted in: UncategorizedWPP creative content production company Hogarth Worldwide has named Mehta in the newly created role of global executive creative director. Providing a range of production services, Hogarth currently has 30 offices around the world including cities such as London, Barcelona, Milan, Hamburg, New York, Shanghai, Bangkok, Sydney, Toronto and Miami. Its client roster includes Nestle,…
Feb
15
Dacsa Rice: I Know how you did the last Paella
Posted in: Uncategorized
To demonstrate the importance of using Dacsa Rice, the brand has created an amusing parody of the mythical teenage horror movies of the nineties, in which four young students make an unforgivable mistake: Cooking a Valencian paella with rice that is not Dacsa, the authentic valencian rice.
Feb
15
Pepsi: Pepsi Flags
Posted in: Uncategorized
Our competitor has been the longest continuous partner of the olympic games, so we have never been inside the event.
Until now!
We realized that our brand colors are the most populars in countries flags around the world.
So we designed the flags of these contries that were on Tokio 2021 but with our brand asset. So every time someone was waving this flags, our logo was rising too.
We send this flags to athletes, journalists, fans, influencers. We also rise the flags on the streets of these contries and we even created a Pepsi special edition during the event.
Feb
15
Moss-Growing Concretes – Respyre Has Developed Eco-Concrete Technology to Encourage Plant Growth (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Moss growing on concrete is usually a sign of a larger problem with the structure or surface, but Respyre is working on developing eco-concrete technology that would work to change this. The…
Feb
15
Escritórios da Microsoft começam a ser reabertos no fim de fevereiro
Posted in: Uncategorized
Depois de quase dois anos de pandemia, a Microsoft enfim tem um horizonte para quando pretende reabrir seus escritórios. De acordo com o The Verge, a companhia mira normalizar as atividades em sua central em Washington a partir do próximo dia 28 de fevereiro, pondo fim a um período de indecisão que se prolonga desde …
Leia Escritórios da Microsoft começam a ser reabertos no fim de fevereiro na íntegra no B9.
Feb
15
Jurors Will Continue to Deliberate on Sarah Palin’s Lawsuit Against The Times
Posted in: UncategorizedA federal judge said Monday that he planned to dismiss the case, ruling that Ms. Palin’s legal team had failed to meet the high legal standard required to prove that the newspaper defamed her.
Feb
15
? Sennheiser tem os melhores equipamentos para a vida do criador de conteúdo
Posted in: Uncategorized
Ser criador de conteúdo é um trabalho difícil. Além das pressões e urgências do dia a dia, ainda tem quem sofra com a própria produção, sobretudo ao ter que lidar com aparelhos cujo desempenho fica bem aquém da qualidade e do potencial do material. Para o áudio, isso é uma catástrofe: quem nunca foi sabotado …
Leia ? Sennheiser tem os melhores equipamentos para a vida do criador de conteúdo na íntegra no B9.
Feb
15
Who really won Super Bowl LVI?
Posted in: UncategorizedAd Age Amp members choose the best Super Bowl LVI commercials.
Feb
15
Amy Schumer, Wanda Sykes and Regina Hall Will Co-Host This Year’s Oscars
Posted in: UncategorizedAfter going hostless since 2019, the Academy Awards will be making up for lost time this year. The 94th Academy Awards will feature not just one emcee, but three: Amy Schumer, Wanda Sykes and Regina Hall will share hosting duties for the ceremony, which will air March 27 on ABC. “This year’s show is all…
Feb
15
Paddies: What matters is inside
Posted in: Uncategorized
Young adults nowadays have their own “taste” about the way they do things in life.
Most times you can’t recognise who they really are based on their attitude. But what matters is inside. We can say this also for a snack – it can look colorful, and yummy, but be made in a good way, with good ingredients and unexpectedly tasty feeling. Just like the way Paddies is made.
Feb
15
Profiles in Black Creativity: Tyra Robinson Lets Her Passion for Justice Guide Her Art
Posted in: UncategorizedIn downtown Birmingham, AL., a black-and-white mural commemorates the lost lives of Sandra Bland, Jordan Edwards and Philando Castile. With various silhouettes representing elements of each victim’s personal life woven throughout, the breathtaking work doesn’t just eulogize their deaths. It tells their full stories, which were once filled with family and pride before they became…
Feb
15
O2 Reveals Neighbors’ Interior Lives in Wes Anderson-Esque Ad
Posted in: UncategorizedIf you’ve ever been curious to look inside other people’s homes, O2 lifts the lid on the interior lives of a cross-section of diverse strangers in a new ad for its internet service. The German spot takes place in a fictional apartment building, where a pizza delivery person is searching for a recipient named Alex….
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