Topgolf Entertainment Group, which creates local hubs complete with restaurants, driving ranges and other activities, has named IPG’s Mediahub its new media agency of record following an internal review that began late last year and wrapped up this month. Prior to the review, Topgolf split its media investment between two smaller media agencies, which the…
The pharmacy chain pledged to halt donations to lawmakers who opposed Biden’s certification as president. Walgreens is giving again, and some are not happy about it.
A publicidade e o marketing são áreas que demandam atenção constante de seus profissionais, em especial nas suas transformações. Ainda no mundo digital onde tudo evolui constantemente, é muito fácil ficar pra trás nas novidades e se sentir um dinossauro. Para isso não acontecer, nada como um evento para ficar em dia, ainda mais quando …
Leia ? Confrar.IA te ajuda a aprofundar nas tendências do momento na publicidade e no marketing na íntegra no B9.
Plus, Google updates its privacy plans, return-to-work data, macroeconomic news in a nutshell, and more.
It doesn’t happen during every Super Bowl, but every few years an iconic commercial airs that will be remembered long after the winning team becomes a historical footnote. I believe this will be the year that crypto goes mainstream. But once the buzz dies down, what will these brands have to show for their investments?…
Although video games have been captivating audiences for decades, significant advancements are being made in the world of gaming in preparation for the metaverse. Cathy Hackl, dubbed “The Godmother of the Metaverse,” and chief metaverse officer of the Futures Intelligence Group, joined Adweek’s Elevate: Mobile Gaming event to offer insights into how this new era…
adam&eveDDB has launched a new integrated campaign for Lloyds Bank, with the brand’s iconic black horse demonstrating Lloyds Bank’s continued commitment to be by the side of customers.
At the heart of the campaign is a 60” TV advert that shows horses running through familiar locations, moving with majesty and power while everyday life unfolds. The impact of the herd of horses is balanced with a final moment of intimacy between one horse and a young woman.
The action is set to an epic, stirring soundtrack, powered by a drumbeat to match the horses’ arrival – an original orchestral version of Rag ‘N’ Bone man’s “Giant”, recorded with London Symphony Orchestra.
“Of course the pandemic completely rearranged the blueprints for how I knew how to navigate through the world.” Three musicians on the constant shifting two years into the pandemic.
The pop star’s TimBiebs donut holes were a major hit—plus more trouble for PR shop 5WPR.
The National Basketball Association and the brands in its orbit descend upon Cleveland this weekend for the NBA All-Star Game and its associated events. Here’s just a sample of what’s going down in C-town. Nothing But NFT Dapper Labs, the company behind NBA Top Shot, is auctioning 30 team-based NFTs as part of its NBA…
The National Basketball Association and the brands in its orbit descend upon Cleveland this weekend for the NBA All-Star Game and its associated events. Here’s just a sample of what’s going down in C-town. Nothing But NFT Dapper Labs, the company behind NBA Top Shot, is auctioning 30 team-based NFTs as part of its NBA…
Award-winning production studio KODE and Monster Energy brand, Reign Total Body Fuel have created ‘The Gym Saved my Life’ a four-minute short that captures the personal struggle, Tom Stoltman aka The World’s Strongest Man in the World has had with autism. Directed by David Barr and produced by Kode as part of a trilogy of short films, each focusing on an emotive, inspirational, and authentic story that focuses on athletes overcoming barriers – either personal or professional, to achieve their goals.
Shot in one day, on location in Invergordon, Scotland; Stoltman is joined by his brother Luke, as they discuss the impact that autism has had on his life. Beginning with the troubles he experienced as a child, his diagnosis and the sanctuary that the gym and working out has given him.
Ahead of the much-anticipated launch of the upcoming Destiny 2: The Witch Queen expansion, Bungie and agency gnet premiered a cinematic gameplay launch trailer pulling fans into the tangled web of the Witch Queen Savathûn.
The body of diversity culture came to talk. This is how the campaign for the 29th edition of the Mix Festival was created by Isobar. The event is one of the most important of the LGBTQIAP+ culture in Latin America and this edition isinspired and honors the Brazilian singer Ney Matogrosso, an artist thar represents a great source of fight for rights, resistance, and strength.
The “Culture of Diversity Present” campaign brings movement, with very subtle metallic lines, all inspired by this edition’s honoree. The video is a performance and the voice acting of actress Aretha Sadick, is a manifesto that when aligned, cause a perfect harmony.
Learning to invest sounds difficult but does not have to be with TD Easy Trade as illustrated in the hilarious new spot produced by Soft Citizen, directed by Aircastle (represented in the US by Rattling Stick) out of Canadian agency Leo Burnett Toronto. The spot was aired during the Canadian broadcast of the Super Bowl and features a young man and woman enjoying a coffee. When he notices she is using her phone to invest, he becomes interested, but confesses he wouldn’t even know where to start and feels overwhelmed, triggering a fantastical montage of his fears riddled with major investor woes.
The ad shows the young man’s fantasies of what it might be like to be an investor from his overwhelmed perspective. He imagines being overworked and inundated, his entire life dedicated to numbers and schmoozing over expensive dinners and socialite soirees. As the humorous spot comes to a close, his friend mentions she just uses TD Easy Trade; an app that helps you effortlessly trade and start your investing journey by tracking your progress to accomplish your goals.
“Of course the pandemic completely rearranged the blueprints for how I knew how to navigate through the world.” Three musicians on the constant shifting two years into the pandemic.
Meta execs held a roundtable with advertisers to explain their vision.
As it turns out, the biggest winner from Super Bowl 56 was not the Los Angeles Rams, but Coinbase and its ingenious TV ad. Marketers everywhere know that the simpler the ad the better, and Coinbase’s floating QR code that nostalgically reminded us all of the DVD era was the perfect combo of curiosity-piquing, non-complicated…
Snapchat now allows users to share their live location with select friends for a set amount of time via its Snap Map feature. For instance, if someone is traveling home from a party, they may want to share their live location with a friend so their friend can see they’re safe. Once a user begins…
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